Product Manager Management

SUMMARY

Associate Product Manager SAAS product - Katalyst Labs - Numero Jan 2023 - Present

Building AI-driven solutions for document data management for enterprise finance teams Developing a NetSuite Co-Pilot that helps users analyse their data and get clear insights on their Payables, Receivables, General Ledger, and Audit using natural language queries. Performed ICP (Ideal Customer Profile) research, identified pain points, gathered user feedback, and defined the product strategy to address real-world challenges. Navigated financial operations and decision-making processes by deeply understanding finance nuances and challenges.

Leveraged insights from discovery calls to frame a compelling product value proposition tailored for enterprise finance teams.

Conducted competitive landscape analysis to strategically position the product within the market. Partnered with stakeholders, UI/UX designers, and GTM teams to align the product vision and ensure a cohesive go-to-market strategy.

Utilised agile methodologies, including sprint planning, curating PRDs, agile documentation, defining MVP, backlog management, and bridged cross-functional teams with a unified product roadmap, collaborating closely with tech teams for seamless implementation and delivery. Played a critical role in developing an AI-powered copilot for enterprise finance teams, enabling advanced data analysis and automating decision-making processes. Enabled enterprise finance teams to streamline workflows, uncover insights, and make data-driven decisions with the AI tool.

Analysed the Accounts Payable (AP) workflow to build a dashboard and workflow options to automate the payable process for enterprise customers. Deriving key data attributes from internal and public finance documents to enhance product offerings by working alongside SME.

Led User Acceptance Testing (UAT) after each release to ensure product quality and successful launches.

I’m a product manager at a SaaS startup/fintech company with an experience of 4 years. Being a marketer who dove into product management, I developed a passion for products while working with an early team on figuring out the customer profile and business manifold and wearing different hats in the domain of Product development, Agile management, testing and certain petty nuances as a part of the startup hustle culture that make a real impact.

KEERTHI A MURALIDHARAN

************@*****.*** 989-***-**** keerthi-a-muralidharan PRODUCT MANAGER

SKILLS

PROFESSIONAL EXPERIENCE

Product: Product Management, User Research, Agile Methodologies, User Experience (UX), Market Analysis, Product Roadmap, Stakeholder Management, Backlog Management, Problem Solving. Niche: Fintech, Martech, GTM

Tools: Jira, Figma, Mixpanel, Confluence, Miro, and Logrocket Enterprise Design Thinking - IBM

Product Management First Steps - LinkedIn Learning Generative AI for everyone - Coursera

CERTIFICATIONS

EDUCATION

Associate Product Manager SAAS product - Katalyst Labs - Dataflo Jun 2021 - Dec 2022 Worked on understanding the GTM niche and derived analytics and data domain solutions. Analyzing market trends and patterns and introducing a self-serve product, shifting from sales-driven to product-driven strategies.

Writing user stories, grooming backlog, and coordinating the entire scrum process towards the product launch.

Developed a user guide for most of the product modules. Launched Subscription Analytics that doubled performance compared to Stripe & Chargebee Analytics, aiding in outpacing competitors.

Developed an investor dashboard that enables GTM teams to create and share reports directly with their investors, increasing customer retention.

Conducted User Acceptance Testing (UAT) for every feature release. Leveraged tools like Google Analytics, Google Search Console, Hubspot CRM, Salesforce, Pipedrive, Intercom, Stripe, Chargebee, and Google/Facebook/LinkedIn Ads and integrated them with Dataflo and built actionable business metrics from the data. Content Marketer SAAS product - Katalyst Labs - Dataflo Dec 2020 - May 2021 My work predominantly centred on TOFU and MOFU strategies - delivered content as blogs, social posts, and knowledge base to create awareness and generate leads and conversions. Content Development Specialist Joy Innovations Private Limited · Internship Jul 2020 - Dec 2020 Worked with the customers for the website content generation and creative advertisement copies. Worked as one of the members of the content planning team. Bachelor in Computer Science Engineering 2016 2020 Sri Shakthi Institute of Engineering and Technology with an aggregate of 7 CGPA.

Higher secondary course 2014 - 2016 Malar Matriculation Higher Secondary School with 90%.

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