Marketing Communications Business Development

J A M E S A S H W O R T H

North Bellmore, NY ****0 631-***-**** *****.*********@*****.*** linkedin.com/in/jamesashworth E F F E C T I V E M A R K E T I N G P R O F E S S I O N A L Innovative Marketing Communications Pro with 15+ Years of Success in Integrated Marketing Demonstrated expertise in spearheading the strategy, planning, and execution of lead generation and digital marketing campaigns, covering websites, email marketing, paid and earned media, social media, and community platforms. Adept at creating and implementing strategies and processes that elevate marketing programs to best-in-class standards. Savvy data-driven professional, consistently monitoring and analyzing marketing campaign performance through data analytics to evaluate effectiveness and identify areas for improvement. Fiscally astute leader, skilled at overseeing budgeting and resource allocation for marketing activities, ensuring maximum impact and return on investment (ROI). Enthusiastic about fueling marketing growth by facilitating business expansion and promoting the adoption of innovative tools. NOTABLE CAREER ACHIEVEMENTS

Played a pivotal role in driving growth and success as the sole full-time in-house marketer for a multi-national brand with revenues exceeding $100MM annually. Spearheaded global brand strategy, ensuring consistent brand standards across all regions. Contributed significantly to a remarkable 30% increase in revenue. (Triangle Services)

Orchestrated end-to-end inbound and outbound marketing strategies across the Americas as the sole marketer in the western hemisphere, resulting in ~15% revenue growth. Led all lead generation efforts and developed a dedicated infrastructure, including a separate website for the brand's end-user sales model. (JPI Healthcare Solutions) PROFESSIONAL EXPERIENCE

T2GROUP, Remote, September 2024 - Present

Director of Marketing

Own marketing strategy and planning across digital, content, and event marketing.

In the first 90 days, increased website traffic from organic social by 195%, engaged sessions by 46%, referral traffic from 44%, first visits by 32%, and email-generated MQLs by 30%.

Collaborate closely with partners and executive management to design marketing campaigns, resulting in increased engagement and driving new business opportunities.

Optimize inbound and outbound marketing efforts, driving increased brand awareness and customer acquisition.

Spearhead multi-channel campaigns to generate MQLs and nurture them through funnel. CONDISTA/KPAI, Remote, August 2024 – October 2024 (Contract) Marketing Campaign Manager, Lead Generation

Developed and executed comprehensive lead-generation strategies across platforms, including digital and email, to attract and nurture prospective customers.

INCEPTION FERTILITY, Remote, September 2023 – May 2024 (Contract) Marketing Operations Lead

Proactive project management for implementation of lead magnets, chatbots, and Google Translate for 20 websites.

Collaborated with Salesforce administrator to launch and maintain case management system for marketing requests.

Served as SME for email marketing and marketing automation utilizing Salesforce Marketing Cloud. RIMES TECHNOLOGIES, New York, NY, July 2022 – May 2023 (Layoff) Head of Digital and Marketing Operations

Significantly reduced marketing expenses by bringing digital channels in-house, achieving lead generation goals, and positively influencing pipeline creation targets.

Increased website performance metrics, including feasibility, organic traffic, form submissions, and content downloads, by managing multiple page redesigns as part of a complete brand refresh. Integrated Marketing

Campaign Execution

Marketing Communications

JAMES ASHWORTH 631-***-**** *****.*********@*****.*** PAGE 2

Achieved a ~150% monthly increase in lead generation from both paid and organic channels and improved MQL to SQL conversion rates by implementing new landing pages and refining inbound lead qualification workflows.

Tactfully managed the company's marketing technology stack, enhancing marketing processes and performance.

Led the production, execution, and optimization of successful marketing campaigns driving customer acquisition and increasing brand awareness and social media presence.

Oversaw a team of three, including sales development representatives and a marketing analyst. FRAUD.NET, New York, NY, June 2021 – Dec 2021

Director of Marketing

Attained impressive results with a 14% surge in new website users, a remarkable 27% increase in MQLs, an outstanding 31% boost in average session duration, and a staggering 87% rise in booked meetings.

Implemented a highly effective email marketing strategy, resulting in a remarkable 400% surge in MQLs, and achieved significant improvements in conversion rates through the skillful writing of emails using HubSpot.

Orchestrated extraordinarily successful email nurture campaigns using the power of HubSpot and other innovative tools, driving engagement and conversions to unprecedented heights.

Spearheaded the development, planning, and implementation of effective lead gen and digital marketing campaigns.

Utilized websites, email marketing, paid and earned media, and social media to drive high-quality traffic and boost conversions of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). JPI HEALTHCARE SOLUTIONS, Plainview, NY, April 2018 – May 2021 Marketing Manager

Realized a remarkable 600% surge in website traffic compared to the previous 90 days through a comprehensive overhaul of the brand's digital presence, including revamping the website and digital assets.

Created a phenomenally successful email marketing campaign resulting in an impressive 500% increase in lead generation despite budget constraints.

Redesigned distributor and end-user websites while revitalizing messaging targeted at specific personas, increasing brand awareness, and securing a significant rise in the number of channel partners.

Orchestrated end-to-end inbound and outbound marketing strategies across the Americas.

Led website redesign and revitalized targeted messaging, resulting in the creation of lead-generating webpages.

Conducted lead generation campaigns across various channels, expanding the company’s social media presence. VALUE LINE PUBLISHING, New York, NY, Feb 2016 – Oct 2017 Institutional Marketing Manager

Earned notable results through multichannel marketing campaigns, driving a 64% surge in web traffic, a 50% increase in trial subscriptions, a 32% improvement in time spent on site, and a 23% rise in page views.

Proved instrumental in developing the institutional marketing plan focused on private markets, solidifying the company's reputation as one of the world's largest investment research companies.

Successfully coordinated and executed the redesign of valuelinepro.com, along with the creation and launch of a dedicated library site. This strategic effort effectively separated financial institutions from libraries.

Managed diverse integrated marketing campaigns encompassing email, social media, marketing partnerships, videos, webinars, website, and intranet updates.

Rigorously analyzed campaign metrics to gauge campaign success, gleaned valuable insights from data, and utilized this information to inform and optimize future campaigns. CERTIFICATIONS

Certified Pardot Specialist (Salesforce Marketing Cloud Account Engagement) EDUCATION

Master of Arts (M.A.), English, Emphasis Creative Writing – RHODE ISLAND COLLEGE, Providence, RI Bachelor of Arts (B.A.), English, Emphasis Writing – SACRED HEART UNIVERSITY, Fairfield, CT TECHNICAL SKILLS

Email service providers (e.g., VerticalResponse, Constant Contact, Aweber, Zoho, Clickback), Salesforce.com (Certified Pardot Specialist), Salesforce Marketing Cloud, HubSpot, Google Analytics (GA-4), Google Ads, LinkedIn Ads, AdRoll, HubSpot, Seamless.ai, Zoominfo, Apollo.io, FlashRev, Growth-X, Dripify, SEMrush, Zapier, Figma, Canva, Asana, Monday.com, HTML, SharePoint, 123FormBuilder, digital publishing, and website platforms (e.g., Webflow, WordPress, Drupal, Kirby, Shopify).

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