Project Management Marketing Coordinator
Resume:
Toni Picone
**********@*****.***
http://youtu.be/Y4xjXTPKKZo
SUMMARY
Marketing Professional with vast experience in sales promotions and project management within OTC Pharmaceutical, Food & Beverage and Wines & Spirits industries.
AREAS OF EXPERTISE
Sales Promotions Vendor Relations . . Forecasting Sales Analysis
Budget Management Financial Estimates Merchandising Displays Project Management
Trade Show Management Quality Assurance Operations Management Creative Process
EXPERIENCE
RECKITT BECKINSTER, Parsippany, NJ
BRAND MARKETING COORDINATOR . . 2023 Supported the Intimate Wellness team to conduct a full packaging restage of 29 skus and 58 components
●Provided digital artwork recommendations based on brand guidelines, priority and timing
●Adhered to Master artwork guidelines to ensure artwork updates and code creation
●Collaborated cross functionally with legal, regulatory, and agency counterparts
.
TEVA PHARMACEUTICALS, Parsippany, NJ
PROECT MANAGER . 2022
Initiated and processed labeling artwork development within the Artwork Management Team
●Assessed labeling requests to ensure that all relevant information required to develop artwork is included
●Reviewed Regulatory drafts, labeling colors, trade dress, technical drawings, bar codes, item codes, and country requirements,
●Acted as a liaison between the stakeholders, manufacturing sites, and corporate departments to compile all relevant information needed to accurately develop, review, and approve labeling artwork.
PRESTIGE CONSUMER HEALTHCARE, Tarrytown, NY
PACKAGING COORDINATOR 2017 - 2021
Developed shelf displays and special packaging that drove shopper conversion and increased growth.
●Designed displays for the launch of new products in accordance with brand strategy and the brand team.
●Created special dual packaging for Amazon eCommerce which led to a 50% increase in sales.
●Responsible for preparing the Bill of Material specifications to begin the package development process.
●Maintained packaging technical specifications in SAP software.
●Reviewed packaging samples for accuracy of UPC, Logos, specs, copy and colors.
●Communicated timelines with vendors and ensured deadlines were met.
ANALYST, MARKETING TRADE PROMOTIONS
Reconciled co-op fees, accruals, agreements, contracts and actual payments which allowed for proper budgets.
●Reviewed broker commission invoices for accuracy of coding.
●Collaborated with the Trade Marketing Manager to prepare documents to present to auditors.
Picone Page 2
PEPSICO, Purchase, NY
ANALYST, GOVERNMENT AFFAIRS AND PUBLIC POLICY 2015 - 2016
Collaborated with business units and Government Affairs to shape global public policy issues.
●Provided analysis of the impact of regulations on sugar tax, policies and commitments for CEO review.
●Studied economic impact models to understand the economic impact of PepsiCo on various regions.
MARKETING BUDGET COORDINATOR, SHOPPER MARKETING
Performed analysis of weekly /monthly budget reports to maintain expenditure controls.
●Managed an $18MM Marketing budget in SAP through analysis of weekly/monthly budget reports.
●Consulted with account managers to ensure budget availability and analyzed estimates for completeness, accuracy, and compliance with marketing initiatives which led to cost efficiencies.
●Fulfilled coupon code requests and loyalty card offers for all products and accounts.
NORSELAND, INC, Norwalk, CT
MARKETING ASSOCIATE 2013 - 2014
Created and executed integrated marketing campaigns which consisted of: Point of Sale material, consumer and retail display contests, advertising, PR, social media messaging, food bloggers, and increased product buzz.
●Worked closely with upper management on new product development R&D and innovation.
●Developed sell sheets, press kits and sales presentations as well as copy for radio announcements used by sales.
●Streamlined marketing budget reports to identify sources of additional funds which resulted in cost savings.
●Analyzed market competition and consumer data to make recommendations to management.
●Ensured compliance with standard regulations on packaging, adhering to company values and policies.
●Initiated label coding process which led to efficiencies in production.
MKTG, INC - DIAGEO, New York, NY
FIELD ACTIVATION COORDINATOR 2011 - 2012
Served as a liaison with Field Marketing Managers to ensure efficiency and tracking of Human Resource documents.
●Compiled weekly / monthly HR reports for compliance and managed budgets for Brand Ambassadors
●Streamlined national reporting for sales and events.
●Assisted Project Manager with development of special projects, including the use of iPads for efficient field reporting.
LONG ISLAND UNIVERSITY, Purchase, NY
MBA STUDENT 2008 - 2011
●Received honors with distinction designation while completing an MBA program
PERNOD RICARD AMERICAS TRAVEL RETAIL, White Plains, NY
ASSISTANT MARKETING MANAGER 2005 - 2009
●Executed and managed a $250K budget for advertising campaigns in Duty Free stores, magazines, trade journals, and OOH.
●Worked with sales and operations to create customized marketing solutions which increased sales by 45%.
●Provided advisory and creative direction to agencies for POS and GWP collateral development which included holiday promotions and new product launches which led to 37% growth.
●Independently led the planning, design, development, logistics, calendar meetings and execution of IAADFS trade shows.
●Managed a $2.5MM Marketing budget which included volume tracking, forecasts, reports, and promotional spend yielding 53% Return on Investment (R.O.I.) performance tracking of promotions and savings.
●Tracked and analyzed legal requirements, best practices, trends, competitive dynamics and customer retention programs which was included in the Annual Headquarter budget review and quarterly sales meetings for Marketing and Sales Managers.
●Researched the buying habits of traveling consumers in specific markets (U.S. border airports, SA, Caribbean).
●Supported multiple projects simultaneously, focusing on idea generation, proposal creation and sales materials
VARIOUS MARKET RESEARCH COMPANIES, New York, NY and Stamford, CT
FREELANCE MERCHANDISER 2001 - 2005
Clients: Kraft, Magnivision, United Artists Videos, Staples, CVS, Okidata and Logitec, Brown-Forman, Coca-Cola, Kellogg’s and Phillip Morris Dunkin Donuts, Limited Brands, TGI Fridays.
●Visited markets to review proper placement of program materials and merchandising accuracy
●Gather input for potential improvements and unmet needs.
●Performed product retrievals for recalls and fielded consumer complaints to ensure product compliance.
●Executed integrity tests, rewards and recognition programs, and customer service evaluations.
●Maintained logistics, routing, travel and budgets.
EDUCATION
Masters in Business Administration - MBA.
Long Island University – Purchase, NY
Bachelor of Arts in Psychology; Minor: Management
Hofstra University – Hempstead, NY
Honors: MBA Honors with Distinction; GPA: 3.5 Resident Assistant Award, Bovenaan Award, Presidential Award, Freshman & Sophomore Award, Who’s Who Among Students in American Universities and Colleges Award.
Certificates: Adobe Photoshop, Adobe Web design (Dreamweaver, Illustrator, Flash) Project Management, Linked In- Digital Marketing
Technical Skills MS Office (Word, Excel, PowerPoint), Nielsen, IRI, OBI, ADP, HRIS, JD Edwards, Concur, Salesforce,Vistex, SAP, Sharepoint
Contact this candidate