Digital Marketing Social Media

Results-oriented Executive Leader with a successful track record of driving growth and innovation

in the education technology industry. Expertise in developing and implementing strategic plans, identifying new business opportunities, and leading high-performing teams. Strong background in cloud-based learning systems, AI-powered platforms, and remote learning programs. Demonstrated ability to achieve significant improvements in customer engagement, revenue growth, and ROI. A visionary leader with a focus on innovation, excellence, and creating a positive company culture.

Exceptional ability to cultivate award-winning company cultures, drive significant sales growth

(reaching over 150,000 students in 72 countries), and spearhead strategic acquisitions (e.g., Medallion Training). Recognized industry leader, featured in Inc., Training Magazine, and Entrepreneur Magazine. A champion for empowering individuals and organizations to achieve breakthrough results. Highly regarded for unlocking potential, accelerating growth, and cultivating effective leaders.

• Increased revenue and profitability: Strong track record of driving revenue growth, including a multi-million dollar increase at Achieve Today through the creation of the iAchieveToday AI platform and a 10% gross margin increase while working as Chief Revenue Officer.

• Built and scaled successful businesses: Played a key role in building and scaling Achieve Today, growing it from a small company to one with over 150,000 students. Co-founded Jetstream Investments, a successful real estate investment and management company.

• Leadership and team building: Exceptional experience spanning various leadership roles, including CEO, CMO, and VP of Sales and Marketing.

• Digital marketing expertise: A strong understanding of digital marketing strategies, having overseen social media campaigns, app development, and online lead generation for Achieve Today.

• Created innovative solutions: Consistently demonstrated a passion for innovation, including the development of the iCue Technology's AI-powered learning system and the iAchieveToday platform at Achieve Today.

• Created an award-winning company culture: As CEO of iCUE Technology, built a culture that has been recognized as one of the Best Cultures in the Country by Entrepreneur and one of the Best Small Tech Companies to Work For by Business Insider.

• Led successful company acquisition and expansion: Instrumental in the acquisition of Medallion Training in 2019 and expanding the digital offerings across the brand. iCÜE Technology

Chief Executive Officer Jan 2021 – Present

• Develop and implement strategic plans to drive business growth and expansion in the cloud-based learning system industry.

• Identify new business opportunities, establish partnerships, and negotiate contracts to increase market share and revenue.

• Oversee the development and enhancement of iCÜE Technology's AI-powered learning platform, ensuring it remains industry-leading and addresses evolving customer needs.

• Lead a team of professionals, including executives, managers, and developers, to achieve company objectives and foster a culture of innovation and excellence.

• Manage the company's financial performance: budgeting, forecasting, and financial reporting, to ensure profitability.

CONTACT

P R O F I L E S U M M A R Y

L E A D E R S H I P Q U A L I F I C A T I O N S I N A C T I O N 801-***-****

****@************.***

Orem, Utah, United States

Joshua Christopherson - LinkedIn

P R O F E S S I O N A L E X P E R I E N C E

Visionary EdTech CEO with 22+ years of experience building and scaling successful skills development companies.

Chief Executive Officer - Growth Architect - EdTech Innovator - Strategic Leader SKILLS

• Executive Leadership

• Cloud-Based Learning Systems

• AI-Powered Learning Technology

• Student Habit-Learning

• Progress Reporting

• Sales Management

• Marketing Strategy

• Business Direction

• Remote Learning Programs

• Curriculum Development

• LXP (Learning Experience Platform)

• Creative Direction

• Website Development

• Sales Comp Plans

• Product Offerings

• ROI Improvement

• Culture Development

• Revenue Growth

• Relationship Management

• Team Leadership

• Market Strategy

• Brand Awareness

• Digital Marketing

• Social Media Campaigns

• Lead Generation

• Customer Service

• Highly Detail-oriented

JOSHUA

CHRISTOPHERSON

Experienced CEO & Technology Leader

Key Accomplishments

® Spearheaded the development and launch of over 400 courses on iCÜE Technology's platform, catering to diverse industries and skill development needs, resulting in increased customer engagement and retention.

® Helped more than 14,000 employee students through iCÜE Technology's learning system, equipping them with valuable skills and knowledge to excel in their roles and contribute to their companies' success.

® Achieved a significant improvement in client return on investment (ROI), with clients reporting an increase of over $40 million in ROI attributable to the implementation of iCÜE Technology's cloud-based learning solutions.

Chief Technology Officer Oct 2019 – Jan 2021

• Formulated and implemented a comprehensive technology strategy aligned with the company's business goals and objectives.

• Led and managed a team of technology professionals, including software developers, engineers, and IT specialists.

• Oversaw the design of the system architecture, ensuring scalability, security, and reliability of the cloud-based learning platform.

• Managed the technology budget, ensuring cost-effective solutions and investments in technology.

Key Accomplishments

® Led the successful expansion of iCÜE Technology’s learning platform, resulting in a 50% increase in user adoption and engagement within the first year.

® Implemented advanced technologies and streamlined processes that reduced operational costs by 30%.

Achieve Today

Chief Executive Officer Oct 2019 – Present

• Develop and implement sales strategies to drive revenue growth and meet targets.

• Lead marketing initiatives to promote Achieve Today's programs and services globally.

• Provide strategic direction and vision for the company's growth and expansion.

• Oversee the delivery of curriculum to over 150,000 students in 72 countries through remote learning programs.

• Direct the creation, build-out, and design of Achieve's Learning Experience Platform (LXP) and structure, as well as the company's websites, lead-pages, and app.

• Design and implement sales compensation plans to incentivize and motivate sales teams.

• Foster a positive company culture focused on growth, engagement, and employee development.

Key Accomplishments

® Achieved rapid growth in membership, with many thousands of members joining Achieve Today's educational programs.

® Implemented changes in sales comp plans and product offerings that resulted in significant revenue growth within the first year of leadership. Chief Revenue Officer Mar 2018 – Sept 2019

• Developed strategic product roadmaps to increase productivity and effectiveness across all revenue-generating activities.

• Oversaw new business sales, installed client base sales, marketing, and partner strategy initiatives to drive revenue.

• Measured and analyzed productivity to create market positioning and competitive advantages for sustainable growth.

• Fostered a “lean startup” culture emphasizing continuous learning, innovation, and adaptability for business growth.

• Collaboratively developed growth strategies with the executive team, ensuring alignment with organizational goals.

• Established accountability by setting metrics and aligning compensation and promotions with performance outcomes.

• Monitored and adjusted the revenue pipeline and leads to maintain sustainable growth and profitability.

• Utilized customer research to provide strategic leadership for brand architecture and market positioning.

• Columbia Business School

Executive Education

2019 – 2020

• Utah Valley University Aviation

2001 – 2002

• Idaho State University

Architecture, Aviation

1998 – 1999

• Federal Aviation Administration

Private Pilot

• Mountainland Technical College

Employment Law

• The Salt Lake Tribune Utah's Top

Leaders

Nov 2021

• Honorees are part of the Utah Best

Places to Work: Top Workplaces

sltrib.com

Global Forum for Education &

Learning Excellence in Education

Jul 2021

• Unveiling groundbreaking

innovations to improve the means

of education transmittal.

• Achieve Today Employee of the

Year

Jan 2014

• epmg Presidents Club

Jan 2008

• epmg Top 2% of sales production

in the company Team Leader of

the Year

Jan 2007

EDUCATION

CERTIFICATION & LICENSES

HONORS & AWARDS

Key Accomplishments

® Increased gross margin by over 10% and net profit by 4% in six months.

® Reduced lead costs by 7% within the first six months through focused revenue strategies.

Chief Marketing Officer Mar 2016 – Mar 2018

• Oversaw the sales and marketing departments, ensuring alignment with company goals and objectives.

• Conducted sales training sessions, kickoff meetings, and sales management training to develop new sales leaders and enhance the skills of sales consultants.

• Developed and implemented marketing offers, lead pages, and applications to drive leads and interest in the company.

• Worked with programmers/content creators from the Philippines and India, and managed outsourced appointment setting groups.

• Coordinated public relations, media, creative, promotions, and advertising efforts, and oversaw legal and finance aspects related to marketing projects.

• Directed app development and design, and participate in strategic planning, branding, market research, and customer service.

Key Accomplishments

® Led multi-million dollar projects, including the conceptualization, direction, and management of platforms like iAchieveToday, focusing on UX, content, and sales strategies.

® Developed new marketing concepts and strategies that had not been explored in the company's 15-year history.

® Increased the company's annual revenue by over half a million dollars and become the core driver of the business.

EVP of Sales and Marketing Nov 2014 – Mar 2016

• Designed cost-effective, value-added products and programs to ensure economies of scale and operational efficiency.

• Implemented strategies to maintain quality standards and ensure a solid return on investment (ROI).

• Managed day-to-day sales and marketing operations with full profit and loss (P&L) responsibility.

• Provided leadership across all functions to meet key performance indicators and business interests.

Key Accomplishments

® Increased sales by 30% through B2C and B2B channels, contributing $1 million to annual revenue.

® Boosted brand awareness by 40% globally, leading to a 15% increase in customer acquisition and retention.

VP of Digital Strategy Apr 2014 – Nov 2014

• Led team in building Achieve Today's brand across student and B2B audiences through digital strategies.

• Created and managed content for social and digital platforms, including inventive social media campaigns.

• Developed mobile apps, training sites, and lead campaigns, managing all digital and social aspects.

• Collaborated across departments to manage social media presence, sales operations, and audience growth.

Key Accomplishments

® Increased engagement by 40% through innovative campaigns for a new scholarship marketing program.

® Drove a 50% growth in corporate media channels globally through strategic digital campaign management.

ADDITIONAL EXPERIENCE

Partner Jetstream Investments, LC. Founder 2005 – 2011 Energy Professional Marketing Group Account Executive 2001 – 2002 P. M. G. Account Development Manager June – Dec 2011

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