Jeremy Leeds UX Director
Principal Product Designer
Content Strategist
*********@*****.***
*** **** ******, ******* ** 94608
Portfolio Linked In Profile
OBJECTIVE: Director/Principal User Experience position focusing on the the development of innovative, industry-leading software products
SKILLS: User Experience and User Experience Direction, Digital Product Strategy, Project & Team Management, Interaction Design, Wireframe & Prototype development in Figma, Content Strategy, Business Strategy EXPERIENCE:
GrubMarket
May 2022 - Nov 2024
Senior User Experience Architect
Responsibilities: UX Design, Design Direction, Component Design System Creation & Management B2B Food Wholesale SAAS ERP platform
Design System:
● Directed design and managed implementation of MUI-based component design library Designed User Experience for:
● Purchase Order & creation and tracking
● Consumer-facing e-commerce mobile application
● Catalog management tool for wholesalers
● AI-powered workflow and analysis tools
● Modular component driven printable design system
● Accounting module: Bills, Invoices, Reconciliation & Reports
● Advanced inventory management
Candid Wholesale
April 2021 - Feb 2022
Director of User Experience
Responsibilities: Product Design & Management, Design Pattern System Development, Usability Wholesale-Retail B2B platform
Digital Product Strategy:
Led the creation, management of the Product Roadmap for Candid, to best prioritize features with business goals, CEO & COO input, and with maximum value for customers. Led weekly stakeholder input sessions to update product roadmap to map to changing business priorities. Managed the agile development process to ensure maximum focus on shipping high value features. UX design for:
● Onboarding sequence - multiple user groups, security features, subscription/trial messaging
● Product Manager - Robust sheet/list view of product catalog: publishing, pricing & inventory controls for products, filters, bulk-editing, filtering, sorting
● Orders List - List view of Order history: filtering
● Catalog Editor - Visual editing tools for users to easily design, organize and configure their wholesale product catalog
● Seller Dashboard Data Visualizations: Order/Shipment Calendar, KPI Summaries, Sales Projections, Purchase Planning
● Multi-pane view Catalog Ordering interface
Google Cloud
(via Solvd)
Oct 2019 - April 2021
Sr. User Experience Designer
Responsibilities: UX & Visual Design
Lead UX Designer for Maverick Data Display, Management & Visualization Platform Developed UX for internal tools for Google Cloud ELS Group (Energy Land & Strategy). Worked with key Google stakeholders to execute their strategic vision for the platform. Maverick is used by Managers for long range planning and project management for worldwide Data Center expansion. Tools developed are used to make business decisions related to the expenditure of billions of dollars. Business work streams supported include land acquisition, capacity projection, government incentives, and physical infrastructure build out costs.
Data display patterns designed include:
● Tabular data: editable cells, search, column filtering, data entry with validation
● Mapping with custom layers and icon for displaying proposed Data Center locations
● Gantt Chart displaying project processes & timelines
● Customizable Pie, Bar, Line charts
Designed in alignment with Google styles and patterns, heavily leveraging the Material design system Clorox
(via CCS)
June 2018– Oct 2019
Sr. User Experience Designer
Responsibilities: Digital Strategy, Interaction Design & User Experience Design Brands: Clorox, FreshStep, Pine Sol
Clorox: UX and Content Strategy for Clorox.com
● Clorox.com worldwide localization effort across 11 languages and 19 international markets
Developed strategy to leverage existing patterns and code into CMS components
Identified additional needs specific to localization effort and intn’l markets & developed UX
Analyzed markets by search patterns and on-site consumer behavior to develop strategy for prioritized content localization
● Content Reorganization for thousands of pieces of article content
● Responsive Landing Page designs for numerous campaigns and product rollouts
● Full heuristic review & recommendations for improvements of Clorox.com FreshStep: UX and Customer Experience Design
● UX & Content strategy for publishing of SEO-driven article content on Freshstep.com
● UX enhancements for PawPoints Rewards program (desktop, mobile iOS & Android apps)
● A/B test design program development; focus on user retention via point earning and redemption actions
● Architected Machine Learning driven program email campaign Macys.com
(via Red Oak))
June 2017– June 2018
Sr. User Experience Architect
Responsibilities: Interaction Design, Service Design, User Experience Design
● Star Rewards Loyalty Program Overhaul
In Store Service Design
Loyalty Tier Messaging design
Responsive Program home page
Rewards redemption at Bag & Checkout
● Modular item availability messaging system
● Responsive digital wallet design
Wells Fargo (DXD)
(via Tech Solutions)
July 2016 – May 2017
Senior Interaction Designer
Responsibilities: User Experience Design, Usability Testing, Interaction Design, Content Strategy, Prototyping, Digital Product Management
● Spanish Language logged-in customer banking Experience Design and Prototype Development
● GRS Express Send Foreign Exchange estimator tool Redesign and Responsive Strategy
● Social Search: UX for Integration of UGC content from Wells Fargo Community into search results
● Personal & Small Business Customer Service page experience Redesign
● Wells Fargo Digital Products Landing Pages experience Redesign and Content Strategy Leapfrog Enterprises, Inc.
April 2012 – April 2016
Senior User Experience Architect & Ecosystem Producer Responsibilities: User Experience, Usability Testing, Information Architecture, Interaction Design, Content Strategy, Prototyping, Digital Product Management
● Android Kid-safe Browser App: Designed UI for browser and associated parent controls. UX for parent controls for flexible parent management of child-facing content and content whitelisting
● Created Mobile Adaptive/Responsive CMS component library: Designed extensive set of components for the Adobe CQ CMS with adaptive and responsive behaviors to enable efficient publishing across desktop, tablet and mobile devices. Components include: column, carousel, banner, paragraph, accordion, video, docking navigation, popup, slideshow
● Developed UX for mobile-optimized leapfrog.com: catalog, PDPs, checkout flow, navigation
● LeapBand Fitness Monitor dashboard & connection software set up flow, introductory coachmark sequence, user registration, Activity Dashboard and device controls
● Developed test protocols, scripts and prototypes specification for usability lab tests of catalog wayfinding and filter mechanisms, and catalog, PDP and Quickview interaction designs. Built clickable prototypes using Axure. Compiled and interpreted findings and developed recommendations.
● Mobile-optimized MyPals toy set up site: mobile site for personalization of electronic toy, utilizing delivery of data and MP3 audio files via analog output on mobile device headphone jack. Includes registration sequence, contextual help, management of device audio profiles.
● Android-based Tablet UI: Parent device controls.
● UX and Content Strategy for improvements to leapfrog.com store: simplifying product-finding interfaces, optimizing and prioritizing user actions to improve conversions from PDPs, new site-wide megamenu-based navigation system, including context-sensitive secondary and tertiary navigation tiers• Designed overhaul of Support Section, with improved task based navigation MRM San Francisco
Jan 2012 – April 2012
User Experience Designer & Content Strategist
Responsibilities: Content Strategy, User Experience Mapped the transition of hundreds of pieces of web, video, and pdf content regarding Intel’s role in Education, to Intel’s new Re-Imagine platform. Re-organized and optimized content to improve user experience, and content accessibility. Identified optimized collections of content to feature, and identified old content at EOL to be archived. Created User Experience Strategy documents, sitemaps and wireframes.
EDUCATION: Boston University, Bachelor of Arts in Geology, 1991