Social Media Project Management
Resume:
GAURANG LALL
North York, Ontario
***********@*****.***
linkedin.com/in/gaurang-lall-6a8a3b1b9
PROFILE
A marketing, finance and design
professional with high problem
solving, project management and
leadership skills. Proficient with
communication, marketing,
administrative and design roles.
SUMMARY OF SKILLS
Technical - MS Office and Power -
Powerpoint, Teams, Wordpress, Outlook,
Excel, Automate, Sway; Adobe Creative
Suite - After Effects, Premiere Pro,
Illustrator, Photoshop, Acrobat; Canva;
FL Studio; SEMRush; HootSuite; Google
Analytics; Meta Business.
EDUCATION
Graduate Certificate, International
Business Management, Sheridan College,
Mississauga
January 2024 - December 2024
Overall 3.7 GPA (Honours)
Bachelors, Ramanujan College, Delhi
University,, Delhi, India
January 2019 - December 2022
Majored in Accountancy and
Economic
CERTIFICATION
Project Management
Foundations (PMI)(NASBA)
Project Management
Foundations: Requirements
Project Management
Foundations: Ethics
PROFESSIONAL EXPERIENCE
Designer - Business Services, Ontario Public Service - Treasury Board Secretariat, Toronto, Canada
September 2024 - December 2024
Spearheaded the marketing and branding of the
Ontario Public Service's 2024 Project Excellence
Awards.
Redesigned, modernized the internal IT Source
newsletter - The Insider resulting in a 102%
engagement.
Produced a video for an employee’s B4UW charity trip, featured in the United Way fundraiser with MINES,
Northern Development, and Indigenous Affairs,
receiving exceptional feedback.
Enhanced the WO Resource Tracker by integrating
advanced automation features, improving
responsiveness and streamlining request handling.
Conducted call tree exercise, updating over 500
employees data to enhance employee safety and
preparedness.
Won the 2024 CAC Talent Kickoff for developing a business case on transitioning from project to product management with a 30% increase in user satisfaction. Creative Consultant, Kantar, North America
January 2024 - Present
Managed production of all international research and creative material for stakeholder review.
Utilized Adobe Creative Suite and Unreal Engine to design stunning videos.
Demonstrated commitment to delivering top-tier
visual content using advanced motion design
techniques.
Recognized as one of the organization’s top
contributors, with achievements being circulated to executive leadership, including Deepender Rana (Exec MD) and Dave Phillips (Exec Client Director).
Acknowledged in the 2024 leadership call as a hero and role model within the organization.
Business Consultant, Omax Magnesium Skin Care, Toronto May 2024 - August 2024
Researched USA in regions to determine the market for magnesium-based beauty products.
Integrated Accessibility
Standards Regulations Training
(AODA)
Online Marketing & Google
Analytics - CPD Certified.
International Business
Professional (2025)
Human Rights 101 - Ontario
Public Service
PORTFOLIO
https://lallga.myportfolio.com/
ADDITIONAL INFORMATION
Languages spoken
English - Fluent
Hindi - Fluent
Conducted feasibility research based on finance, demographics and ease of business to increase
projected growth by 16%
Designed a 12 month product road map for the launch of Omax in New York.
Researched consumer demographic to determine the best promotion strategies in New York using data from 2021-24
Redesigned, rebranded the Omax product lineup using branding and marketing principles using photoshop, illustrator, canva and unreal engine
Revamped all the promotional material as per the redesigned brand identity for Omax to enhance
marketing effectiveness leading to a 24% increase in impressions.
Marketing Consultant and Coordinator, Fotografia Boutique, Oakville, Canada
January 2024 - April 2024
Designed marketing and advertising strategies for a 15% rise in market penetration.
Led the design and production for all videos resulting in an increase in impressions by 250% .
Organized & tested technical equipment, lights,
rendered IT assistance. Ensured precise timing with a team of 3 creatives.
Spearheaded over 30 videos and image content for advertising.
Designed and implemented the website using Wix to increase growth by 12%
Senior Editor/Content Creator, Spinny (INDIA), Gurugram, India
October 2022 - January 2024
Crafted over 100 videos social media presence,
advertising and campaigns.
Spearheaded 12 creatives pan India coordinating
strategic regional social media content.
Organized 2 shoots for Forbes Magazine featuring Mr. Niraj Singh, the CEO of Spinny.
Led 2 photography team, 3 makeup artists, 2 stylists and 7 staff for a Forbes Shoot
Spearheaded edits for the 2023 World Cup impacting the brand's presence by 62%.
Produced 4 trailers and content for PR, events,
launches, promotions, and activation for the campaign in collaboration with Sachin Tendulkar, Yuvraj Singh and Anil Kumble.
Crafted the sequence for all 3 edits to convey the campaign's message effectively.
Oversaw production and editing of "One Last Drive" campaign securing engagement from audience of
89.9K
Created over 12 AVs and 3 storyboards for the
production and shoot of all the brand films.
Coordinated events ranging from 500 to 12,000 people for campaigns and sponsored events.
Led marketing consultations to develop impactful strategies using google analytics.
Spearheaded a $20 million marketing campaign with Tiger Baby Productions featuring cricket legends Sachin Tendulkar, Yuvraj Singh, and Anil Kumble.
Executed an 85.4% boost in visits and a 51.4%
expansion in new followers in 3 months
Increased YouTube view by over 13.1 million increasing pan India impressions.
Received google score of 89% maximizing search ability and tactfulness of campaign.
Photographer, First Cut - Filmmaking Society, Delhi, India January 2019 - December 2022
Slashed the competition and bagged first in an on-the- spot photography contest.
Conceptualized and shot multiple films for
representation at the national level.
Spearheaded art direction and cinematography.
Worked as Associate Director 1.
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