Product Marketing Manager

KELLY BEGENY

Senior Product Marketing Professional

Results-driven Product Marketing Manager with 10+ years of experience driving revenue growth and product adoption through strategic marketing initiatives. Proven track record of successful product launches, campaign management, and team leadership. Notable achievement includes driving 150% increase in Office 365 app adoption through Microsoft Cloud CSP Tier 1 program. Extensive experience writing blogs, whitepapers, technical data sheets, and contend for web pages. PROFESSIONAL EXPERIENCE

SHI International Somerset, NJ 2023 - Present Senior Product Marketing Manager, Cybersecurity Solutions

• Led go-to-market strategies resulting in significant market share growth

• Managed cross-functional teams for successful cybersecurity solution launches

• Developed integrated marketing campaigns across digital, social, and content channels

• Created comprehensive sales enablement materials driving product adoption

• Conducted market research to optimize product positioning and messaging

• Implemented data-driven SEO/SEM initiatives improving lead generation GuidePoint Security Herndon, VA May 2022 – May 2023 Product Marketing Manager

• Spearheaded content marketing strategy across nine key regions

• Launched new product lines collaborating with technical teams and regional sales

• Managed Brandfolder platform and created diverse marketing collateral

• Developed and conducted sales training programs for product launches Suzy Inc. New York City, NY February 2021 – February 2022 Senior Marketing Manager

• Led expansion revenue team's product marketing initiatives

• Developed comprehensive marketing programs including webinars, PR campaigns, and trade shows

• Implemented HighSpot sales enablement program

• Created strategic content driving new revenue streams KnowBe4 Clearwater, FL January 2019 – February 2020 Channel Account Manager

• Consistently exceeded monthly revenue quotas

• Developed and expanded strategic reseller partnerships

• Created partner marketing strategies increasing brand value DSM Technology Consultants Lakeland, FL March 2017 - December 2018 Director, Product Marketing

• Led marketing strategy for Miruma Cloud launch

• Managed product lifecycle for DRaaS, IaaS, and VPC offerings

• Implemented Hubspot platform for lead generation and campaign management

• Created partner enablement program including weekly calls and monthly webinars VOLOGY Clearwater, FL January 2014 – March 2017 Product Marketing Manager – Cloud Security Practice

• Managed product marketing for key technology partners including Microsoft, VMware, Dell/EMC

• Grew Microsoft CSP Tier 1 business from $500K to $1.5M in one year

• Developed and launched "Compass" internal sales enablement platform

• Created ABM campaigns and enablement programs for sales team EDUCATION

St. Petersburg College Clearwater, FL Bachelor of Applied Science in Management and Organizational Leadership (2023)

Full Sail University Winter Park, FL Associate in Science, Film and Video Production CERTIFICATIONS

- Hubspot Inbound (2018, 2021)

- Dell/EMC Sales & SE Certifications

- Barracuda Web Application Firewall Certified Product Specialist

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