Art Director Creative
Resume:
Alanna Frattaroli
ART DIRECTOR, DESIGNER, & DESIGN LEADER
EDUCATION
EXPERTIZE
SKILLS
WORK EXPERIENCE
PROFILE
An empathy-driven and multi-disciplinary creative leader who loves instigating, nurturing, and willing ideas of all sizes to life with other humans. With 18+ years in leading creative teams and delivering impactful digital projects. I’ve led accounts for SharkNinja, Citrix, Jared Jewelers, and Botox, on work ranging from performance marketing to social, UX/UI, email, brand, and 360 global campaigns. Over the last two decades I’ve made it my goal to make and shape work through radical empathy. Work that is grounded in human insights and solves real problems while treating those I work with compassionately. I work hard, and I love what I do. PHONE
***********@*****.***
WEBSITE
alannafrattaroli.com
in/alannafrattaroli/
BACHELOR OF SCIENCE IN
GRAPHIC DESIGN
Art Institute of Pittsburgh
2000-2004
INTERACTION DESIGN
Massachusettes Institute of Technology
Boston/2019
DIGITAL CREATIVE DIRECTOR
AlannaCo. Design and Creative Direction / 2021 – Present Creative Direction + Design. Over 18 years of experience building great brands with great people. Brand development, art direction, content creation, and creative strategy for technology, lifestyle, fashion, B2B, CPG, Pharma, and ecommerce. Brands serviced include Black and Decker, Citrix, CyberArk, Botox, Empower Retirement, Jared Jewelers, Lenovo, PNC Bank, Shark, Trojan, Nimble and more.
CREATIVE DIRECTOR
Epsilon / 2020 – 2021
Led creative and brand strategy for Jared Jewelers, re-vamping their look and feel across various channels, including website, social media, email, and in-store. Implemented a soup-to-nuts restructuring of the homepage, improved photography, colors, and brand messaging to achieve a more authentic approach. DIGITAL ART DIRECTOR
Citrix / 2020 – 2021
Partnered with Product Designers, Product Managers and Marketing teams to launch understanding of style guide and brand expressions to implement design assets including landing pages, email marketing assets. Provide and solicit transparent feedback during the design lifecycle and prioritize design workload based on a clear understanding of the company goals.
DIGITAL ART DIRECTOR & TEAM LEAD
SharkNinja / 2017 – 2020
Collaborated with Product Design and Marketing teams to produce print and digital marketing materials including landing pages, blog visuals, email marketing assets, advertisements, company swag, social media graphics, presentations and packaging. Design (Digital and Print)
Leading Creative Teams
Typography
Brand Development
Email Marketing
Project Management
Style Guide Development
Adobe Photoshop
Adobe Illustrator
Figma
InDesign
Advertising Fundamentals
Attention to Detail
Strong Interpersonal Skills
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe XD
Figma
PowerPoint
Microsoft Word
EXPERIENCE CONTINUED
CREATIVE SERVICES DIRECTOR
Hydralyte / 2016– 2017
Manage, mentor, and drive the vision for a team of designers, digital marketers, and interns to execute the brand through print and digital content for North America. Report directly to the CEO and work closely with marketing, strategy and sales teams to grow the Hydralyte customer database, increase engagement and drive conversion and Evolve social marketing collateral to help leverage our growth marketing needs. SENIOR MANAGER OF DESIGN & CREATIVE, GLOBAL CORPORATE BRAND Mylan / 2014 – 2016
Worked with the CMO and Global Marketing Operations team to support Mylan’s global marketing programs. Delivered creative design solutions for Mylan’s many communications and marketing needs. Design and develop digital publications for iPad and other mobile devices, web graphics, ads, logo development and anything with the Mylan brand.
ART DIRECTOR
Dicks Sporting Goods / 2012 – 2014
Managed a team of production artists to develop direct mailers and emails for Golf Galaxy. Own projects through the entire design process; from brief and concept development to iteration of design mockups, prototypes, and final production files. GRAPHIC DESIGNER
Elisco Advertising / 2010 – 2012
Art Direction and Graphic design for clients in the Pittsburgh area. Own projects through the entire design process; from brief and concept development to iteration of design mockups, prototypes, and final production files.
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