Digital Marketing Content Writer

GERRY CLARK COMMUNICATOR MUSIC EDUCATOR

630-***-**** *****.*****.****@*****.*** Schaumburg, IL 60173

linkedin.com/in/gerryclark1 online portfolio

PROFESSIONAL SUMMARY

Metrics-focused marketing-communications strategist with a successful track record of amplified engagement, boosted conversions, strengthened reputations & increased audiences. Skilled in developing compelling multi-channel media strategies, thought-leadership concepts, authentic-storytelling ideas & public-relations initiatives. Knowledgeable in current best practices for online content creation, graphic artistry, digital marketing, search engine optimization (SEO), social listening, data analysis & website design.

PROFESSIONAL EXPERIENCE

Digital Marcom Strategy Director Development Consulting Partners March 2021–January 2024

Oversees communications for SaaS organization specializing in the Salesforce ecosystem

METRICS

Elevated LinkedIn follower base by 900% during initial 12-month period (150% during subsequent

12-month period), leading to consistently increased click-through rates & shares

Expanded Twitter presence to improve impressions/engagements & attract top followers with 100K+ reach

Introduced adoption of the Hootsuite social-media-management platform; improved analytics by 50%

INITIATIVES

Codesigned multi-puzzle-piece/hexagon logo concept with company founder/CEO

Coined Experience the DevCon DifferenceSM company slogan Designed DevCon DogSM mascot

Oversaw website overhaul/redesign

Developed promotional messaging strategy across social-media channels, SMS & Google Ads

Creates company slogans, messaging & graphic art Governs brand-identity uniformity in art & messaging

Content Writer & SoMe Specialist National Van Lines March 2018–February 2021

Developed communication strategies, social-media outreach & reputation advancement

METRICS

Realized 460% increase in Twitter impressions during 15-month period

Elevated Facebook engagement rates by 40% during 24-month period

Increased press-release scheduling frequency (225% jump during 12-month period) & boosted

media-hit traction by introducing direct-contact campaigns

RECOGNITION

Created company’s first initiative to identify opportunities to promote executives for

gender-diversity recognition, community service & other noteworthy industry achievement

Achieved top-tier media hits for CEO: Crain’s Chicago Business award & Daily Herald profile

THE CLEVER QUOTIENT

Anthropomorphized company identity into the Nathaniel Van Linus/Moving Man secret persona/superhero

Reinvented corporate online identity by combining how-to content, reputation-building customer reviews,

cause marketing, fun facts, humor & company history

PR/Marcom Consultant Write-On! Comm August 2013–March 2018

Established consulting company to serve entrepreneurs, small businesses & major corporations

SELECTED CLIENTS (Food, Furniture, Fashion, Transportation, Packaging & More)

Star Auto Authority Edelman Baxton Studio Furniture Outlet Motor Age.com NAPA Auto Parts Unifoil Packaging World Sé Mō Hair Salon U.S. Dairy Export Council Triangle Package Machinery Co.

HIGH-IMPACT CAMPAIGNS

Bark Busters Chicago-area Naughtiest Dog Challenge

Achieved major-metro-market TV impressions via live client-&-canine coverage on CBS Chicago Channel 2

TV segment, “Give Us Something 2 Talk About”

Realized page-one feature placement in the Daily Herald, a 155K-circulation Chicago-area newspaper

Market Day Gourmet Kansas City-market Father’s Day promotion

Secured major-metro-market TV cooking-segment placements featuring client spokeswoman:

NBC affiliate KSHB’s “Kansas City Live”

Fox affiliate WDAF’s “The Noon Show”

Senior Marcom Strategist Signature HomeStyles April 2011–July 2013

Developed & executed marcom, PR & advertising for direct-selling company empowering

U.S. & Canadian women via entrepreneurship

Conceived SEO-focused & thought-leadership-based social-media plan that increased membership 35%

Boosted Facebook engagement 75% during 6-month period

Advanced branding consistency by introducing IMC platform for 600+ projects annually

Diligently advocated for adoption of metrics-based benchmarks to gauge advertising effectiveness

Music Instructor Group & Individual/In-person & Virtual 2000–present

Founder of Travelin’ Geetar in-home guitar lessons, specializing in lessons customized to meet each individual’s goals & developmental stage. Students are encouraged to realize music’s emotional & intuitive nature in addition to receiving traditional instruction.

Group/private guitar & electric bass instructor at Music & Arts retail chain, a Guitar Center division covering a 20-state area with 100 retail stores nationwide. Developed customized lesson plans for children, teens & adults, including students challenged with ADD, ADHD, autism, Asperger’s Syndrome & sensory-processing disorder.

AWARDS

Business Marketing Association: Pro-Comm Award—Single Event, Best of Division

Publicity Club of Chicago: Silver Trumpet Award—Marketing

Illinois Press Association: Local Editorial, Div. C, 3rd Place

SOCIAL MEDIA MASTERY

Facebook X/Twitter Instagram HootSuite LinkedIn

COMMUNITY COMMITMENT

ESL & remedial English tutor, Literacy DuPage

Pro bono PR representative, National Reye’s Syndrome Foundation

Meal packer, Feed My Starving Children

EDUCATION

Elmhurst University, B.A., English

Sigma Tau Delta (International English Honor Society) member

EU Jazz Band guitarist WRSE-FM (school radio station) disc jockey school newspaper music columnist

Five years formal Spanish training

Contact this candidate