Director of Sales and Marketing
Resume:
LYNN JOHNSON
***************@*****.***
Los Angeles, CA
DIRECTOR OF SALES AND MARKETING
Director of Sales and Marketing National Key Account Manager Key Account Manager Market Development Manager Exceeded Sales Goals Relationship Management Brand Management Event Management Market Analysis Successful Market Programs Team Management Communications and Marketing Strong Interpersonal Skills
PROFESSIONAL EXPERIENCE
National Beach Volleyball Organization – Los Angeles, CA 2010 – Present
Director of Sales and Marketing
Beach Volleyball Organization
Orchestrating programs for Co-ed 2’s Leagues that resulted in a 27% increase in sales.
Expanding Leagues to encompass Co-ed 4’s resulting in greater community involvement with an additional increase of 101% in revenues.
Increasing NBVO tournament participation by 45%.
Implemented a top-to-bottom social media campaign.
Acquiring 5 new Sponsors leading to a revenue increase of 20%.
Improving processes for communications & events for 10 Team members.
Assisting in event coordination, logistics and marketing for Southern California tournaments including NBVO, National Volleyball League, World Series of Beach Volleyball, Corona Light Wide Open & Pier360.
Time/Warner Retail Sales & Marketing (Time Inc.) – Los Angeles, CA 2005 – 2010
Key Account Manager
Magazine Distribution Company
Increased magazine representation in Stater Bros. Markets by 112% and Bashas by 57% negotiating front-end checkout programs surpassing both Time Inc. and Client display goals.
Analyzed and recommended key changes to Raley’s new front-end checkout program thereby maximizing key magazine representation and successfully countering competitive threats.
Developed additional row of magazine checkout pockets for Bashas’ new front-end merchandiser program resulting in $276K increase in annual magazine sales.
Sold special feature floor display promotions into accounts for PEOPLE, People Style Watch, Sports Illustrated Swimsuit, Sunset and Food & Wine resulting in sales increases of 15-27%.
Maximized category management optimizing sales in retail accounts in California & Arizona.
Optimized multiple projects for 36 Time ownership brands and 400 client brands.
Warner Publisher Services (Time Inc.) – Los Angeles, CA 1997 – 2005
National Key Account Manager
Magazine Distribution Company
Sold all new products and promotions achieving over $14 million in retail sales.
Marketed over 400 client brands to large headquarter accounts.
Optimized sales in 45 retail accounts in So. California, Hawaii, Utah, Washington & Western Canada.
Marketing relations with key wholesalers in each market to ensure execution of all programs.
Bridged communication between corporate headquarters, field sales force and field wholesale force maximizing proper execution of authorizations.
Promotion of brands through large-scale marketing events such as Wine Spectator Grand Tour, Cigar Aficionados Big Smoke Seminar, USA Surfing and Playboy Jazz Festival.
EARLY CAREER SUMMARY
Warner Publisher Services – Director of Wholesale Sales – New York, NY
Warner Publisher Services – Retail Sales Manager – New York, NY
Warner Publisher Services – Southwest Division Manager – New York, NY
Warner Publisher Services – District Sales Manager – Calgary, AB
EDUCATION
University of Calgary – Calgary, AB
Bachelor of Commerce (Business Administration) – Major in Marketing
Award - Outstanding Contributions to the Faculty of Management
Award - Outstanding Contributions to the Commerce Undergraduate Society by an Executive
AWARDS, TRAININGS, SKILLS, PERSONAL
Lois C. Myrick Career Achievement Award Faculty of Management Awards Promoted Early Customer Creating Value (CCV) Training S.P.I.N. Sales Training Time Warner Inc. Managing People: Communication Skills Consumer Packaged Goods Relationship Management Merchandising Market Intelligence Key Account Management Event Execution Sponsorship Negotiation Social & Digital Media Strategies Public Relations Category Management Brand Ambassador ONEHOPE Wine Representative Accelerate360 Contractor Papercup Retail Services Contractor Speciality Marketing Contractor PRISM Contractor
Lynn Johnson
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