Graphic Design United States

To Whom It May Concern:

Every since picking up a graphite pencil as a child, I have

had the opportunity to illustrate and create my career path. Creative and marketing solutions are an integral part of everyday life, whether as an individual, entrepreneur or global giant. We all need to generate awareness by creatively marketing brands, establishments or even ourselves. Therefore, I continue to tell my story and transform an ever evolving skill set to cater to everyday demands, strategies and goals. Withholding both an abundance of creativity, along with compelling communication, allow me to share my story with you.

You create your story . I tell it to the world. QUALITIES/OBJECTIVES

Being passionate about all aspects design. Dynamic, self-motivated, hard working, and unusually creative. Outgoing personality coupled with excellent communication skills. Willing to take on new challenges and compete within the media industry by pushing brands to the fullest potential through impactful communication. Having a goal and vision to achieve the best in my profession and to keep growing. EDUCATION

Bachelor of Fine Arts degree in Visual Communication

(Concentration - Graphic Design), 2006.

American University in Dubai.

WORK EXPERIENCE

• Freedom To Create Creative Director - Founder from January 2021 - Present. Roles and responsibilities: Founded Freedom To Create as a fully operational start-up design and creative boutique consultancy specializing in all aspects of visual communication, branding and graphic design. Takes on several responsibilities such as creative direction, team management, handling supplier partnerships and maintaining the ‘day to day’ administrative activities. Freedom To Create works with both global and SME businesses to provide a host of creative solutions that are both compelling and unique. Visit www.freedomtocreate.biz

• Billionaires Gate Holdings Brand Communications and Creative Head from July 2018 - January 2021. Roles and responsibilities: Re-branded the entire brand essence and strategy from ‘Discovery Phase’ to ‘Final Implementation’. Created the brand identity including logo, guidelines and marketing strategy in order to target High Net-worth and VIP individuals, coaxing these potential leads to become private members and avail of a bespoke concierge service. Provided creative and marketing solutions to company partners, such as luxury hotels and hospitality brands, renowned real estate firms, mass-market fast moving consumer good establishments and private individuals/entrepreneurs. Managing a marketing and creative team in on-site.

• Salt360 DMCC Head of Creative Services from October 2017 - June 2018. Roles and responsibilities: Head of all creative and design related services, both offline and online. Liaising with both clientele and suppliers on a daily basis by collaborating with a host of brands from various industries. Overseeing large-scale presentations and pitch processes as well as presenting both written and verbally. Storyboard and script writing development for global video production projects. Managed a creative team on-site.

• Quintessentially Group (Quintessentially Creative Division) Head of Design - Account Director from August 2013 – September 2017.

Roles and responsibilities: Primary Account Manager liaising with all clientele partnerships, from client relations to budgeting, followed by final execution of design materials and campaigns. Leading a graphics/artwork team, overseeing all aspects of the design and art direction within each project undertaken. Handling multiple luxury brands by directing and executing each task from initiation to completion. Creating marketing campaigns and strategies along with executing the creatives in order to establish a finished product(s) and solution for each individual need by generating a strong brand perception within a competitive market.

• Connector Publishing and Advertising Senior Graphic Designer from January 2009 - July 2013. Roles and responsibilities: Leading a boutique graphics and executive team. Liaised with existing advertisers and client partnerships on a daily basis to maintain strong relationships. Managing the production of all offline and online material from conceptualizing stages to final execution - therefore, liaising directly with printers. Recreated the brand, design and grid for in-house publications. Created a fresh, new interactive website, working directly with programmers and software experts. Maintaining and creating brand awareness for all collateral and merchandise to promote the brand as a whole.

• Noble Advertising and Marketing Consultant Freelancer from November - December 2008. Roles and responsibilities: Took on the role as Senior Visualizer and Designer on a consultancy basis. Created copy text along with ideas for the various advertising campaigns that took place as external support, on-site. Producing fresh ideas from initiation to completion. CONNIE ELSHALL

NORTHERN VIRGINIA & DMV AREA

USA +1-571-***-****

******@*******.*** view online portfolio www.behance.net/connieelshall MARKETING AND ACCOUNT MANAGEMENT EXPERIENCE

• Working with renowned global brands in both the luxury and commercial sectors

• One to one client communication through both client facing and telecommunications

• Planning and forecasting significant campaigns for various industries and standards

• Multitasking between various accounts on a regular basis

• Recommending viable solutions for various clientele, within print and digital platforms

• Accommodating realistic timelines and budgets to suit client-based needs

• Working both directly and briefing the design team to ensure goals and deadlines are met

• Successful in maintaining existing client relations with confidence and reliability MANAGEMENT AND STRATEGIC SKILLS

• Strong written and oral communication skills

• Fully aware of creative processes and techniques

• Experienced in print and digital platforms

• Keen attention to detail

• Marketing and advertising strategies

• Client servicing on a daily basis

• Leading a team of executives

• Liaising with clients at a senior level

• Maintaining client relationships

• Generating new business prospects

• Creating timelines

• Managing budgets and expectations

CREATIVE DESIGN SKILLS

• Freehand illustration Vector illustration

• ATL collateral BTL collateral

• Corporate Identity and branding

• Magazine layouts

• Presentation, pitch deck and company profile layouts

• Photo editing/retouching

• Advertising campaigns - offline and online

• Web design concepts and site mapping

• Web design templates based on initial concepts

• Web collateral (E-cards, E-signatures, E-newsletters)

• Large format graphics (Exhibition and event collateral)

• Packaging

• Conceptualizing concepts for a variety of clientele

• Creative copywriting

• Photography art direction/Videography art direction

• Storyboard scripting and frame sequencing

You create your story, I tell it to the world. COMPUTER SKILLS

• Adobe Illustrator

• Adobe Photoshop

• Adobe Indesign

• Microsoft Office

• Macromedia Fireworks

• Quark Express

• Windows Operating System

• Mac Operating System

PRESENTATION SKILLS

• Visual Standard Guide creation

• Business development proposals

• Marketing strategy proposals

• S.W.O.T Analysis strategy

• Corporate profiles

• Pitch Decks (Investors, B2B)

ADDITIONAL INFORMATION

D.O.B. - March 1, 1982

ELIGIBILITY TO WORK

American Citizen

• CRE8 Design and Event Management as a Graphic Designer from January 2007 - November 2008. Roles and responsibilities: Created a wide variety of print and web collateral, ranging from brochures, corporate identities, branding implementation, POS graphics, large format graphics, BTL campaigns, web design and conceptualization, illustration (freehand and vector), magazine design and layout, photography art direction, and packaging concepts. Produced/executed all artwork from initial to final stages.

• Ink Publishing and Design House Junior Graphic Designer from May - June 2006. Roles and responsibilities: Created illustrative graphics for the in-house publications. Also contributed to advertising campaigns with ideas and artwork support. Worked on magazine layout for publications in-house and for various clientele.

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