Social Media Digital Marketing

Jay Nanfito

Digital Marketing Coordinator

LinkedIn • Middletown, CT

***@******************.***• +860-***-****

Summary

Results-driven Digital Marketing Coordinator with a robust track record in both entrepreneurial ventures and sports marketing. Leveraged innovative social media strategies and digital campaigns to boost brand visibility and generate leads across diverse platforms. Demonstrated expertise in content creation, video production, and e-commerce management, particularly through Adobe Creative Suite, Final Cut Pro X, WordPress, and Shopify. Notable achievements include significant follower growth, high-impact video production, and successful product launches. Passionate about integrating sports marketing strategies with digital initiatives to drive engagement and expand market reach. Proven ability to build and maintain strong client relationships, with a keen focus on delivering impactful marketing solutions.

Areas of Expertise

Content Creation

Adobe Creative Suite Proficiency

B2B Marketing Strategy

Email Marketing Campaigns

Final Cut Pro X Proficiency

Video Production

WordPress Proficiency

Social Media Marketing

E-commerce Management

Career Experience

Siemon• Watertown, CT 02/2023 – present

Digital Marketing Coordinator

Develop comprehensive social media strategies to increase brand visibility and lead generation. Maintain and optimize social media presence across various platforms, ensuring consistent messaging and engagement. Execute B2B marketing strategies, effectively growing the company's follower base by over 5K across all platforms within 18 months. Create compelling content for a diverse range of product launches, enhancing product awareness and market penetration. Produce marketing collateral, including high-impact videos and email campaigns, to support product promotion and brand storytelling.

Successfully produced a Global Marketing video highlighting Fiber Optic cabling, achieving 115,000 views and bolstering the launch of the new company website.

Led content creation for over 25 product launches, demonstrating versatility and creative expertise in product marketing.

Utilized proficiency in Adobe Suite, Final Cut Pro X, WordPress, and Pardot to deliver high-quality marketing materials and drive e-commerce through Shopify.

Techtronic Industries• Manchester, CT 01/2022 – 08/2022

Event Marketing Specialist

Administered marketing campaigns for Ryobi Tools USA in Home Depot, focusing on driving sales and brand establishment. Accelerated store performance to achieve the #1 ranking for Ryobi Sales in Connecticut within a six-month timeframe. Prepared for advancement to a management role through demonstrated leadership and sales expertise.

Elevated the #1 store for Ryobi Sales in Connecticut, achieving a fast track to a management position.

Acquired comprehensive skills in various digital marketing tools, including Adobe Suite and Final Cut Pro X, to create compelling marketing content.

Mastered WordPress and Pardot for efficient campaign management and lead generation.

Utilized expertise in photography and videography to produce engaging visual content, enhancing product appeal and customer engagement.

Developed and managed Shopify E-Commerce platform, driving online sales and providing a seamless shopping experience for customers.

U.S. Electrical Services Inc. • Middletown, CT 06/2021 – 08/2021

Marketing Intern

Managed various promotional marketing and sales campaigns, demonstrating proficiency in Canva software to create compelling visual content. Collaborated closely with the marketing manager to develop and execute marketing strategies tailored to a manufacturing business and its clientele. Crafted and published engaging marketing content, leveraging strong writing skills to enhance brand visibility and customer engagement. Analyzed campaign performance, applying insights to refine marketing tactics and improve outreach efforts.

Successfully enhanced brand visibility by creating and executing targeted marketing campaigns for a specialized manufacturing clientele.

Developed comprehensive knowledge of industry-specific marketing strategies, contributing to the company's promotional efforts.

Streamlined marketing processes through efficient use of technology, improving campaign deployment and customer outreach.

Loophole Brewing Services • Springfield, MA 02/2021 – 06/2021

Digital Marketing Intern

Managed digital marketing initiatives for a regional brewery, focusing on brand promotion and customer engagement. Coordinated attendance and representation at public events and trade shows to enhance brand visibility. Gathered and analyzed customer feedback to inform marketing strategies and product development.

Designed an original IPA, successfully marketed and sold at a local brewery event.

Boosted company's social media traffic through targeted digital campaigns.

Produced engaging product marketing videos and photographs, contributing to the brewery's visual storytelling and online presence.

Additional Experience

Owner/Operator, Nanfito Productions LLC • Middletown, CT

Summer Intern, U.S. Electrical Services Inc., Middletown, CT

Education

Master of Business Administration, 2022

Western New England University, Springfield, MA

Bachelor of Science, Business Administration, 2021

Western New England University

Professional Enhancements

PC/Mac – including Microsoft office 365

Certificate in SAP - University Alliance

HubSpot Marketing Certification

Google Analytics: Level 1 certification

Facebook, Instagram, Tik Tok media Ads

Final Cut Pro X, Adobe Suite, Canva

Proficient in Excel, Powerpoint, Word, Teams

Pardot Email Engagement

WordPress

Shopify E-Commerce

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