Business Development Sales Manager

John Cantrell

************@*******.*** • 770-***-****

http://www.linkedin.com/in/johncantrell • Acworth, GA Regional Sales Manager

Seasoned self-directed executive with a proven track record of exceeding revenue targets, enhancing business processes, innovative product development, and driving profitability through comprehensive strategic planning, operational excellence, team leadership, technology utilization, and comprehensive goal execution. Adept at complete business development and sales cycles, including Channel- Partnership Management, Inventory and Logistics Process Controls, Financial Analysis, SalesTeam Management, and Contract Proposal-Negotiation to SLA. Hands-on experience in establishing and implementing effective sales strategies, guiding high-performance sales teams, and driving revenue development across diverse channels and verticals. Areas of Expertise

● Sales Plan

Strategies-Forecasting

● Team Leadership/Coaching

● Business Management

Services-F&A

● Product Management &

Asset management

● PEO/HCM/Solution Sales

● Strategic

Partnerships-Channel

● Contract Proposals &

Negotiations SLAs

● Auto/Retail-Aftermarket

Operations Management

● P&Ls-Financial

Review-M&A-Audit

● Multi-Unit Oversight

● Consultative Value Based

Sales B2B B2C

● SaaS Integrated/Cloud

Applications/IT/API/EDI

Career Experience

Heartland-Global Payments, Atlanta, GA 2022 – Present Senior Product Advisor-Referral Partner

Strategize and execute lead generation and marketing initiatives to develop a consistent pipeline of potential clients. Foster productive relationships with referral partners to generate regular client introductions and maximize business growth potential. Build and nurture referral partnerships to establish reliable sources of business growth opportunities through banks, brokers, CPAs, franchisors, etc. Develop and maintain strong relationships with clients, with emphasis on SMB businesses and owners.

● Improved workforce management-HCM and cloud technology (SaaS & Applications) for clients by identifying areas for back-office services enhancement and implementing effective solutions to increase revenue saving efficiencies and productivity.

● Successfully established a robust referral platform generating consistent revenue stream in a challenging, commission-only sales environment focused on HR, Payroll, Timekeeping, Merchant Services, POS, e-Commerce, Cost Engineering, and Reporting Applications. Barrett Business Services, INC, Atlanta GA 2021 – 2022 Market Development Manager

Provided clients and partners with critical business services and solutions. Contributed to the development and activation of integrated SaaS platforms. Offered our clients comprehensive Strategic Management Consulting, Payroll Administration, Human Resource Support, Risk & Safety, Workers Compensation Coverage and Compliance, Retirement Benefits (401K), and Staffing & Recruiting-RPM services. Coordinated customer lifecycle and executed project management responsibilities to ensure client satisfaction and success. Fostered referral relationships and strategic collaborations with a multitude of businesses, including Commercial Property and Casualty Brokers, Health Brokers, CPA groups, Banks, Chambers of Commerce, Franchisees, Franchisors, Consultants, and Attorneys.

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● Successfully developed and established BBSI's market and service presence in the state of Georgia, expanding the company's reach, influence, and impact in the region.

● Surpassed lead generation, pipeline, and Referral Partner agreement goals, demonstrating exceptional sales and marketing skills.

● Secured BBSI's first new clients in the state of Georgia through combination of referrals and direct sales, leveraging a strategic channel approach and effective communication skills.

● Developed and maintained a growing pipeline of potential clients through direct channel marketing, leveraging self-generated lead sources, community involvement, and word-of-mouth relationships to increase brand awareness and business opportunities.

Quatrro Business Support Services, Atlanta GA 2016 – 2020 Vice President of Business Development

Directed revenue growth strategies for North America within the Finance & Accounting and Business Services division, with major focus on increasing sales into SMB to Enterprise level targets. Renewed revenue streams and effectively expanded into new customer verticals resulting in increased revenue and business growth. Increased responsibilities to include Business Optimization, Data Analysis, National Account Relationship Management, Market Presence Development, Performance Analytics, and Business Management Consulting, offering enhanced value to customers and promoting business optimization.

● Successfully re-established trust and partnership status with Quatrro's two largest Fortune 500 partners, NAPA and Carquest, by engaging with executive-level leadership and owner-clients, conducting regular reviews of service quality, financial reporting accuracy, and timely tax planning and preparation.

● Secured the company's third major vertical in its history, generating $1M in revenues and developing new Childcare and Healthcare F&A verticals set to produce $1.5M in revenue growth, contributing significantly to the company's long-term financial success.

● Took charge of re-establishing the relationship with the largest multi-million-dollar vendor partner accounts and completed reinstatement of service within one year, resulting in a renewed preferred provider agreement and stronger trusted advisor reputation.

● Developed large client KPI and Business Intelligence reporting platforms for financial improvements at the corporate and field ownership levels, as well as providing banking reports for LTV, GP, Inventories, and OP. Pep Boys Automotive, Atlanta GA 2013 – 2016

Area Director

Supervised operations for ten Supercenter locations in Atlanta, Macon, and Greenville, SC, managing over 250 team members. Recognized as the most improved market in the company during the National Sales Meeting

(Atlanta). Increased positive year-over-year sales and profits across four lines of business, including service and tires, commercial parts, fleet services, and retail.

● Successfully increased store profits by $250K year-over-year in fiscal year 2014, reflecting ability to drive financial growth through strategic planning and execution along with aftermarket supply chain management.

● Generated first net sales increase in Atlanta in three years, demonstrating leadership skills in turning around a struggling market.

● Improved ancillary production and sales, including Sales per Work Order, Brakes, Alignments, and Maintenance Services, while reducing discounts from 10.5% to 7.5% year-over-year.

● Increased Fleet Service sales by 36% year-over-year with a work order increase of over 2500 tickets.

● Drove 15% year-over-year increase in Commercial Parts sales and a 75% year-over-year increase in Fleet Services.

● Implemented regimented training programs to reduce employee turnover by 50%.

● Implemented asset management controls reducing shrink/loss trends by 60%.

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Direct General Insurance, Georgia 2009 – 2012

District Sales Manager

Direct Insurance is the industry leader in property and casualty auto insurance sales in the southeast. Led 16 sales offices and 42 agents as direct reports. Cultivated all aspects of sales performance and execution consisting of policy generation, renewal completion, ancillary sales, and auto/life premium generators. Developed targeted marketing and networking plans expanding local territories. Inspired future profitability and growth by cultivating an “Ownership Mentality”. Proven success in forecasting, setting multi-million dollar budgets, procedural audits, underwriting, and operational excellence. Proficient with corporate level change management. Enterprise Rent A Car, Atlanta GA 2002 -2008

Area Manager

Owned total Revenue, P&L, Marketing, Operational, Performance Management, Logistics, and Employee Development responsibilities for multi-unit operations. Highly adept at recruiting, training, and developing employees at all levels for promotional opportunities. Embodied a “Work Hard-Play Hard” mentality. Yearly President’s Award winner on the Area Manager Matrix for the entire Group based upon income generation, customer service scores, profitability, remarketing efficiency, fleet services, marketing efforts, and business-B2B growth. Maintained highest sales team retention percentages as well as developed multiple team members for promotions into managerial opportunities.

Education

Bachelors in Mathematics

Minors: History/Education/Pre-Engineering

University of Virginia, College at Wise – Wise, VA Technical Skills

Microsoft Suite-Office/Dynamics/Azure/365

Salesforce CRM, Zoominfo

Google Mail/Docs/Sheets Platform

Property & Casualty-Underwriting

Zoom/Teams/Google Meet/GoToMeeting

Automotive Management Systems-POS

Automotive Parts/Service/Fleet

Supply Chain and Warehouse Management

SAAS (Cloud & Web) Technology & Applications Integrations(API & EDI) Power BI, SharePoint

Ease (Benefits)

Employee Navigator (Benefits)

GetHired (HR)

Payroll/HR/Timekeeping Technology-TimeNet

Bookkeeping/Tax Systems/QuickBooks/MAS/Zero/Netsuite Page 3 3

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