Los Angeles Scrum Master

Elizabeth Jimenez

*********.*.*******@*****.*** 650-***-****

Professional Summary

● A highly creative, technical and goal-oriented bilingual professional with solid digital, social,web, tech art, and video production, project and campaign management with brand marketing skills focused on product launches and retention during post launch.

● Highly organized with the ability to manage multiple projects, meet deadlines and deliver on budget.

● A strong work ethic combined with a commitment to excellence in all projects undertaken.

● A team player, working effectively across multiple cross functional teams, clients/stakeholders and partners to accomplish objectives.

Education:

● BA - Communication Studies

University of California, Los Angeles

Technical Skills:

● MS Office, Project, Visio, HTML, Java Script, Salesforce, Tablea, Google analytics, CSS, XML API, Maya, Cinema 4D, After Effects, Flame, Nuke, Content Manager WordPress, AEM, Agile, Scrum Master, Google Analytics, DART, JIRA, Adobe Illustrator, Photoshop, JIRA, Asana, Trello, AirTable, Smartsheet, MIRO, ShotGrid for CGI, Frame IO, Monday, Basecamp, Wrike, ClickUp Functional Expertise:

● Integrated Production, Gaming and Mobile

● Video Production 2D, 3D and Animation/Motion

● CG Stills and Beauty Shots

● Content Development

● Web Production

● Advertising Paid Media

● Social Media

● Events and Exhibits

● CRM

● Mobile

● Gaming

● SEO and Copywriting

● Account Management

● Photo, Stills and Print Production

● Email Marketing

● Campaign Management

● Go-To-Market Product Launches

Professional Experience:

Pinterest - Los Angeles, CA

Global Advertising Program Manager 12/2023 - present

● Drove strategy, technical support, and communication for global sales regions.

● Implemented dynamic messaging and opportunities for sellers within Salesforce for weekly scaling and optimization.

● Led project communication with resources, vendors, and clients/stakeholders.

● Assess creative to provide optimization for better performance metrics. Electronic Arts - Los Angeles, CA

Marketing Integrated Producer/Tech Art Project Manager 07/2022 - 06/2023

● Led creative efforts and produced Brand Design System, Key Art, Motion graphics and Video trailer/assets for 360 tactical programs for product launches to include web, social, paid media and partner deliverables and campaign optimization assessment. 1

Elizabeth Jimenez

*********.*.*******@*****.*** 650-***-****

● Led discovery meetings with clients to develop unique value proposition strategy and ideas for exclusive 1st party placement.

● Develop 3D, CGI and Cinematics scope of work, level effort, resourcing plan and budget for reveal, launch and post launch campaigns.

● Present go to market plans to clients for cross functional teams that focus on Organic Social, Paid Media, OOH, Events, Broadcast + OTT and Publisher assets.

● Work with Business Affairs, Legal and Licensing teams for contractual needs.

● Develop Influencer game guidelines and game levels available for early reveal game play capture plans/events.

● Schedule continuous walkthroughs of the game in development to help identify key selling points for marketing partnerships and work with developers to ensure game readiness for these.

● Led weekly syncs with developers to test the game and ensure level and asset readiness deadlines are on track for publishing roadmap plans.

● Work with Brand, Strategy and Studio on pricing models, promotions and press events to include sell sheets and beauty shots that will help sell the game.

● Kick-Off respective CFX teams associated with the plans to capture specs, deliverables, and produce work back schedules with dependency lines connected to master schedule.

● Ensure Creative Briefs are in-line with Global Marketing objectives.

● Lead Stakeholder, Legal, and Reviews and ensure alignment + next steps are properly captured and routed accordingly.

● Kick Off International CFX Teams to evaluate market needs, adhere to culture sensitivity concerns and manage localization plans for each territory required.

● Align on Stakeholder review schedule and roles + responsibilities for each asset phase of production to ensure schedule is kept on track.

● Raise risks and offer solutions to mitigate by consulting with relevant team leads.

● Manage multiple projects and scale up production as needed by determining level of effort.

● Monthly optimization planning to update creative based on learnings. Create AB testing plan with media and analytics team.

● Manage multi-million dollar budgets for various game titles.

● Develop SOW, RFP and Kick Off Briefs for internal and external vendors. Coordinate with the Creative team and leadership the approval of cinematic narrative story lines for each master asset.

● Ensure each project is resourced properly and on budget. Mitigate stakeholder and leadership reviews that are not aligning and find a way to make things work and always have solutions to bring things back on track.

● Communicate properly to different teams and adapt to each work stream. Bring to light issues with workflow solutions for a more efficient process.

Hewlett-Packard MediaMonks Agency - Los Angeles, CA Video, Digital and Social Creative Producer Marketing Project Manager 04/2021 - 04/2022

● Lead Account Manager and Producer working on HP Product Launch campaign assets that include 2D, 3D, Animation, Motion Graphic Tool Kits, and Live Shoots / Broadcast).

● Produced organic social and paid media banners, social copy, emails and landing pages for each campaign.

● Successfully implemented scale up asset plan, 3D file support and understanding to bridge gap between client and agency by finding efficiencies for 3D production based on clients work streams by adopting improvement plan.

● Worked directly with clients to manage budget, SOW and timelines.

● Guided the creative team through the request into briefing, content strategy, visual targets, and produced a level of effort plan based on budget.

● Led internal and international creative teams for creative development kick offs’ + led CFX communication and priority setting.

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Elizabeth Jimenez

*********.*.*******@*****.*** 650-***-****

● Collaborated in Go to Market plan development and vetted out any risks that needed assessment / mitigation.

Known Studios - Los Angeles, CA

Video, Digital and Social Producer Creative Project Manager Entertainment 10/2020 - 04/2021

● Successfully led client relations and internal teams on digital, social and video creative design and production for TBS, Warner and Univision entertainment Product launch of PrendeTV aka VIX streaming service app).

● Produce marketing supported assets for third party partners and platforms such as Apple, Google, Apple TV, Amazon, Roku and Netflix.

● Create scope of work, maintain budget and resource tracking.

● Kick off teams and run CFX meetings internally and with clients. Activision Blizzard Call of Duty - Cold War Game Development Studio - Los Angeles, CA Creative, Design and Tech Art Project Manager 12/2019 - 10/2020

● Successfully led Product Launch and brought to life in game character models + 3 seasons worth of content.

● Aligned with Studio development leads on in-game character model mechanics, animation, 3D facial capture, mocap shoots and VFX.

● Established and elevated relationships with internal CFX Teams, and collaborated across multiple disciplines, from facilitating creative meetings for concepts to coordinating final release details with our localization and marketing teams around the world.

● Set sprint planning priorities with the development team and managed resourcing across international and internal teams.

● Built out a roadmap to support creative and influencer campaigns that surprise and delight our players.

● Produced in-game assets, marketing support materials, digital ad units and partner incentive assets, cinematics, audio / visual / motion graphics within scope and budget.

● Developed project roadmaps, sprint + milestone planning.

● Leveraged agile and waterfall methodologies to define product design and tech art.

● Maintained project status including scheduling, resource projections / planning and documentation.

● Anticipated and removed project roadblocks while identifying process iteration improvement.

● Led stakeholder reviews, partner meetings, team daily / weekly syncs, milestone reviews, internal weekly status communication.

● Key stakeholder in driving effective communication with leadership, internal organization, and managed third party vendors.

● Produced relevant revenue-building content to meet projected sales and objectives.

● Projected and planned production for concept artists, modelers, tech art, animation, cinematics and QA to deliver over 300 assets (Launch + Season 1 + 2 + 3).

● Supported Creative Director with casting selects + scheduling reads, and shoot prep. Apple - Sunnyvale, CA

Global Marketing Content Producer / Creative Project Manager - Contractor 03/2019 - 09/2019

● Led the definition and documentation of content plans across various apple.com launches and platforms in coordination with multiple interactive and cross functional stakeholders.

● This includes product launch, seasonal, and sustaining work across web, email, AOS, retail, media and other platforms.

● Own the creation of a detailed content matrix that synthesizes the project’s content needs into a coherent plan.

● Coordinate with creative and business teams to understand and document the full breath of global content needs, across multiple projects.

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Elizabeth Jimenez

*********.*.*******@*****.*** 650-***-****

● Partner with localization teams to solidify and refine the project’s content needs, and ensure that content is ready to be deployed globally.

● Coordinates all content types including headlines, subheads, copy blocks, screens, imagery, 3rd party content, lifestyle, graphics etc.

● Works closely with our Geo content production managers to vet alternative content for go to market international plans.

● Led kick-offs and communication with cross functional internal teams, such as Brand, Strategy, Creative, Media, Social, International, Publishing, and Localization teams.

● Projected content planning and scoped out work for go-to-market plans global use. Electronic Arts - Redwood Shores, CA

Video and Design Creative Producer Project Manager 12/2015 - 03/2019

● Developed project projections, resourcing/budget plans, schedules, briefs and led weekly planning meetings with Media, Social, Creative, Designers, Copywriters, Editors, Tech Art Rigging, Audio Visual and Production Dev teams for product launches and maintaining campaigns during post launch.

● Managed the delivery of media campaigns and compliance assets for Apple Store and Google Play Store.

● Produced and managed 360 campaigns + optimized based on performance for Star Wars Galaxy of Heroes, Madden, FIFA, NBA and The Sims Mobile.

● Working with localization to review and approve media deliverables for over 20 International markets.

● Partnered with media planners and creative to scope out asset needs.

● Responsible for maintaining a $5M budget and resourcing projection needs.

● Led communication with stakeholders, cross functional teams, 3rd party partners and vendors.

● Worked on multiple projects at one and coordinated with 5-7 studio game studio leads to capture game play feature moments based on marketing KSP’s. Samsung Saban Entertainment Lucky Brand - Los Angeles, CA Senior Creative Project Manager Digital Producer 2014 - 2015

● Responsibilities have included responsive design website production, advertising rich and standard media banners, mobile/app development, social media and mobile advertising and video production for Power Rangers.

● Created a mobile app for Samsung’s Holiday Helper Program that rewarded Samsung Owners during their holiday shopping experience and led to a 62% redemption rate.

● Managed Creative Services Production for Lucky Brand. 360 campaigns. This included Photoshoot logistics planning and scheduling.

● Worked from discovery phases to defining scope of work, budgeting, production and resource scheduling, developed content matrix and UI schematic.

● Managed 360 campaigns to include Print, TV/Video, Seasonal Catalogs / Print, Digital Media / Social, Video / Experiential.

● Collaborated with offline teams to ensure creative ideas are fully integrated into all campaign elements.

Disney Parks & Resorts - Anaheim, CA

Senior Project Manager - Contractor 2013 – 2014

● Led development team using Agile/Scrum Methodology during the production process, held daily scrum calls and sprints.

● Communicated directly with clients during client reviews and provided weekly project updates.

● Gather technical requirements, developed user test cases, launch plans and managed QA/UAT processes.

Lexus - Los Angeles, CA

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Elizabeth Jimenez

*********.*.*******@*****.*** 650-***-****

Mobile Content Producer / Project Manager - Contractor 2012 – 2013

● Produced e-learning mobile applications to support Lexus and Toyota vehicle launches used for dealer associate training (iOS and Android compatible).

● Managed client budget, strategic recommendation, creative concepting, and production.

● Kept all meeting notes and ensured client sign off on all phases of projects. Innocean - Huntington Beach, CA

Senior Account Executive Project Manager 2011 – 2012

● Managed digital initiatives for Hyundai to include video, social/digital media and website production efforts.

● Produced strategic recommendations, scope of work/production schedules and managed client budgets.

● Led the creative team through the full project cycle and ensured the team stayed on target to meet client goals within budget.

● Led the launch of the all-new Hyundai Azera experience site, online media and social efforts both internally and with outside vendors.

● Launched YouTube branded channel and mobile platform to provide richer content to consumers.

● Led the digital effort for Super Bowl and Academy Award sponsorships, which had online media, social and offline support.

Saatchi & Saatchi - Torrance, CA

Interactive Producer Project Manager 2007 - 2011

● Produced interactive digital and video support for national, regional and retail campaigns for Toyota.

● Worked with strategy, account and creative teams to develop concepts for 360 campaigns.

● Responsible for determining site structure, creative brief, establishing guidelines for web site build and maintaining budget to stay within project scope for Toyota’s buyoatoyota.com website.

● Managed publisher and vendor relationships to ensure deliverables were in line and on schedule.

● Experienced producer in building dynamic xml units for Toyota’s national sales events with rich media vendors.

● Launched Toyota’s first Social Media tie-in to Toyotathon Sales Event, “Share-A-Thon”. Redemption percentage reached 49%.

● Led the re-launch of buyatoyota.com mobile site m.buyatoyota.com

● Producer for Toyota Stories Sales Event multi-part digital webisodes series that lived on Toyota’s YouTube Brand Channel.

● Responsible for daily site updates and functional feature updates to buyatoyota.com. American Honda Motor Company

Interactive Project Manager/Producer 2005 - 2007

Telemundo Television Network

Interactive Sales and Marketing Producer 2004 - 2005 Univision Television Network

Integrated Producer and Advertising Sponsorship Manager 1999 - 2004 Disney Online

Associate Producer/Advertising Manager 1998 – 1999 5

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