Marketing Manager Paid Media

Wai Sheung (Deborah), Lee Page * of *

Wai Sheung (Deborah), Lee

● E-Mail: ************@*****.*** ● LinkedIn: https://www.linkedin.com/in/lee-deborah/

● Location: Burnaby, BC, V5J 4C4 Canada ● Phone: +1-437-***-**** Professional Summary

Performance-driven Growth Marketing Manager with 15+ years of experience in B2B and B2C industries, specializing in demand generation, lifecycle marketing, and paid media optimization. Adept at leveraging data-driven insights, marketing automation, and A/B testing to drive conversions and scale revenue. Proven ability to enhance customer acquisition and optimize marketing funnels for measurable impact. Area of Expertise

Digital Growth Strategies & Paid Media CRM, Email Marketing & Marketing Automation A/B Testing & Conversion Rate Optimization

(CRO) SEO/SEM & Performance Analytics Customer Journey Mapping & Funnel Optimization Key Achievements

Boosted lead conversion rates by 30% through A/B testing & funnel optimization.

Launched data-driven campaigns, achieving 20% higher engagement and customer retention.

Expanded e-commerce revenue by 20% through strategic paid media execution. Work Experience

Project Owner – SaaS Growth & Cybersecurity Expansion Riipen x Advanced Ontario - Cyber Security Strategic Prospecting Plan ezSec Inc., Canada Feb - Apr 2024 Led a growth-focused LinkedIn outreach campaign to drive SaaS cybersecurity expansion into Hong Kong and Vietnam, optimizing B2B engagement, demand generation, and market penetration for a high-growth startup.

Generated 446 qualified industry leads through data-driven LinkedIn strategies, improving pipeline efficiency and outreach effectiveness.

Refined LinkedIn targeting and segmentation, increasing engagement rates and accelerating the adoption of SaaS cybersecurity solutions.

Developed scalable outreach frameworks to support future SaaS market expansion and lead generation in new territories. Channel Marketing Manager - Signify Hong Kong Limited (Formerly known as Philips Lighting), Hong Kong Aug, 2019 - Aug, 2023 Oversaw and executed multi-channel growth marketing campaigns, incorporating paid search, email marketing, and social media strategies to maximize user engagement and lead conversion. Directed audience segmentation and customer journey mapping to optimize marketing funnels and performance.

Led multi-channel campaigns across email, paid search, and social media using Google Ads, Meta Ads, and Marketo, increasing lead generation by 25% and marketing-generated revenue by 20%.

Crafted retargeting strategies with Marketo and Facebook Pixel, achieving a 15% reactivation rate and a 10% boost in returning customers.

Implemented A/B testing on landing pages using Google Optimize, improving CTR by 20% and conversion rates by 30%.

Manage WordPress CMS and leverage data-driven insights to analyze and optimize on-page content for improved performance and user engagement.

Managed SEO/SEM strategies with Google Analytics (GA), Google Search Console, and SEMrush, drove organic traffic by 30% and improving SERP rankings by 12%.

Developed data-driven performance dashboards, increasing marketing ROI by 25% and campaign efficiency by 20%. Product Marketing Manager - Hong Kong Telecommunications (HKT) Limited, Hong Kong Jun, 2017 – Aug, 2019 Spearheaded and perfected growth-focused marketing strategies to elevated product adoption and drive customer acquisition. Led data analysis and performance measurement initiatives to refine marketing funnels and content effectiveness.

Launched growth-focused digital campaigns, enhancing brand visibility by 30% and reducing cost-per-click (CPC) by 15%.

Implemented customer segmentation with Marketo, improving personalized targeting and increasing email open rates by 25%.

Conducted competitor benchmarking, refining growth tactics and improving campaign performance by 18%.

Coordinated Magento product listings and optimized on-page content to enhance visibility, improve user experience, and drive conversions.

Assistant Product Manager - AXA Assistance Hong Kong, Hong Kong Jan, 2016 – Jun, 2017 Refined innovative healthcare solutions by leveraging IoT technologies and digital transformation strategies. Integrated IoT-enabled devices and machine learning to better patient care, reducing operational costs by 20% and improving monitoring efficiency by 25%.

Developed an IoT-based healthcare platform in partnership with Microsoft HK and ImagineCare US, showcasing innovation in Wai Sheung (Deborah), Lee Page 2 of 2

digital health solutions.

Conducted market research, optimizing profitability. Conducted market research to identify trends and customer needs, optimizing product features and pricing, resulting in an 18% sales increase and 22% higher retention.

Conducted market analysis to identify customer pain points and positioned solutions to address emerging demands. Market Development Manager - HP Inc. Hong Kong Limited, Hong Kong Jul, 2013 - Nov, 2015 Implemented B2B growth marketing initiatives through strategic partnerships, channel enablement, and industry collaborations to expand market reach and drive demand.

Guided partner enablement programs, providing resellers and distributors with sales tools, training, and co-marketing assets, increasing partner-led revenue by 20%.

Executed industry seminars and product demo events, engaging 500+ decision-makers, driving a 25% increase in high-quality leads.

Crafted B2B co-marketing campaigns with strategic partners, leveraging joint webinars, whitepapers, and case studies, resulting in a 30% enhancement in brand awareness.

Executed distribution marketing strategies, optimizing channel promotions and incentives to drive 15% growth in reseller sales.

Optimized trade show participation and executive roundtables, positioning HP as an industry leader and increasing enterprise client engagement by 40%.

Designed account-based marketing (ABM) outreach for key verticals, integrating offline events with digital follow-ups, improving deal closure rates by 20%.

Senior Product Executive- Synnex Technology International (HK) Ltd., Hong Kong Sep, 2008 - Mar, 2013 Managed IT product portfolios, driving partner engagement through reseller networks to enhance sales and market penetration. Collaborated with key partners to tailor marketing strategies, resulting in a 20% increase in partner-driven revenue.

Oversaw Intel, Lenovo, and Samsung product lines, boosting sales revenue by 20% and market share by 15%.

Lifted sales revenue by 20% through targeted marketing campaigns and channel promotions.

Refined sales enablement tools, improving sales team efficiency and boosting lead conversions by 25%.

Streamlined internal operations and reinforced vendor relationships, reducing lead times by 10%.

Provided market insights, refining product messaging and increasing engagement by 12%.

Simplified supply chain processes, reducing lead times by 15% and logistics costs by 10%. Education

Master's Degree

Master of Business Administration (AACSB accredited), Lakehead University – Thunder Bay, Ontario, Canada (2024) Bachelor's Degree

Bachelor of Social Science with Honors (Government & Public Administration), The Chinese University of Hong Kong - Hong Kong (2008) Professional Certifications

Professional Certificate of Practical Digital Marketing, AD-Linkage LTD. - Hong Kong (2018) Technical Skills

Marketing Tools: Marketo, Google Analytics, SEMrush

Digital Marketing: Google Ads, Social Media Advertising, Email Marketing

Content Management Systems: WordPress, Magento, Canva

Enterprise Resource Planning (ERP): SAP

Productivity Tools: Microsoft Office Suite, Google Suite, Slack

Data Visualization & Analytics: Tableau

Project Management: Project Plan

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