Transformational Consulting Executive in multiple industries

Shelley Hayes, MBA, BSN, SSGB, EECC, RNc *

Shelley P. Hayes, MBA, BSN, SSGB, EECC, RNc

Nashville, Tennessee 615-***-**** **************@*****.*** https://www.linkedin.com/in/ShelleyPHayes Shelley is an accomplished executive with a diverse background in clinical and business leadership, holding an MBA and BSN. She has a proven track record in operational management, strategic growth, and performance improvement. Her career highlights include serving as CEO and Principal Consultant at Bella Feroce Enterprises, LLC, where she led complex programs and project, including mergers and acquisitions. At North Highland, she provided high-level consulting for product strategy and operational solutions, contributing to significant account growth. Shelley has extensive experience in healthcare, notably with HCA Healthcare as Senior Director and Assistant Administrator/VP Operations, where she achieved clinical and financial improvements across various facilities. Her skill set includes OPS leadership, performance improvement, program management, mergers & acquisitions, IT implementations, negotiations, vendor management, workflow optimization, and change management. She is a certified Lean Six Sigma Green Belt and Extreme Execution Coach, demonstrating her commitment to delivering exceptional results through strategic leadership and operational expertise. EXPERIENCE:

HCA Healthcare/Parallon – Nashville, TN September 2024 – Present Senior Project Manager - focused on Data Science and AI for Care Transformation and Innovation:

Directed diverse international teams in complex, matrixed environments.

Functioned as an operation, clinical and process improvement subject matter expert across multiple service lines.

Led complex large impact projects for the Data Science and AI team, including Early Stage Discharge Planning for patients, and ED arrivals, ED Holds (Med/Surg & ICU), Inpatient admissions, and Labor & Delivery forecasting for staffing predictions.

Specialized in program and project management, leading initiatives that surpass operational goals. Bella Feroce Enterprises, LLC – Remote September 2006 – Present CEO and Principal - focused on high-impact consulting and program management across various industries:

Managed a complete multi-facility, multi-state IT system, merger and acquisitions program from inception to finish, encompassing more than 600 individual line item project plans per focus area.

Expertise in operations review and leadership, driving strategic enhancements and organizational performance.

Skilled in clinical unit design and healthcare site construction, ensuring efficient, patient-centric facilities.

Proficient in program and project management, leading initiatives that surpass operational goals.

Specializes in performance and operations improvement, with a track record of successful IT implementations and software integrations.

Experienced in developing high-performing teams, utilizing analytics, and applying cost accounting strategies for financial optimization.

Adept at vendor management and integrations, coordinating with stakeholders for seamless operations.

Knowledgeable in revenue cycle management and risk assessment, safeguarding organizational financial health. North Highland – Nashville, TN September 2020 – February 2023 Consulting Manager/Client Lead - provided senior-level consulting and leading solution development for product adoption, growth, and market strategies:

Directed diverse teams, excelling in both small and complex, matrixed environments.

Specialized in a broad range of areas: M&A, vendor and provider relations, program/project management, ER operations, patient flow, clinical workflows, negotiations, data analytics, IT implementations, and strategic market positioning.

Spearheaded program operations management for a major anesthesia company's large merger and acquisition and additionally executed the implementation of iProcedures software project across 300+ sites.

Led Quality Assurance and Closeout for a State Department of Human Services fund distribution project.

Achieved over $4M in account growth, surpassing managed margin goals. Shelley Hayes, MBA, BSN, SSGB, EECC, RNc 2

HCA Healthcare – Nashville, TN & Tallahassee, FL April 2014 – September 2020 Senior Director: Assistant Administrator/VP - directed Performance Improvement and Clinical Excellence projects across 170+ facilities:

Directed initiatives for 13 acute care facilities and 6 freestanding ERs, enhancing Clinical Excellence, Patient Throughput, ER operations, and Labor Management.

Fulfilled Assistant COO and CSO roles, managing hospital operations and providing risk management oversight for clinical departments.

Proactive leader adept at strategic planning and achieving objectives through resource maximization and individual contributions.

Led teams within a highly matrixed organization, achieving clinical and financial improvements, reducing clinical variation, and enhancing quality.

Drove market share stabilization and volume growth, leading cost reduction efforts in operations and supply chain, resulting in EBDITA margin savings.

Conducted Monthly Operating Reviews and developed dashboard reports for change management and KPI tracking.

Managed risk oversight for all assigned facilities and directly supervised multiple departments.

Achieved labor management goals and led ED task force and patient throughput initiatives as Division Emergency Services Chairperson.

Collaborated on hospital design and construction, transitioning operations to a new hospital site. North Highland – Nashville, TN March 2012 – April 2014 Director/ Manager: Consulting - specializing in organizational change management, product development, and IT implementations:

Acted as Clinical Director for LifePoint Hospitals, steering the Meaningful Use Program for 200+ provider sites across 35 states.

Led successful eClinicalWorks software implementations, guiding facilities through the Meaningful Use attestation process, and securing over $9M in financial contributions. Informatics Corporation of America – Nashville, TN August 2011 – March 2012 Clinical Applications Lead - focusing on site readiness and workflow optimization for the St. Louis Integrated Health Network:

Developed comprehensive process maps for CareAlign software pre/post-implementation and documented ancillary workflows for future rollouts.

Analyzed Health Information Exchange (HIE) adoption processes, enhancing client integration strategies.

Managed HL7 messages, CCDs, and PDFs to optimize client data integration into CareAlign software.

Resolved complex client issues through meticulous troubleshooting.

Conducted extensive training for clients on the CareAlign system across multiple projects.

Instrumental in designing and launching the Community Referral Coordinator program for the St. Louis Integrated Health Network.

HCA Healthcare – Nashville, TN May 2005 – July 2011 Senior Product Development Analyst – Decision Support; Clinical Analytics Manager - specialized in decision support cost accounting systems, client support, and product development.

Acted as a subject matter expert and project lead consultant for decision support across multiple divisions, managing planning and implementations.

Orchestrated project coordination between internal departments, aligning operational, clinical, and financial objectives.

Developed strategic business initiatives for various service lines, leveraging analytics expertise.

Designed and implemented dashboards and analytical tools, integrating clinical and operational insights to enhance communication and decision-making.

Shelley Hayes, MBA, BSN, SSGB, EECC, RNc 3

EDUCATION:

Master of Business Administration (MBA), Major in MBA, Minor in Human Resource Management - Temple University Bachelor of Science (BS), Nursing - Tennessee State University PROFESSIONAL DEVELOPMENT:

2 Lean Six Sigma Green Belt Certifications:

o World Class Training Institute and Temple University Fox School of Business

HCA Healthcare Leadership Development Program Graduate

Certified Extreme Execution Life & Personal Development Coach Technical Skills:

Accounting and Financial

Management

Analytics and Data

Interpretation

Banking and Financial

Analysis

Business Analysis and

Process Mapping

Clinical Services Management Cloud Data Platforms, AI, and IT Implementations

Construction Management

and Contract Negotiation

Cost Analysis and Decision

Support

Electronic Health Records

(EHR/EMR) Systems

Financial Forecasting and

General Ledger Operations

Healthcare Operations and

Hospital Management

Human Resources

Management (HRM)

Information Technology: JIRA,

Salesforce, ServiceNow,

SharePoint, SQL, SmartSheets,

ADO, PerView, MS Project,

Figma/Figjam, BigQuery, GitHub,

Palantir/Foundry, and more

Lean Six Sigma Green Belt

Methodologies

Medical Records

Management and

Meaningful Use Compliance

Performance Improvement –

Subject Matter Expert and

Operational Leader

Project and Program

Management and using all

related systems and tools for

managing from a program and

project level

Quality Improvement and

Risk Management: Kaizen, Six

Sigma

Reconciliation and Revenue

Cycle Management

Product Development

Supply Chain Management and

Vendor Relations

Root Cause Analysis and

Troubleshooting

Testing (including legacy and

modern data science tools)

Performance Improvement

and Financial Optimization

Soft Skills:

Soft Skills:

Professional Skills:

Adaptive Leadership and Team

Building

Change Management and

Strategic Planning

Client Support and Customer

Service Excellence

Communication and

Interpersonal Skills

Conflict Resolution and Problem

Solving

Executive Management and

Corporate Governance

Help Desk Management and

User Support

High-Performance Team

Development

Leadership Development and

Training

Operations Leadership and

Efficiency

Public Sector Knowledge and

Government Relations

Relationship Management

and Stakeholder

Engagement

Team Collaboration and Cross-

Functional Coordination

Problem solving Executive Leadership and

presence

Conflict resolution

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