Business Analyst Intelligence

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SUMMARY

Data-driven strategist with 9 years of experience transforming complex business challenges into actionable insights. Passionate about data storytelling and collaborating with stakeholders to uncover valuable metrics that drive positive business outcomes.

• Tools: SQL, Python, Google BigQuery, AWS Redshift, snowflake, Tableau, Metabase, Looker, Qlik, PowerBI, Braze, Mixpanel, Klaviyo, Databricks, dbt, R, Advanced Excel, analytical LLMs etc. WORK EXPERIENCE

REEBELO San Mateo, CA (hybrid)

Business Analyst Jul 2023 - June 2024

• Owned full-stack analytics strategic initiatives in a high-growth multi-national online marketplace.

• Streamlined daily operational tasks for cross functional teams, saved daily operational time by 90%.

• Instrumental in revenue generation by providing actionable analytical insights, increased Revenue by 50%.

• Collaborated with product and tech teams to test and launch SaaS features, drove 200% lift in vendor ROI.

• Mentored and developed junior analysts, fostering their professional growth. MERCARI New York, NY Los Angeles, CA (remote)

Business Intelligence Analyst Jul 2021 - May 2023

• Collaborated cross functionally to conduct A/B experiments and drove growth for a C2C marketplace.

• Enhanced platform buyer retention by launching a loyalty program, doubled program ROI in 2 months.

• Improved seller experience by streamlining the shipping process, resulted in a 25% increase in seller listings.

• Analyzed and optimized sign-up and onboarding funnels, led to 20% in customer activations.

• Identified strategic revenue opportunities in BNPL, led to $2M+ annual GMV lift. DELOITTE New York, NY (hybrid)

Senior Analytics Consultant Sep 2016 - Sep 2020

• Led COVID-19 response efforts by creating Tableau dashboard to track sales KPIs and revenue pipelines.

• Streamlined cross-functional reporting procedures by initiating a new team and creating dynamic dashboards to track KYC remediation progress for a $229B financial institution client.

• Enhanced the AML reporting performance by creating interactive dashboards for 12 lines of business at a

$64B bank, improved report run-time by 50%.

• Implemented and delivered a risk rating model for a $16B regional financial institution (300K+ customers). AMERICAN EXPRESS New York, NY

Digital Specialist Aug 2015 - Aug 2016

• Managed digital campaigns, automated key reports to support marketing executives with actionable insights.

• Monitored App/Web traffic, conducted AB tests on reward activation, engagement, and revenue KPIs.

• Researched and established data-driven benchmarks to improve sales effectiveness and revenue targets. EDUCATIONS

M.Sc. Business Analytics New York, NY

Fordham University, Gabelli School of Business GPA: 3.9 2014 – 2015 B.Sc. Business Admin - Financial Analysis, Operations & Supply Chain Management Buffalo, NY State University of New York, University at Buffalo GPA: 3.7 2010 – 2014 Personal Interests: Snowboard, Bouldering, Videography Other working Language: Chinese Yiyi Chen

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