Web Developer/UI Designer

Jose Velazquez

Graphic Designer UI Designer Web Developer

Vancouver, BC 236-***-**** *****.********@*****.*** Portfolio: https://pepe-velazquez.netlify.app

PROFILE SUMMARY

Results-driven Graphic Designer and Web Developer with over 5 years of experience in developing user-centered interfaces, interactive prototypes, and captivating visual designs that increase user satisfaction and drive business growth. Strong background in Front-End development, recognized for an exceptionally good taste in design and a strong focus on usability. I leverage effective collaboration with cross-functional teams to take ideas from concept through completion. I'm passionate about translating complex requirements into intuitive solutions that drive customer engagement and measurable impact. EDUCATION

Graphic Design Certificate

BCIT Vancouver, BC May 2024

User Experience Certificate

General Assembly Boston, MA September 2019

Bachelor of Computer Systems Engineer

Instituto Tecnológico y de Estudios Superiores de Monterrey Torreón, MX May 2016 SKILLS

Research & User-Centric Design: Interviews, Surveys, Personas, Usability Testing, A/B Testing, User Journey Mapping & Flow Optimization, Information Architecture & Wireframing, Competitive Analysis, Accessibility Compliance (WCAG), Visual Hierarchy. Generative AI tools and LLM: DALL-E, Midjourney, ChatGPT, Relume. Design & Prototyping: Figma, Sketch, Principle, Adobe Creative Suite, Framer, Responsive Design, Bootstrap, Tailwind CSS, Material UI, Typography, Color Theory, Layout & Composition. Technical skills and Marketing platforms: HTML, CSS, JavaScript, React, Angular, jQuery, Node.js, Bootstrap, SASS/LESS, Tailwind CSS, Material UI, Gulp, Webpack, NPM, REST API, Google API Console, Postman, Shopify, WordPress, Git, Bitbucket, Google Analytics, Google Tag Manager, Google PageSpeed Insights, Facebook Pixel, Stripe.

Project Management & Collaboration: JIRA, Asana, Freshdesk, Notion, Google Workspace (Docs, Sheets, Calendar, Drive), Dropbox, MS Teams, Slack, Agile & Sprint Development, Cross-Functional Team Collaboration, Design and Development Handoff (Detailed Documentation, Version Control in Git/GitHub), Customer-Centric Design Process, Customer Consultation and Relationship, Problem-Solving, Attention to Detail, Adaptability to New Tools and Technologies. WORK EXPERIENCE

Graphic Designer

Brixwork Real Estate Marketing Vancouver, CA

December 2024 – Present

As part of the creative team at Brixwork Real Estate Marketing, I design and deliver visually compelling branding and marketing materials tailored for the real estate industry. I work closely with clients and cross-functional teams to develop high-quality print and digital designs that enhance brand identity, elevate property marketing, and align with industry trends.

● Branding & Design Execution: Develop visually impactful materials, including booklets, signage, business stationery, landing pages and websites, ensuring consistency with existing brand standards or creating new identities from scratch.

● Digital Advertising & Social Media Marketing: Design engaging digital ads for social media platforms

(Instagram, Facebook, Google Ads) used in PPC ad campaigns.

● Client Collaboration & Presentation: Engage directly with clients to understand their vision, present design concepts, gather feedback, and iterate on designs to align with their brand and marketing goals.

● Industry Research & Trend Analysis: Stay informed on real estate and marketing trends to create relevant, market-driven designs that resonate with target audiences.

● Cross-Functional Collaboration: Work alongside strategists, developers, and project managers to ensure seamless execution of design projects, meeting both aesthetic and functional requirements.

● Attention to Detail & Quality Assurance: Maintain high design standards by ensuring typography, layout, and storytelling elements are cohesive, polished, and optimized for print and digital formats.

● Print & Digital Production: Prepare press-ready files and coordinate print production, ensuring designs translate seamlessly across various media formats. Skills: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Figma, Sketch, Canva, Branding, Typography, Layout & Composition, Print Production, Web & UX Principles, Client Communication, Market Research, Project Coordination.

UX Designer & Front-End Developer

Mavenir Systems Dallas, TX

January 2019 - September 2022

As a part of the Research and Development (R&D) team, I was responsible for the research, design, prototyping, development, and testing of web-based solutions, UI components, product concepts, and mobile apps for both internal and external customers.

● Web Chat Prototype & Integration: Designed and developed a high-quality prototype that enabled the successful integration of Mavenir’s bot API into a web-based chat interface, expanding bot accessibility from mobile to web platforms.

● Cross-Functional Team Collaboration: Worked closely with product managers, developers, and stakeholders in agile sprints to align design goals with technical feasibility and business objectives. Maintained effective communication to prioritize tasks and manage deliverables throughout the development lifecycle.

● Visual Design & Branding: Collaborated with designers to maintain and update design systems and company's brand guidelines. Translated visual designs for web-based applications and UI components into clean, optimized CSS (SASS/LESS) code. Assisted external customers by standardizing brand assets and providing alternatives for color, typography, and layout to enhance their brand consistency.

● User Research & Analysis: Conducted user interviews and surveys, and prepared competitive analysis reports to identify areas of opportunity for new product concepts and design improvements.

● User Flow Optimization: Participated in group sessions with product managers, designers, and developers to define and optimize user journeys, improving the user experience and interactions for current and future solutions.

● Information Architecture: Collaborated with product managers to organize and structure content for internal and customer-facing websites, enhancing navigation and making content more intuitive and accessible.

● User Testing & Feedback: Conducted A/B tests to validate designs. Collected user feedback and presented insights to Product Managers and marketing team to improve product usability.

● Third-Party Integrations: Conducted testing and integration for third-party platforms like Shopify and Stripe, supporting initial product prototypes.

● CMS and E-Commerce Support: Supported customers with configuration, launch, and maintenance of platforms including Shopify, Mailchimp, Google Analytics, and WordPress.

● Version Control with Git: Managed source code using Git, performing tasks to retrieve, update, and merge code from various branches. Ensured efficient branching, committing, and merging processes as needed.

Skills: A/B Testing, User Research, Wireframes, Prototyping, Branding, Usability Testing, Figma, Adobe XD, React JS, HTML, CSS, Node.js, JIRA, Agile, REST APIs, JSON, Slack, Git. UX Designer & Web Developer

Dinex Envios Monterrey, MX

June 2017 - October 2018

Led the complete redesign, development, and optimization of the Envios website and mobile app to enhance user engagement, improve usability, and support customer acquisition through an upgraded user experience.

● Website Redesign: Performed a UI redesign for the entire Envios website using Sketch, AngularJS, CSS, and Semantic UI, transforming the existing website into a visually engaging and user-friendly platform. Developed interactive elements and improved visual hierarchy to enhance the customer journey.

● User Research: Collaborated with the call center team to gather and analyze customer feedback and reviews. Created a user research report, including a competitive analysis chart, to identify user pain points, product needs, and areas for improvement.

● User Flow Optimization: Streamlined key user flows (money transfer and tracking), including navigation and signup, by simplifying the interface and optimizing the money transfer process, which reduced friction and improved overall user experience.

● Increasing Customer Engagement: Implemented UX/UI improvements such as optimized navigation paths, enhanced call-to-action buttons, testimonials, and security certifications, increasing customer engagement and conversion rates.

● Cross-Functional Collaboration: Worked closely with back-end developers to integrate the UI with service APIs. Additionally, collaborated with the marketing team to design promotional materials for digital campaigns, social media, and website assets, aligning visuals with brand guidelines.

● Usability Testing: Conducted usability testing to explore user behavior and determine areas for improvement. Collaborated with the sales team to conduct A/B testing with existing customers to test functionality and make iterative enhancements.

● SEO & Performance Optimization: Set up Google Tag Manager and implemented Google Analytics to track key performance metrics. Provided data-driven insights to stakeholders to support continuous optimization, ensuring SEO best practices were followed.

● Mobile App Redesign: Established a cohesive design system for the Envios mobile app using Figma, standardizing UI components and digital assets. Developed high-fidelity prototypes to test new features, ensuring a consistent user experience across platforms. Skills: User Flow Optimization, Wireframing, Prototyping, Design System Creation, Usability Testing, Google Analytics, SEO, Accessibility, AngularJS, Semantic UI, Figma, Sketch, HTML, CSS, Node.js, Gulp, Bootstrap, REST API, Adobe Illustrator, Google Tag Manager, Google PageSpeed Insights, Facebook Pixel. Web Designer & Developer

Tres Diseño Monterrey, MX

January 2017 - June 2017

Responsible for planning, designing, developing, testing, and deploying responsive websites for various clients, ensuring high quality and performance.

● Client Collaboration: Attended customer meetings to gather requirements, present solutions, share prototypes and demos, and incorporate feedback for iterative improvements.

● Project Technology Selection: Defined and selected the appropriate technologies for each project to align with client needs and project goals.

● Project Management: Utilized Asana to track tasks, manage workflows, and ensure timely project completion.

● Website Planning: Created wireframes, sitemaps, and user flows in the planning phase to establish website structure.

● Technical & Marketing Support: Assisted clients with CMS and marketing tool integrations, offering guidance on website platforms and digital assets.

● SEO & Performance Optimization: Implemented SEO best practices, tracked key metrics, conducted performance tests, and monitored sites to address any issues.

● Solution Package Development: Worked with the CEO to define and specify web solution packages.

● Asset Optimization: Assisted clients in optimizing website assets and design materials for better performance and visual appeal.

Skills:HTML, CSS, Javascript, Bootstrap, JQuery, Sketch, Principle, WordPress, PhpmyAdmin, PHP, Google Test my Website, Google API Console, Asana, Google Analytics, Responsive Design, prototype and testing, Facebook Pixel, Google Tag Manager.

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