Trade Marketing Manager
Resume:
EUGENE SINGH
** ***** **., ******** ********* Village
Taytay, Rizal, Philippines
***********@**********.***
Professional Summary:
BOFFO Solar
April 2019 – present
Chief Executive Officer
Responsibilities
1.Managing Financial, Administrative, Technical and Sales aspects of the Company.
2.Creation of business opportunities, biddings and selling points for the Company.
3.Establishing Company’s procuring resources and execute importation of Construction Products.
4.Building business network and relationships for Government and Private Accounts.
5.Ensuring the proper filing of Tax & Importation Regulations, Business Permits and Government Bidding Requirements, Employee Compensation and Benefits
6.Followed blue prints and plans to complete construction projects on time and under budget.
7.Operated heavy machinery and power tools with precision and safety.
8.Monitor the use of materials to minimize waste and maintain cost control.
9.Supervised a team of 5-7 workers including sub-contractor, fostering teamwork and high-quality performance.
10.Met all given construction project deadlines and budget limitations.
11.Assisted the construction site manager in all areas of supervision, from liaising with architects and engineers to coordinating with surveyors and site owners.
12.Ensured occupational health and safety regulations were being complied with.
Working History:
Japan Tobacco International
Winston Cigarette
April 2011 – January 2015
Trade Marketing Manager – National
1.Develop Short-Term and Long-Term Business Plan for JTI Brands through trade marketing plan per region to ensure market share and value growth for assigned categories in Visayas and Mindanao.
oTrade programs that will deliver sustainable sales volume growth
oInitiatives that will deliver superior distribution and merchandising versus key competitors.
2. Execute over-all deployment of Marketing and Sales Initiatives and manage over-all deployment of regional brand and brand/trade activations through Regional Trade Marketing Executive to the Field Personnel in the Region.
3.Align with field sales, marketing and sales logistics department on POS materials and coordinates with the Regional Trade Marketing Executive on the allocation quantity for cyclical materials and its replacement.
4.Coordinate with Marketing on the development and planning of consumer and trade program through regular monitoring and evaluating the efficiency and effectiveness of the program and recommend improvements that will create progress on its objective.
5.Ensures efficient spending of central budget based on approved allocation and collaborate with the Marketing Group for the additional resources aligned with the National program.
6.Collaborates with the Regional Trade Marketing Executive and Field Sales Group for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions in Visayas and Mindanao.
7.Reports to the Sales Director all programs running on a monthly basis including spending and performances of the Regional Trade Marketing Executive in Visayas and Mindanao.
Japan Tobacco International
April 2010 – April 2011 – North Gma
Regional Sales Manager
1.Works in close collaboration with the DP Owners, thru the DP OM and Sales Supervisor, to ensure alignment and achievement of regional target outlet coverage, numeric & weighted distribution by SKU, call efficiency (strike rate), outlet drop size, OOS control and excellent merchandising (facing share, POSM placement) through the most efficient & effective utilization of manpower and budget.
2. Actively communicate with the Distributor Operations Manager regarding Key Performance Indicator achievement per route versus Nielsen Survey on a weekly basis and require regular training and follow through to his sales supervisors.
3.Responsible for the territory, field force planning and management by aligning area and territory structures, route plans and headcount needed to achieve distribution objectives.
4.Develops, manages and motivates a competent team through objective-based targets, remuneration and incentives, coaching and training and regular performance feedback.
5.Performs regular field visits in order to understand market trends, competitor practices and customer behavior and to evaluate field force execution.
6.Maintains trade census data, ensures data integrity, and initiates market information collection and provides superior of timely feedbacks.
3.Responsible for the sales performances of the 11 trade marketing representatives of the company in securing the 80% sales volume of the pareto accounts in North GMA on a monthly basis.
4.Managing multiple territories within a region and adjusts sales targets and procedures as appropriate for each territory. Includes coaching and performance monitoring of region supervisors.
5.Collaborate with the National Distributor Manager on the subsidy computation of the distributor base on the recommended regional structure.
6.Responsible for the hiring of sub-distributors in the area where coverage is imperative and designing package/subsidy base on area profiling.
JAC Foods Inc. January 2004 to October 2005
Nestle Foods Distributor
Regional Sales Manager
1.Oversee the sales and collections operation for all depots in Cavite, Laguna and Marinduque hence, conducting business review to principal and to the company the business outcome.
2.Responsible for the allocation of product promotions to the Key accounts for Chuckie chocolate ready to drink and bear brand ready to drink beverages. Continuous negotiation for the gondola display for Milo Ready to drink and increasing the sales through promotional deals.
3.Provides assistance to the distributor owner in terms of sales operation and suggest action plans depending on the Key Sales Indicator result.
4.Analyze the weekly sales report of the sales supervisor, salesmen and key accounts hence, preparing action plans to address miss opportunities and ensure professional execution.
5.Provides sales training to the sales supervisor, salesmen and merchandisers to be optimistic that Key Sales Indicator will be met on a regular basis
6.Responsible for supervising the principal’s trade marketing team in field and recommend awareness for the brand including promotions suitable for the territory.
7.Conduct business reviews with the Key Accounts to ensure sales and marketing
targets will be met.
Philip Morris Phils. Manufacturing Inc. March 2000 to January 2004 District Sales Manager
1.Direct, lead and motivate the distributor within the assigned territory to achieve or exceeds retail and wholesale availability levels, global or brand volume objectives and obtain dominant visibility at POP.
2.Responsible in appraising the territorial sales representative, the direct hire of the company, their performances based on set parameters. Conduct actual sales training and field contacts
3.Responsible for the marketing strategies in the assigned territory for product awareness particularly for the newly launched brands and for possible increase of inventory for the strong brands during month end to the Key Accounts and wholesalers.
4.Ensure regularity of visit to trade through regular trade audits and field coaching hence, conducting business reviews to the Key outlets in the assigned area on a regular basis.
5.Ensure optimal and dominant display of the brand including product shelf positioning and merchandising by educating the Key Accounts and the outlet owner the importance and the benefits it can give to them through regular field visits.
6.Ensure that all brands are constantly available through providing all customers with the best possible stock and order consultancy and eliminate stock out. Ensuring that the distributor’s van salesmen are with complete line of stocks.
7.Analyze territory availability, distributor’s performance and Key Sales Indicator and implement action plans to address variances and optimize opportunities presented and continuously present to management team the progress and result
8.Ensure excellent business contacts with retail and wholesale customers and to position the company as the preferred retail and wholesale supplier and consultant. Ensure excellent execution of the programs, retail and Key Accounts promotions of the company through managing the direct hire of the company in order to achieve volume, availability, distribution and pricing.
9.Ensure that third party logistics personnel follows directions in meeting dates for stock shipments, daily distributor’s withdrawal and maintain depot inventory level based on submitted monthly sales forecast
EAC Distributor Inc. July 1998 to March 2000
District Sales Manager
Philip Morris Brand/ Cigarette Division
Paranaque, Bicutan, Taguig, Nueva Ecija, Pasig, Pateros, Quezon City, Pasay, Las Pinas, Makati
1.Function as trouble shooter during termination of services from the distributor, change of territorial assignment and developing new area for servicing.
2.Responsible in negotiating with the Key Accounts the spaces for gondola display and POP installation for awareness of the brand. Negotiate and ensure that all brands are available to Key Accounts.
3.Act as gap fillers by selling to outlets the stock out brand to improve availability, distribution and avoid competitors for taking in particularly to small retailers.
4.Develop retailers to become wholesalers and properly turn over them to distributor for regular servicing.
5.Direct and lead and motivate the distributor in withdrawing the daily trade needs to be able to avoid stock out situation and increase sales volume on a monthly basis. Requiring them to align their actions plans based on Key Sales Indicator.
6.Conduct regular business review with the Key Accounts for possible increase of sales and monthly inventory including smooth flow of promotions and programs and correcting miss opportunities.
7.Accountable in appraising the performances of the distributor based on the set parameters of the company.
8.Conduct Regular trade audits and field coaching to sales personnel to ensure professional execution of the selling in call mission and programs of the company.
9.Responsible in convincing outlets to carry the brand particularly to outlets with strong objection from the salesman.
10.Accountable in identifying and analyzing the Key Sales Indicator hence addressing miss opportunities.
Marsmann Drysdale Group of Company May 1996 – June 1998
Drysdale Juices and Foods
Key Accounts Executive
1.Responsible for widening the distribution and placement of products i.e drysdale juice, twizzle bar chocolates, marshmallows, champola wafers, mineral water and imported products like, biscuits, potato chips, cotton and cotton buds and imported scrubbing pads to the Key Accounts in the assigned territory thus, monitoring their sales inventory, display, collections and establishing good relationship with the buyer or purchaser.
2.Negotiates with the outlet owner and purchaser of Gasoline stations and Mercury Drug Store the placement of Drysdale Juice Drink which is considered the best seller product of the company.
3.Responsible for maintaining the monthly sales of the newly acquired products like Tentay Patis brand to existing Key Accounts that contributes 75% of the total district sales.
4.Negotiate with the Key Accounts the spaces for Gondola display for stocks visibility and availability which should compensated on a monthly basis base on their monthly consumption.
5.Responsible in scouting for additional productive outlets for possible increase in sales and collection thus putting up additional placement for sales materials.
6.Responsible in creating awareness for the brand through POP materials by negotiating to the buyer the spaces for installation.
7.Accountable in putting into schedule the outlets for delivery and outlets for pull out of stocks using 6 wheelers truck and close vans.
8.Prepares monthly sales forecast based on the monthly consumption and allocating the target to outlets to be optimistic to meet the month figure.
Schools Attended:
Pasig Catholic College BS- Management 1992- 1996
Southern Rizal Institute Secondary Level 1985-1989
Dr. Sixto Antonio Elem. School Primary Level 1979 -1985
Ateneo Professional School Management Development Program August 1 to November 14, 2002
Seminars Attended:
Project Management - May 5 to 7, 2015
Practical Financial Management - March 18 to 19, 2015
The Leadership Challenge - August 12 to 13, 2014
Distributor Management - February 5 to 6, 2014
Situational Leadership - May 15 to 16, 2013
DDI’s Interaction Management - August 26 2011
Personal Data:
Age : 52
Date of Birth : September 6, 1972
Place of Birth : Marikina City
Religion : Catholic
Citizenship : Filipino
Status : Married
References can be made available upon request.
EUGENE T. SINGH
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