Senior Art Director, Creative Director, Branding, Web Design, Strategy

LIZ BATTAGLIA CREATIVE

WINS

In my last role's infancy, my new creative efforts saved our biggest client, with billings of $53 million a year with my creative. This success led to my first merit raise.

Developed creative for all print and digital creative - both copy and design - for direct mail with millions of recipients and over $140 million in billings.

Unprompted, I created a new sub-brand for an existing client. Creating brand guidelines and basic business strategy brought in over 100k and warranted me my second merit raise.

I was given a "Rising Star" award for excellence in design, dedication, and attention to business bottom line. This honor came with my third merit raise.

TITLES AT A GLANCE

EXL Creative Director - Art Director August 2015 – December 2023 New York, NY

The Laurel Group Senior Art Director February 2014 - August 2015 Hamilton, NJ

F&W Professional Services Marketing Director August 2012 - February 2014 Hamilton, NJ

AFC Fitness Marketing Director / Designer July 2007 - July 2012 Bala Cynwyd, PA

Amazon Café Marketing Director January 2005 - July 2006 Newtown, PA

Newtown Athletic INC. Marketing Manager January 2002 - July 2005 Newtown, PA ELIZABETH BATTAGLIA

RESUMÉ

Call me Liz.

SKILLS

• Creative Direction • Graphic & Web Design • Omnichannel Marketing • Brand Development

• Logos and Identity Systems • Presenting • Digital Marketing • Social Media Marketing

• Direct Response Copywriting • Performance Marketing • Stakeholder Relations TOOLS

• Adobe Creative Suite • Fluent in both MAC & PC • Figma, Canva, ChatGPT

• Wix, Wordpress, Squarespace, GoDaddy • Microsoft Office • Project Management Platforms • Creatopy, BannerBoo, Adobe Express

LIZ BATTAGLIA CREATIVE

EXPERIENCE

EXL Creative Director & Designer

Integrate proven direct marketing techniques and data-driven insights into campaigns on behalf of Fortune 500 and 100 clientele

Design the customer journey for all direct-response campaigns, managing designers, copywriters, media planners and web developers

Accountable for $140M in billings comprised of both print and digital advertising

Added significant revenue and commended for saving our biggest client relationship The Laurel Group Senior Art Director

Created exceptional print, web, display and packaging design for top brands under the Johnson & Johnson banner (Listerine, Aveeno, Neutrogena, Band-Aid).

POP, and FSO for highly- regarded brands in the personal goods and pharmaceutical sectors

Refreshed websites, digital marketing campaigns, and print collaterals for clients with brand fatigue. F&W Professional Services Marketing Director

• Created all deliverables for 9 hospital-affiliated health centers such as Princeton Fitness & Wellness, and HackensackUMC Fitness & Wellness Powered by the New York Giants

• Facilitated marketing and corporate communications to inform sales team for nine mergers with outside facilities and partnerships with NFL

Ithaca College

Class of 2002, Cum Laude

Major: Advertising & Public Relations

Minor: Creative Writing

Internship: NBC Los Angeles – Print Advertising

Internship: Communique Design – Print Advertising

Liz Battaglia

215-***-****

***@************.***

lizbattaglia.com

linkedin.com/in/lizbattaglia

EDUCATION CONTACT

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