Marketing Intern Supply Chain

VIDHI VIJAY GALA

New Brunswick- NJ 732-***-****) **********@*****.*** linkedin.com/in/vidhigala9 EDUCATION

Rutgers Business School New Brunswick, New Jersey

Bachelor of Science in Finance & Business Analytics and Information Technology May 2026 Honors: Dean’s Scholarship, Dean’s List (Spring’23, Fall’23, Spring’24, Fall’24), GPA: 3.51 Relevant Coursework: Intro to ERP, Intro to Supply Chain, Management Information Systems, Operations Management PROFESSIONAL EXPERIENCE

Rutgers Student Affairs New Brunswick, New Jersey

Marketing Intern May’24- Present

• Assist with marketing strategy and deployment of over 50 programs reaching an audience of 46,000 student and staff

• Utilize 13 promotional channels to digitalize products and services and create content to promote wellness programs

• Generate reports for 5 departments via Google and Buffer analytics, and identify improvements using Smartsheet RAISE 2024 Data Science Competition New Brunswick, New Jersey Undergraduate Project Coordinator January’24- Present

• Undergraduate lead for a tri-state competition, engaging 35 teams in exploring the impact of news media on public perception of AI

• Designed, operational framework, collateral, and built communication networks with financial sponsors and industry leaders

• Achieved 20% of the target participation in 7 days and surpassed the target goal by 12% through digital strategy operations Rutgers University Edward J. Bloustein School of Planning and Public Policy New Brunswick, New Jersey Public Informatics Marketing Research Assistant October’23- Present

• Addressed brand awareness challenges by initiating and driving a 20% increase in engagement across social media platforms

• Acquired 2 international collaborations with a renowned academic institute and a media-analyst firm for global reach and networks Rutgers University- Division of Enrollment Management New Brunswick, New Jersey Office Research Assistant October’23- Present

• Sole web content writer for the news division by analyzing education policies, Pell Grants, and college enrollments by 100 schools

• Optimized annual reports, and strategy decks, and published insightful newsletter articles for 200 viewers leveraging Salesforce Gala Real Estate Mumbai, India

Business Analyst Intern May’23- July’23

• Conducted financial market research and competitive analysis to identify trends and opportunities within the latest industry sectors

• Analyzed revenue and growth estimates for infrastructure and energy sectors, utilizing financial statements for investment stocks Imagyn Studios Mumbai, India

Digital Marketing Intern- Content Lead June’23-September’23

• Designed strategies to elevate the digital performance of clients on Instagram and LinkedIn by defining their target space

• Expanded client follower-ship by 30% in 1 week by copywriting blogs and articles, and video production and content development

• Evaluated social media metrics by implementing search engine optimization strategies, lead generation, and keyword research LEADERSHIP

DIYA-Desi Intercultural Youth Association New Brunswick, New Jersey Secretary May’24- Present

• Organized high-profile Indian social-cultural festivities for 350 attendees and donate all proceeds to a nonprofit for child education

• Strategize short and long-term growth initiatives for 22 members, conduct back-end operations by mediating between departments

• Oversee and lead communication for event sponsorships, funding contracts, client collaborations and over 1000 student consumers Head of Public Relations September’23- May’24

• Raised 40% of our target budget in 2 months by creating sponsorship content with Dil Mil to attract and raise brand awareness

• Enhanced club visibility, sales, and revenue with an audience growth of 25% in 1 year by analyzing root problems and solutions Crowe Case Competition Spring 2024 – Enhancing Customer Experience New Brunswick, New Jersey

• Spearheaded an e-commerce case, targeting metrics to boost conversion by 2%, reduce churn rate by 10%, and secure over 75% customer retention through data analysis on consumer insights & behavior, with sentiment analysis and examining competitor statistics

• Implemented AI chatbots, virtual assistants and predictive analysis to cut response times by 95%, and solve 1200 more queries monthly

• Recommended streamlined checkouts and loyalty schemes, reducing cart abandonment rate by incentivizing above-average value orders SPECIAL PROJECTS

Deloitte Consulting Case Competition Spring 2024 – MediTech Innovations New Brunswick, New Jersey

• Strategized and curated project plans to execute successful product management for a technological medical healthcare company

• Proposed multilingual voice chatbots, kiosks, and wireless networks, aiming for a 30% market share rise amidst market saturation

• Developed a strategic international expansion plan using NLP and AI algorithms to capture historic user data for a friendly interface Data Analytics & Profit Optimization Model New Brunswick, New Jersey

• Curated and analyzed data from a complex dataset, employing pivot tables and charts to provide data-driven financial insights

• Conducted detailed scrutiny of market segment, sales, resources, discounting model, and demographics of products leveraging excel

• Identified declined profits despite increased sales and recommended optimizing the discount pricing model, and operational cost SKILLS, ACTIVITIES & INTERESTS

Technical Skills: Microsoft Office, SQL, Outlook, Tableau, Visio, WordPress, Salesforce, Reach, Trooh, Adobe Creative Suite Certifications & Training: Blueprint Product Development Fellowship Track, Design for America Rutgers, RBS Mentoring Program Activities & Interests: Little Investment Bankers of Rutgers, Future Business Leaders of America, Dance, Stock Market, Writing

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