Latin America Sales Director

MATT RAMIREZ

Salem, Oregon 503-***-**** ****.*********@*****.***

Committed family man with a proud marriage and three wonderful daughters. I am a driven Sales Director with 16 years of progressive experience in the fitness industry.

I am now seeking a challenging opportunity to employ my skills and expertise within a dynamic and growth-oriented sales environment. Having extensively traveled throughout Latin America and the Caribbean since 2008, I bring invaluable insights into these markets. As the Latin America Sales Director at Core Health & Fitness, I have been dedicated to leveraging my strong communication skills to exceed objectives and foster fruitful relationships. Fluent in both English and Spanish, I effectively navigate diverse markets and excel in fast-paced, competitive environments driven by distributor and direct customer demands.

WORK EXPERIENCE

Latin America Sales Director

05/2011 to Present

Core Health & Fitness LLC

Vancouver, Washington

Responsible for developing sales growth and implementing sales strategies and developing business through distributors in Latin America.

Developed and implemented strategic sales plans to increase customer base and revenue in the region. Established and maintained relationships with key customers and distributors to identify new business opportunities.

Drive Latin America business aligned with Core Health & Fitness strategy goals and business plans and assigned target goals for each distributor

Drive and execute sales strategy and ensure Core is the proffered choice in the Latin America market. Developed and maintain current long-term relationships in all markets (Health Clubs, Gyms, Studios, Hospitality, etc) in Latin America.

Develop and execute sales and marketing plans and strategies to increase sales, market share, and maximize profitability within our sales network.

Participate in customer events and ensure customer needs are addressed in new products Provide information, experience and support in any nature that will assist in sales development. Expand the image, visibility, and reputation of the company in the Latin America market. Latin America Sales Director

01/2009 to 05/2011

Foundation Fitness LLC (Stages)

Portland, Oregon

Responsible for developing distributor channel in commercial sales in Latin America & Caribbean market Monitored and increasing sales year after year in every segment/sector of the region Ensure accurate sales planning and forecasting within the defined process Interface with different departments (marketing, operations, finance, logistics & service - all internal) functions to maximize customer satisfaction.

Participated in major fitness events in different countries to ensure customer needs were met and addressed in new products

Trained distributors sales team for better knowledge and understanding of our products Provided direction and leadership to the distributor sales team members Latin America Inside Sales Coordinator

01/2005 to 12/2008

Nauitilus, Inc.

Vancouver, Washington

Responsible for communicating with Latin America & Caribbean distributors & direct customers and supporting the regional Sales Director with order processing.

Responsible for shipping all Latin America & Caribbean orders to secure monthly revenue Order processing and generating commercial documents for custom purposes Supporting Regional Manager while out in the field (traveling) Work as team with all departments (service, marketing, operations and logistics) to ensure customers would get the proper and maximum service

SKILLS

1

Excellent verbal & written skills, excellent negotiation skills, ability to manage and maintain margin control, ability to 0 work with team members and colleagues to create a good environment, experience with different cultures from + different countries in Latin America, travel within Latin America & Caribbean to monitor sales productivity of - y distributor network, Experience in sales marketing events to penetrate brand awareness in the region, Bilingual e

(fluent in Spanish & English...learning Portuguese) ar s

EDUCATION

Chemeketa Community College

Other

General Studies

Salem, Oregon

01/2000 to 01/2003

Gervais High School

High school or equivalent

General Studies

Gervais, Oregon

01/1995 to 06/1999

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