Digital Marketing Social Media

Paul J. Zakrzewski

Two Thunderbird Drive Oakland, NJ 07436 201-***-**** *********@*****.***

PROFESSIONAL PROFILE:

Respected as a forward thinking and dynamic business leader, consistently delivering creative solutions and impressive bottom-line results. Thrives under the challenge of planning and managing demanding assignments. Energized by building a business and/or brand with limited resources and funds. A true entrepreneur with a creative, analytical, methodical and driven personality. Proven track record for building incremental sales and profits. Positive leadership style focused on team building and maintaining morale. QUALIFICATIONS & KEY STRENGTHS:

Strong Marketing & Communications

Strategic Market Planning

P&L / Budget Responsibility

Excellent Presentation Abilities

Creator of Innovative Solutions

Product & Channel Marketing

Leadership & Team Building

Competitive Market Positioning

Strong Negotiation Skills

Diverse channel experience

WORK EXPERIENCE:

C+A Global, Edison, NJ 2/2019 to 7/2022

Head of Global Marketing (CMO)

Responsible for all worldwide marketing activities including of Advertising, Public Relations, Trade Shows, Digital Marketing, Websites, Photography, Videography, Design, Packaging and Retail Materials.

Spokesperson for all brands and products.

Coordinated and executed all trade show activities.

Set direction for social media marketing strategies (paid & organic) for Facebook, Instagram and Twitter.

Determined and collaborated on strategic direction for 17 individual C+A Global brands.

Restructured the marketing team to maximize our internal capabilities across all development areas.

Developed and implemented project management system to streamline asset creation and approvals.

Prepared and monitored expense budgets across all segments of marketing.

Directly involved in launching new brands and products worldwide with sales team.

Developed a marketing information system for sharing assets with internal and external partners.

Conduct competitive analysis to create program adjustments and new product messaging strategies.

Implemented team approach to the creation of assets for Amazon, Retail, social and general advertising.

Created internal video/photo team to develop promotional videos across all C+A brands.

Work directly with and set direction for 5 Public Relations firms in the USA and Europe.

Sales responsibility for Apple and premium incentive channels.

Reviewed and determined appropriate purchase quantities from various factories.

Supervisory responsibility for 18.

HAIER AMERICA TRADING, LLC Wayne, NJ 10/2018 to 2/2019 Sr. Director, Marketing, Product & Sales Support

Parent company, Haier Worldwide, China Discontinued TV business in USA January 2019.

Responsible for all US / Canada corporate and product marketing activities inclusive of Advertising, Public Relations, Trade Shows, Digital Marketing, Packaging and Retail Materials.

Responsible for all marketing related expense budgets, participate in revenue and category-based planning by product line and long-term strategic planning. Budget updates 2x per year.

Set sales strategies and created launch and training materials for the sales team.

Manage social media marketing strategies (paid & organic) for Facebook, Instagram and Twitter.

Responsible for designing artwork for catalogs, pamphlets, posters, ads and banners.

Primary PR contact for the company with responsibility for writing and distributing all press releases.

Coordinate all new product launches for US market, including samples.

Developed an internal lab for testing of primary products and third-party accessories.

Conducted constant competitive analysis to create proactive programs and pricing recommendations.

Developed video based training program for sales, retail and consumer implementation.

Consulted across other Haier divisions including Haier and GE Appliances.

Reviewed and approved all marketing programs including price adjustments and retail promotions.

Directed new website in preparation for the launch of Android TV in the United States.

Appointed Board Member for the Consumer Technology Association Video Segment (CTA), 2018. SIRUI USA, LLC, Verona, NJ 10/2016 to 10/2018

Director, Marketing (Contract Position)

Managed all corporate, product, and channel marketing activities inclusive of Advertising, Public Relations, Trade Shows & Events, Digital Marketing, Market Research, POP, Pricing, Catalogues, and Campaigns.

Oversaw all marketing related expense budgets, participated in revenue and category-based planning by product line and long-term strategic planning. Budget updates 2x per year.

Developed and implemented all channel marketing strategies and specific retailer programs.

Key team member in the creation and implementation of the MAP program.

Conducted constant competitive analysis to create program adjustments and new product pricing.

Coordinated all new product launches for US market including samples.

Develop paid and organic social media initiatives for Facebook, Instagram and Twitter.

Responsible for designing artwork for catalogs, pamphlets, posters, ads and banners.

Primary PR contact for the company with responsibility for writing and distributing all press releases.

Created the SIRUI USA Professionals program and developed the process for engagement.

Developed Education program for schools, educators and students.

Participated in product development and testing of all new products.

Negotiated advertising contracts for all print, online and corporate sponsorships.

Responsible for creating product images for all products.

Set sales strategies and created launch and training materials for sales team.

Set-up and participate in USA based trade shows and events including structures and graphics.

Write and distribute monthly Newsletter. Increased distribution from 400 to over 6,000 recipients.

Streamlined USA website and created a full line e-commerce platform.

Board of Directors for Photo Imaging Manufacturers & Distributors Association (PMDA).

Supervisory responsibility for a staff of 1 (US) with 7 dotted-line (China). MANFROTTO DISTRIBUTION US, Upper Saddle River, NJ 3/2012 to 6/2016 Director, Marketing

Managed Product Management and Product Marketing for MDUS business (~$80m) across all corporate and third-party brands. Coordinated all new product testing and launches for US market.

Oversaw all Advertising, Public Relations, Trade Show & Events, and Digital Marketing activities for the US market and assisted MD Corporate with international initiatives.

Developed paid and organic social media initiatives for Facebook, Instagram and Twitter.

Created and implemented MAP program for all MDUS brands.

Developed marketing programs such as cross category bundling, instant rebates, gift with purchase promotions, retail salesperson incentive programs, and innovative display programs.

Revised National Ambassador Program to recruit key industry influencers to deliver product and corporate messaging.

Worked directly with sales team and retailers to maximize opportunities for MDUS strategies.

Worked closely on divisional PSI (Product, Sales, and Inventory) and determine with product managers monthly MDUS purchase quantities based on market demand and programs implemented.

Participated in the conversion of website from marketing to an on line commerce platform.

Designed and implemented Manfrotto Dealer recognition program.

Developed allocations for constrained, initial launch quantities and end-of-life products to retailers.

Responsible for sales and expense budgets by product by customer, and long term strategic plan.

Coordinated monthly NPD review and analysis of critical market share data for the US market.

Board of Directors for Photo Imaging Manufacturers & Distributors Association (PMDA).

Supervisory responsibility for a staff of 10.

SAMSUNG ELECTRONICS AMERICA, Ridgefield Park, NJ 8/2008 to 3/2012 Senior Manager, Television Marketing

Responsible for all aspects of the Plasma Television Division (~$1B).

Brand representative with retailers and trade events and organizations.

Calculated and presented weekly forecasts to management with updates by customer and channel.

Conducted competitive analysis and proposed proactive program adjustments.

Negotiated pricing and program changes directly with headquarters and factory representatives.

Developed and implement marketing programs such as cross category bundling, instant rebates, gift with purchase promotions, retail salesperson incentive programs, and display programs.

Prepared monthly sales deduction calculation to accurately accrue for costs of marketing programs.

Worked directly with sales team and retailers to maximize opportunities and presentation strategies, new product line features specifications and programs.

Worked closely on divisional PSI (Product, Sales, and Inventory) to determine monthly Samsung purchase quantities based on market demand and programs implemented.

Developed allocation methodologies for constrained product and initial launch quantities to retailers.

Consistently improved market share and attained number one share in the Plasma TV category.

Responsible for semi-annual budgets by product by customer, as well as long-term strategic plans.

Consulted across other aspects of USA business including photography and appliances.

Supervisory responsibility for one assistant manager and one analyst.

Recipient of the 2011 Marketing Person of the Year Award

Chairman of the Samsung Great Work Place (GWP) Committee representing North America operations. EK SUCCESS LTD., Clifton, NJ 4/2006 to 8/2008

Vice President - Core Products Division / Design

KONICA MINOLTA PHOTO IMAGING, USA, Mahwah, NJ 5/2005 to 4/2006 Director, Product and Marketing

ESTEE LAUDER CO. INC., New York, NY 3/2004 to 5/2005 Executive Director, F&A – Fashion Group

SONY ELECTRONICS INC., Park Ridge, NJ 6/1990 to 3/2004 Senior Marketing Manager, Television Products Division (8/2003–3/2004) Controller, Personal Mobile Products Division (11/2001 – 7/2003) Manager of Accounting Ops/Special Projects (9/1998–11/2001) Manager of Finance and Administration – East (3/1994–5/1998) Senior Analyst, Corporate Planning (6/1990–3/1994) JAMESWAY CORPORATION, Secaucus, NJ 5/1988 to 6/1990 Financial Analyst, Tax and Budget Department

EDUCATION: St. Peter’s University, Jersey City, NJ - B.S. Business Management / Marketing

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