Digital Marketing Business Management
Resume:
Minhong
Lin
(Amy)
EDUCATION
Digital Marketing
Certificate
School of Professional
and Continuing
Education
Baruch College
2006—2010
Bachelor’s
Business Management
Economics
Suny at Stony Brook
University
SKILLS
Professional
● Adobe Acrobat
● Micrsoft Office
● Google Suite
● HTMC Program
● Constant Contact
● Adobe Campaign
● MailChimp
● ACT! Database
Language
● English
● Mandarin
● Cantonese
CONTACTS
● ***.*******@*****.***
WORK EXPERIENCE
OFFICE OPERATIONS HEALTHY ADULT DAYCARE LLC
AUG 2024 – Present
• Oversee the day-to-day operations of the daycare, managing house staff and assessing workflows.
• Spearheaded the implementation of a new billing
program.
• Responsible for resolving billing issues, collecting payments and liaising with insurance companies.
• Assist in maintaining and updating patient records.
• Track company expenses and maintain financial
records.
• Monitor inventory and purchases of medical and office supplies.
PRESIDENT KUNG FU TEA 5TH AVE BROOKLYN
MAR 2020 - DEC 2023
• Hired, trained and motivated store staff, helping them achieve individual and store-wide goals.
• Responsible for stock control, cash management, POS operation, staff payroll and sales forecast.
• Monitored store operations to identify development opportunities and drive solutions maximizing in-store experience for both customers and employees.
• Partnered with the store performance team to ensure compliance with company policies and procedures.
• Maintained effective communication with New York headquarter to execute activations and maintain
visual merchandising aligning with brand guidelines. GLOBAL CAMPAIGN SPECIALIST TIFFANY & CO.
JUN 2017 - SEP 2019
• Led the end-to-end management of global email
deployments.
o Collaborated with Project Management to track
assets and campaign approvals.
o Partnered with external email vendors to monitor campaign set-ups and QA process.
o Reviewed and approved scheduled campaign
workflows and customer records.
• Planned the global email calendars with regional contacts, such as polling for global campaigns and tracking any ad-hoc requests.
• Trained and onboarded new hires to ensure they were fully versed in the campaign management process in the established timeline.
• Cooperated with PM to identify areas for improvement in the email operational process on a monthly basis. Minhong
Lin
(Amy)
EDUCATION
2016
Digital Marketing
Certificate
School of Professional
and Continuing
Education
Baruch College
2006—2010
Bachelor’s
Business Management
Economics
Suny at Stony Brook
University
SKILLS
Professional
● Adobe Acrobat
● Micrsoft Office
● Google Suite
● HTMC Program
● Constant Contact
● Adobe Campaign
● MailChimp
● ACT! Database
Language
● English
● Mandarin
● Cantonese
CONTACTS
● ***.*******@*****.***
WORK EXPERIENCE - Continued
MARKETING COORDINATOR EILEEN FISHER
JUN 2016 - APR 2017
• Worked with CRM vendor on list pulls to determine the target audience for promotional materials.
• Recapped and analyzed consumer data to create monthly customer insights reports and direct mail analysis for both retail and wholesale teams.
• Manage the internal events page for the events team.
• Responsible for team invoice tracking, processing and budget management.
• Led the development and production of in-store wholesale lookbooks.
MARKETING COORDINATOR GETTRY MARCUS
OCT 2010 - MAR 2012
• Planned and executed email marketing campaigns.
• Managed direct email campaign sent to database of 10,000+ contacts; measured success of campaign by
collecting and analyzing weekly statistics.
• Managed company website content using a web content management system and basic HTML.
• Created a Practice Analytics Group micro site for health care practice group.
• Managed data in ACT! Database. Edited and created ACT report layout.
• Created queries/formulas to generate strategic planning reports.
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