Digital Marketing Manager

TAIWO ARIBIGBOLA

626-***-**** ************@*****.*** Digital Marketing Manager linkedin.com/in/taiwo-aribigbola/ SUMMARY

Professional Freelance Media Specialist with extensive experience in developing custom reporting dashboards, optimizing ad delivery, and conducting market research to refine targeting strategies. Proven ability to manage significant monthly budgets and lead paid social strategies across multiple platforms, with a focus on maximizing ROI and CPA reduction. Skilled in campaign optimization, client communication, and competitive analysis.

EXPERIENCE

Freelancer Press Media Market 07/2022 to Present Developed custom reporting dashboards, tracking KPIs such as CTR, CPM, ROAS, and CAC to communicate campaign performance clearly to clients.

Optimized ad delivery through bid strategy adjustments and ad scheduling, resulting in a 20% improvement in CTR across multiple campaigns.

Conducted competitor analysis and market research to refine ad targeting and positioning strategies. Reduced cost-per-acquisition (CPA) by 18% for a DTC beauty brand through targeted optimizations and retargeting strategies. Implemented multi-channel strategies to enhance customer acquisition and improve overall campaign performance. Managed and optimized paid media campaigns across platforms including Google Ads, LinkedIn Ads, and Meta Ads. Utilized SEO tactics and marketing automation tools for lead scoring, nurturing, and conversion rate optimization. Associate Media Planner Media Storm 03/2022 to 06/2022 Managed $100k+ monthly budgets across Facebook and Instagram Ads, driving strategic performance for lead generation and e-commerce growth.

Led paid social strategies and client communications across platforms like Meta, TikTok, Snapchat, and Pinterest, with a focus on scaling ROI-positive campaigns.

Established SOPs to streamline Facebook Ads campaign management, enhancing workflow efficiency and team collaboration. Developed budget pacing audits for Facebook Ads campaigns, leveraging insights from campaign performance metrics such as CPM, CTR, CPC, and ROAS.

Optimized ad performance for CenturyLink, overseeing a $100k+ monthly budget on Meta Ads while maximizing lead volume and minimizing cost-per-lead.

Collaborated on high-profile strategies for clients like Toyota, NFL Network, Gold’s Gym International, and Big Lots, aligning campaign objectives with platform-specific KPIs.

Executed campaign optimization tasks, including audience segmentation, creative analysis, A/B testing, and budget scaling to meet or exceed performance goals on Meta platforms.

Designed and implemented digital marketing tactics, including email marketing campaigns, segmentation strategies, and retargeting ads to boost customer engagement metrics and reduce churn rate. Created and managed website landing pages and CTAs, improving conversion rates and overall customer experience. Analyzed customer lifetime value and customer acquisition costs to maximize return on investment and optimize lead nurturing workflows. SKILLS

Budget Management Multi-Platform Advertising Campaign Optimization & Strategy Standard Operating Procedures (SOPs)

Development

Budget Pacing & Reporting Lead Generation & Client Communication