Social Media Graphic Designer
Resume:
SR. GRAPHIC DESIGNER
SR. GRAPHIC DESGINER FEDERAL CLIENTS
Bixal I 2022 - Present
Branding & Visual Identity: Develop and maintain comprehensive branding guidelines, ensuring a
consistent and cohesive brand presence across all
communications and materials while adhering to federal regulations.
Print & Digital Design: Design and produce print materials such as brochures, web banners, one pagers and digital layouts, ensuring compliance with both client specifications and federal standards. Create impactful digital designs for cloud services products, ensuring they align with the brand's vision and user experience goals.
Data Visualization: Design clear, engaging
infographics and visual aids that simplify complex data, making it accessible and engaging for diverse
audiences. Leverage data visualization techniques to enhance understanding and drive engagement.
Cloud UI Design: Oversee the overall aesthetic and user experience of cloud-based products, ensuring they are both visually appealing and functional, in line with brand objectives and user needs.
Cross-Functional Collaboration: Partner with project managers, communication teams, and subject matter
experts to gather requirements, define project goals, and deliver design solutions that meet deadlines and exceed expectations.
GRAPHIC DESGINER FOOD RETAIL
Lidl US I October 2020 - August 2022
Executed printed publications adhering to brand
guidelines, including magazines, flyers, signage (both print and digital), direct mailers, and logo design.
Produced marketing materials that supported various campaigns, enhancing customer experience and
engagement.
Developed large-scale campaigns encompassing social media, website banners, app visuals, advertisements, and other digital collateral to ensure cohesive branding.
Collaborated with fellow designers to implement a unified marketing product, fostering teamwork and
creative synergy.
Served as the design lead for magazines and acted as art director for photoshoots, ensuring high-quality visuals that aligned with brand messaging. Contributed to Lidl’s rebrand by producing signage for all East Coast stores and creating assets for paid and organic social media, mailers, advertisements, magazines, billboards, and other print and digital media.
8+ years of experience as a
Graphic Designer.
Proficient in Adobe Creative
Cloud, including Illustrator,
InDesign, Photoshop, and Premiere
Pro.
Skilled in MS Office, particularly
Word, Excel, and PowerPoint.
Knowledgeable in HTML and various
Content Management Systems
(CMS).
Excellent time management skills
with the ability to prioritize tasks
effectively.
Strong attention to detail and
problem-solving abilities.
Capable of communicating
messages to an audience with high
visual impact.
Ability to work independently with
minimal supervision.
Deadline-driven while maintaining
a high level of organization.
Proficient in utilizing project
management platforms like Asana,
Miro, and Jira to manage
cross-functional teams, track project
progress, and ensure timely delivery
of milestones.
EXPERIENCE
SOLEDAD CASTELLANO
SKILLS
behance.net/Soledadcastellano
PORTFOLIO
Public Trust (Tier 2)
CLEARANCE
GRAPHIC DESGINER & MARKETING
COORDINATOR NON PROFIT
Make-A-Wish I August 2019 - July 2020
Managed all graphic design needs for the chapter, including the creation of marketing materials, support documents, and visual assets.
Designed a variety of materials, including
communications templates (emails, slide decks,
newsletters, e-news), information sheets, print and digital ads, invitations, awards, signage, incentives, event collateral, social media graphics, infographics, graphic e-signatures, sponsorship packets,
merchandising, and t-shirts.
Maintained the chapter’s website.
Contributed to short-form videos for social media, events, and other chapter needs.
Marketed and branded events and initiatives by
assisting with the management of the social media
calendar and content.
Created all design materials for campaigns such as Season of Wishes®, World Wish Day®, Trailblaze
Challenge®, Walk for Wishes®, and Evening of Wishes®, as well as development events.
Ensured and protected the chapter’s brand identity, maintaining compliance with current Make-A-Wish®
America standards.
SOCIAL MEDIA COORDINATOR &
GRAPHIC DESIGN
RE/MAX I March 2018 - July 2019
Managed social media content and the RE/MAX
platform, including Design Center, LeadStreet, and Marketing tools.
Designed presentations and marketing materials,
including stationery, flyers, brochures, posters, and social media content.
Executed design aesthetics that aligned with the established brand, completing projects in a timely and organized manner while demonstrating strong attention to detail and knowledge of the latest design trends.
Handled administrative needs for senior management, including organizing appointments through admin
software and planning various activities.
Assisted in event planning and client engagements, supporting the coordination of logistics, timelines, and vendor management to ensure successful event
execution.
SR. GRAPHIC DESIGNER
EXPERIENCE
SOLEDAD CASTELLANO
Lingua Portuguesa e Cultura
Brasileira: Certificate for Advance
Portuguese course and Brazilian
culture (Program at ESPM, Rio de
Janeiro).
Foundations of User Experience
(UX) Design
CERTIFICATIONS
BA Graphic Design, Argentina (2016)
Scholarship ESPM Rio de Janeiro,
Brazil (2015)
Spanish (Native)
Portuguese (Advanced)
EDUCATION
LANGUAGES
Gaithersburg, Maryland
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