Brand Builder / Creative Maker / Strategic Thinker

Hai Tran

BRAND BUILDER / CREATIVE MAKER / STRATEGIC THINKER

512-***-**** *****************@*****.*** haitran.myportfolio.com linkedin.com/in/haitran9876 PROFESSIONAL EXPERIENCE

Experience Design Director

Codex Labs Corporation / January 2023 – Present

• Developed and designed ADA-compliant holistic design system and brand guidelines, enhancing functionality and consistency across products, services, and platforms.

• Collaborated cross-functionally with client, developers, product managers, and regulated vendors to create user- centered designs and ensure compliance with legal and technical standards.

• Improved user experience for patients, providers, and system administrators through innovative, user-first approaches throughout the product offering.

Design Director

Left Field Labs / July 2021 – September 2022

• Led the strategy, leadership, and visual design for Google’s new offerings, delivering 10+ platforms within one year; notably launched the Chromebook Go-to-Market campaign, achieving 6.5K signups and 25K visits within 3 months.

• Managed and mentored 20+ cross-disciplined teams while driving the execution of market offerings for top-tier clients, including Google, Meta, and Fermata.

• Spearheaded company brand relaunch efforts, including website, social media presence, and streamlined organizational workflows, leading to a 20% revenue increase within 15 months. Global Creative Director

Hewlett Packard Inc / May 2018 – October 2019

• Transformed HP’s brand story, user experience framework, and content strategy across HP.com, that simplified integrated digital experiences, resulting in an 88% increase in online sales.

• Launched the OMEN brand with bold visual storytelling, from logo and campaign design to an updated e-commerce experience, bringing a fresh perspective to all marketing touchpoints. Creative Director

Accenture Interactive / July 2017 – December 2018

• Directed full-scale website redesigns for leading brands, including Leading Hotels of the World, achieving a 144% increase in loyalty membership purchases.

• Partnered with client partners, user experience architects, and strategists to create impactful, cross-platform marketing campaigns for web, mobile, social media, and TV.

• Fostered strong client relationships, becoming a trusted advisor to top revenue-generating accounts, including Allergan, Global Atlantic, and Hulu.

Group Creative Director

Stellar Digital Agency / June 2016 – July 2017

• Developed innovative creative campaigns grounded in storytelling and consumer insights, driving measurable business outcomes resulting in an increase in 50% agency revenue growth.

• Delivered tailored user-centric B2B solutions for Hewlett Packard Enterprise, enhancing the Customer Web Portals and Asset Management Tools, boosting engagement by 60%.

• Led business growth initiatives, streamlining processes and boosting team efficiency by 40%. Creative Director

Phelps Agency / February 2014 – April 2016

• Launched the award-winning “LAXisHappening” campaign, driving over 2M website visits, 360M paid impressions, 850K social engagements, and doubling awareness of the modernization effort.

• Redesigned SoCalGas’ 360º brand and design system, driving a 143% rise in mobile adoption and a 400% increase in rebate program usage.

Hai Tran 512-***-**** *****************@*****.*** haitran.myportfolio.com Creative Lead

Phenomenon / March 2012 – November 2013

• Directed and designed creative for Francesca’s, launching a responsive e-commerce site that increased YOY online sales by 87%, a social media campaign that generated 11M in earned media impression, and drove $3M in incremental work.

• Produced award-winning campaigns, contributing to 35%+ annual revenue growth and expanding the team from 3 to 25 while boosting efficiency by 50%.

ADDITIONAL EXPERIENCE

• Associate Creative Director - Rosetta Marketing

• Associate Creative Director - Level Studios

• Art Director – Publicis

• Art Director – Razorfish

EDUCATION

Computer Science – The University of Texas @ Austin SKILLS

• Creative Strategy & Design

• Brand Marketing, Strategy, & Identity

• Connected Devices Design

• Product Design & Marketing

• Social Media Marketing

• Experience Design

• Email Marketing

• Business Development

• Team Management & Training

• B2B & B2C Experience

AWARDS & RECOGNITION

RPM Freight Website

• WebAward – Outstanding Website Award B2B

• WebAward – Best Transportation Website

Los Angeles World Airports “LAX is Happening” Campaign

• PRism Awards

• Annual Communicator Awards

• Internet Advertising Competition Award

• ADDY Award – Integrated Campaign

• ADDY Award – Digital/Animated

• W3 Award – Integrated Campaign

Intel Consumer Website

• W3 Award

• Web Marketing Association’s Web Award

• Interactive Media Award

• Greater San Francisco ADDY

• Internet Advertising Competition Award

Intel Digital Drag Race Online Competition

• Greater San Francisco ADDY

• Internet Advertising Competition Award

Intel PC.com

• Internet Advertising Competition Award

Fox “House” Website

• District ADDY

• Greater San Francisco ADDY

• WebAward – Standard of Excellence

• Interactive Media Award

• Local ADDY

John Paul Mitchell “Head for Change” Campaign

• Interactive Media Award

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