Social Media Change Management

Andrew Allan McDermott

613-***-**** - ***********@*****.***

Professional Summary

Results-driven bilingual Communications Strategist with extensive experience in corporate communications, strategic messaging, change management, and digital engagement. Proven ability to craft compelling narratives, execute multi-channel communication plans, and drive stakeholder engagement across diverse industries. Adept at aligning messaging with organizational goals, leveraging data-driven insights, and managing communications for high-impact projects. Expertise includes executive communications, content strategy, social media management, and crisis communications.

Core Skills & Expertise

●Strategic Communications & Messaging

●Content Strategy & Digital Media

●Executive Communications & Speechwriting

●Crisis Communications & Media Relations

●Change Management (Prosci ADKAR methodology)

●Social Media Strategy & Audience Engagement

●Internal & External Stakeholder Communications

●Public Relations & Reputation Management

●Storytelling & Narrative Development

●Web, Podcast & Video Content Creation

Education

●Bachelor of Arts in Communications – University of Western Ontario

●Diploma in Intermediate French Language – L’École d'été de Trois–Pistoles

●Executive Management in Project & Change Management – Banff Centre, 2000

Professional Experience

Project 1

OnActuate

Senior Communications Manager (Contract) January 2024 – Present

●Develop and execute integrated communications strategies for Dayforce implementation projects, ensuring clear, consistent messaging across all channels.

●Craft executive speeches, thought leadership articles, and stakeholder reports to reinforce brand messaging and organizational goals.

●Design and manage multi-channel communications campaigns, including social media, internal newsletters, and digital content.

●Lead stakeholder engagement initiatives, ensuring alignment between project objectives and audience needs.

●Leverage change management principles (Prosci ADKAR) to develop targeted communication plans that facilitate smooth transitions.

Project 2

CDK Global

Strategic Change & Communications Advisor (Contract) January 2023 – January 2024

●Led corporate communications and content strategy for the ConnectCDK CRM rollout, supporting internal and external stakeholders.

●Created and executed communications plans, leveraging digital channels, press releases, and multimedia content to enhance adoption.

●Developed executive-level messaging, stakeholder engagement plans, and training content for global dealership networks.

●Produced internal and external messaging frameworks, ensuring clarity and consistency in all communications.

●Managed digital and social media campaigns, enhancing visibility and audience engagement.

Project 3

ThinkBestPractice

Communications & Change Manager (Contract) January 2022 – January 2023

●Designed and implemented strategic communication plans for UKG platform integrations, improving user adoption and stakeholder buy-in.

●Created training materials, executive presentations, and technical content for diverse audiences.

●Leveraged social media, podcasts, and webinars to amplify messaging and drive engagement.

●Developed change management strategies using the Prosci ADKAR model, ensuring seamless system transitions.

Project 4

Canada Border Services Agency (CBSA)

Senior Communications Manager (Part-Time Contract) August 2021 – January 2022

●Developed and executed internal and external communication strategies to promote policy changes and adoption of alternatives to detention.

●Led stakeholder engagement, managing content strategy for website updates, social media campaigns, and executive briefings.

●Created compelling storytelling narratives to support policy shifts, utilizing a mix of video content, infographics, and digital reports.

Project 5

Ceridian Canada

Strategic Communications & Transition Manager (Contract) August 2021 – January 2022

●Led high-level communications strategy for integrating Dayforce within the Government of Canada’s HR/payroll infrastructure.

●Managed a team of communications specialists to drive stakeholder engagement and risk communication strategies.

●Crafted executive messaging and media content to support government-wide transformation efforts.

●Developed digital content, including blog posts, thought leadership articles, and social media updates.

Project 6

Shared Services Canada (SSC)

Communications & Project Change Manager August 2020 – July 2021

●Designed and executed an integrated communications and engagement strategy for the $35M Data Centre Revitalization project.

●Developed messaging frameworks, FAQs, and digital campaigns to support IT transformation efforts.

●Created content for stakeholder newsletters, social media platforms, and executive reports.

Project 7

Agriculture & Agri-Food Canada (AAFC)

Change Project Manager October 2019 – July 2020

●Developed a comprehensive communications strategy to inform stakeholders of cloud-based transformation initiatives.

●Created content for newsletters, press releases, and website updates to ensure transparent communication.

●Led engagement strategies through multimedia content, webinars, and stakeholder forums.

Project 8

Public Services & Procurement Canada (PSPC)

Project Transition & Implementation Manager January 2019 – October 2019

●Managed communications for the rollout of M365 Digital Workplace, ensuring seamless adoption by 17,000+ users.

●Produced high-impact internal communications materials, training modules, and intranet content.

Project 9

Shared Services Canada (SSC)

Strategic Communications Manager January 2014 – December 2018

●Led strategic messaging for the Email Transformation Initiative, impacting over 350,000 users.

●Managed vendor communications with Bell Canada, ensuring clear, timely messaging to government employees.

●Developed data-driven content strategies, optimizing audience engagement through digital channels.

Project 10

Health Canada

Communications Manager December 2012 – December 2013

●Spearheaded communications for the National Aboriginal Health Strategy, leveraging social media to drive engagement.

●Managed public relations campaigns, securing media coverage for key initiatives.

Project 11

Global Affairs Canada (CIDA)

Change Manager / Communications Specialist January 2006 – January 2009

●Developed and executed a communications strategy for Canada’s Aid Effectiveness program, engaging stakeholders globally.

●Managed public relations and crisis communications, responding to media inquiries and public discourse.

Project 12

Strategic Communications/Policy Advisor July 2004-January 2006

Office of the Minister of Labour

Tasks Performed:

●Provided strategic communications advice to Minister of Labour and Housing both in oral and written formats in explaining and proposing communications initiatives. Approved communication strategies were used to support the development of tools such as background documents, FAQs, news releases and other products.

●Provided public affairs advice, via briefings and presentations, to the Minister of Labour and Housing on how to best inform Canadians, the key stakeholders, on new measure being taken by the Canada Mortgage and Housing Corporation that will help first home buyers obtain new mortgages and buy homes.

Project 13

Senior Government Relations Manager October 1998 – June 2004

Telus Communications

Number of Employees: 6000

Project Value: 4B

Employees/Clients Impacted: 6,500

Tasks Performed:

●Led the outreach and stakeholder relations planning for Telus Communications.

●Managed advocacy efforts with federal politicians and regulatory decision-makers on the merger between Telus and BC Telecom

●Identified successful outcomes from the merger of BC Telecom and Telus, as well as the expansion of the company into Ontario, Quebec and the Atlantic provinces, aimed at improving organization and employee response to successfully manage organizational change.

●Responsible for working with C-Suite in developing, executing and updating stakeholder relations plans with key stakeholders including Canadian cultural groups in broadcasting and telecommunications, in order to identify partnerships for the distribution of television programming.

●Developed strategic communications, stakeholder engagement and government relations plan to support business units at TELUS and support marketing of bids and opportunities.

●Managed and developed with company clients’ speeches, speaking notes and presentations for Telus CEO and other senior executives. Collected and announced information regarding the merge and addressed concerns as to internal business changes and external clientele evolutions.

Project 14

Communications Advisor/ Senior Policy Advisor October 1993 – September 1998

Deputy Prime Minister of Canada, Minister of the Environment,

and the Minister of Canadian Heritage

Tasks Performed:

●Provided oral briefings and communications support materials relating to policy position statements / options with regard to cabinet agenda with senior departmental executives as well as to Assistant Clerk of the Privy Council (Social Union).

●Senior Policy Advisor for the Cabinet Committee on Social Development Chair (Hon. Sheila Copps), wrote communications briefing materials for proposed changes to the Canada Health and Social Transfer and for the Public Service Human Resourcing Council (under Treasury Board) for strategic audiences and stakeholders including cabinet Ministers, Public Service unions and external stakeholders such as the Public Service Alliance of Canada.

●Wrote the communications strategy related to industry–regulated programs including the Book Publishers Industry Development

●Principal Advisor in the amalgamation of the Cable Production Fund, Telefilm's Equity Broadcast Fund and a new $100 million annual public contribution to form the $200 million Canadian Television Fund.

Technical Skills

●Microsoft 365, SharePoint, Teams

●Adobe Creative Suite, Canva

●WordPress, HTML/CSS

●Google Analytics & SEO Optimization

●Social Media Analytics & Monitoring Tools

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