Social Media Market Research

Nathaly Camargo, M.S.

New York, NY 347-***-**** ****************@*****.*** https://www.linkedin.com/in/nathalycamargo/ Creative and analytical marketing category manager, with 7+ years of experience across retail, wholesale, CPG, home goods, and non-profit industries. Key contributions in developing and executing strategic marketing and commercial plans for multiple brands, utilizing data-driven insights, conducting market research, and managing the purchasing process. Skilled in communication, sales forecasting, content creation, negotiation, and data analysis. Looking to leverage my expertise in a marketing or brand marketing role within industries such as consumer goods, sustainability-focused brands, retail, or non-profits. Skills: Trade Marketing, Strategic Marketing, Marketing Analysis, Marketing and Sales B2B & B2C, Social Media Marketing, Email Marketing, Brand Management, Copy Writing, Digital Storytelling, Social Listening, Market Research, Cross-Functional Collaboration, English, Spanish, French. WORK EXPERIENCE

Marketing Analyst, Plant Powered Metro New York, New York, NY 1/2024 – Present

● Developed targeted PR campaigns to attract social media influencers, journalists, and partner organizations, successfully promoting events and improving brand visibility across multiple channels.

● Created and managed the organization’s newsletter, tailoring content to engage and grow the audience

● Conducted analysis and interpretation of data from email marketing, website, and social media channels to identify trends, optimize upcoming campaigns, and content

● Tracked key performance indicators (KPI’s) to derive actionable insights that identify new audiences and improve strategies for increase engagement

● Contributed to content strategy while maintaining brand marketing calendar in both English and Spanish languages, crafting key messages and video content tailored to resonate with the company’s mission

Marketing Intern, Yeshiva University Innovation Lab, New York, NY 9/2023 – 5/2024

● Developed tailored GTM and marketing strategies for startups

● Crafted engaging content in English and Spanish for newsletters, email marketing campaigns, and social media channels

● Planned and executed diverse events to promote the Lab’s startups, workshops, and brand events Marketing and Social Media Associate, Laboratorio de Órtesis y Prótesis Gilete, Remote Bogotá, Colombia 3/2020 – 11/2022

● Defined and implemented content and brand strategies to drive visibility, engagement and conversions in social media, increasing the audience 10%

● Created and implemented KPI’s to evaluate and improve marketing and sales strategies

● Utilized Meta Business Suite to analyze data and provide insights to implement new actions in social media

● Identified and secured new patients for the laboratory through use of prospective and current customer databases Buyer Beauty & Wellness and Boutique, Panamericana, Bogotá, Colombia 2/2016 – 8/2016

● Crafted strategic plans for vendors to achieve an optimal in-store marketing and commercial mix by organizing a diverse range of activities

● Led brand activation that increased consumers buying 6% through promotional activities in-store and online

● Implemented strategies to decrease inventory levels, which achieved a sellout of 25% and a sales increase of 15%

● Partnered with cross functional teams, marketing, design, analytics, merchandising, and advertising to define the strategy in stores

● Successfully forecasted revenues and enhanced overall financial performance, while meeting and exceeding the budget by 8%

● Managed the negotiation and purchasing of national and imported products Marketing Associate, Damecos, Bogotá, Colombia 8/2015 – 9/2015

● Developed market research and benchmarking on the plastic industry in Colombia, to determine the feasibility of bringing new brands to the country

● Developed the price strategy for the key product, optimizing profit margins and benchmarked against competitors Category Manager (Buyer) - Houseware, Industrias Inca, Bogota, Colombia 9/2014 – 3/2015

● Devised innovative products, pricing structures, and placement strategies in the catalog, resulting in a 3% increase for the category

● Conducted market research to analyze incoming products and trends

● Managed the negotiation and purchasing of national and imported products E-commerce Key Account Manager, Continente, Bogota, Colombia 1/2014 – 9/2014

● Developed, implemented, and oversaw the commercial strategy for the online channel, ensuring effective planning and execution

● Efficiently managed processes, including logistics, returns, and credit notes, resulting in a notable 45% reduction in returns achieved through consistent communication with finance department

● Directed the establishment of new customer accounts, contributing to an 8% boost in sales compared to the previous year Category Manager - Houseware, Continente, Bogota, Colombia 1/2012 – 1/2014

● Developed comprehensive brand marketing, trade marketing, and communication strategies for a portfolio of thirteen brands

● Introduced new brands to the Colombian market and managed strategic rebranding initiatives. Simultaneously, supported the process of developing, launching, and maintaining the house brand to ensure a consistent market presence

● Partnered with cross functional teams, purchases, sales, imports, logistics, and vendors and worked with design and advertising agency EDUCATION

Master of Science in Digital Marketing & Media, Yeshiva University, New York, NY

● Nominated to the Katz Symposium of Science with a Communications and Market Research Project: Conducted ethnographic research and developed deep listening insights, to provide strategies and create experiments for the Dance Project of Washington Heights, a social-focused dance school. Bachelor’s in Business Administration, Pontificia Universidad Javeriana, Bogota, Colombia Digital Tools: Excel, Power Point, HubSpot Canva, CapCut, Google Suite, Canva, Meta Business Suite, Google Ads, Asana, Neon, AI tools. Certificates & Courses: HubSpot Digital Advertising and Social Media Marketing; Trade and International Business; Strategic Commercial Management

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