Marketing Manager Social Media

PRIYANKA SHARMA

Senior Digital Marketing Manager

(9 years of work experience)

+1-656-***-**** ********.*********@*****.*** Tampa, Florida-33647 https://www.linkedin.com/in/priyanka-sharma-01279539/ PROFESSIONAL SUMMARY

Results-driven digital marketer with over 9 years of diverse experience in performance marketing, branding, content and event management. Proven track record of executing go-to-market strategies, driving demand generation and enhancing brand visibility.

SKILLS

Campaign Management: LinkedIn Ads, Meta Ads, Google Ads

Social Media- Hootsuite, HubSpot and Social HP

Project management- Trello, Basecamp, Slack

Analytics- Google Analytics

SEO- SEMrush

Email Marketing- HubSpot

Content Management- WordPress

Design and Wireframing- Canva and Balsamiq

WORK EXPERIENCE

29 Imports Furniture Maryland, US

Senior Marketing Manager July 2024- till date

Collaborate with web developers and designers to ensure the website is user-friendly and conversion-optimized.

Implemented SEO best practices, achieving a 20% growth in organic search traffic and moving key product pages to the 1st page of Google search results for targeted keywords.

Collaborated with web developers to optimize page load speed, reducing bounce rates by 25%.

Boosted social media engagement rates by 35% through curated content and email campaigns. Infocepts- Data and AI Bangalore, India

Marketing Manager April 2024- July 2024

Developed go-to-market strategy and LinkedIn campaigns that increased website traffic by 35% and lead generation (MQLs) by 20%.

Executed content marketing and storytelling across articles, podcasts, videos, datasheets and social media, driving a 30% increase in brand awareness.

Coordinated events and enhanced brand presence at key industry events like Gartner London 2024 and secured 15+ speaking engagements and sponsorships.

Authored and submitted Infocepts’ entry for AIM Research’s 2024 PeMA Quadrant for Data Science Providers, securing recognition as one of the top vendors in the category.

Performance Marketing (B2B and B2C)

Branding and Sales Enablement

Content Creation and Social Strategy

SEO and Web Analytics

TOOLS

Product Marketing

Campaign Planning and Storytelling

Event & Influencer Marketing

Go-to-Market Strategy

iXie Gaming Bangalore, India

Senior Marketing Manager Sep 2021- April 2024

Drove LinkedIn ABM and Instagram campaigns for lead generation, increasing CTRs by 40% and clicks by 25%.

Collaborated with Product and Sales teams in product development and formulating marketing and content strategy.

Ensured consistency in brand narrative to all stakeholders, post website and brand revamp.

Led content and talent branding strategies that included new formats, such as success stories and employee spotlights, resulting in a 25% rise in CTRs and 20% more unique visitors. Awon Gamez Pvt. Ltd Noida, India

Product Marketing Manager May 2020-Aug 2021

Published and executed go-to-market strategy and product roadmaps, driving platform engagement through improved UI/UX features.

Delivered product demos to stakeholders and investors.

Managed Facebook and Instagram promotion campaigns, increasing engagement and conversions.

Conducted market research to define product positioning, brand strategy, and monetization models. AskmeBazaar, Noida, India Noida, India

Ecommerce Performance and Brand Manager Nov 2013- Aug 2016

Led highly effective Facebook marketing campaigns, reducing the average cost per lead (CPL) to Rs. 160—one of the lowest in the e-commerce sector—while scaling daily orders to 7,000.

Spearheaded high-impact brand promotions across platforms like YouTube Mastheads and website takeovers, driving a 2x increase in sales over a 6-month period.

Collaborated with category managers to optimize the conversion funnel and enhance user engagement, achieving a click-through rate (CTR) of up to 2%.

Webisdom Management Services Pvt. Ltd. Noida, India Key Account Manager Nov 2012- Nov 2013

Actioned measures for increasing user retention, social media engagement etc., resulting in upto 30% increase in ROI and 20% increase in monthly traffic for various clients. Medall Healthcare Pvt. Ltd. Chennai, India

Asstt. Marketing Manager Aug 2009- April 2010

Spearheaded branding and sales enablement initiatives, launching the website and social media presence.

Developed marketing collaterals that led to a 20% increase in patient footfall. EDUCATION

MBA (Marketing & International Business) Noida, India IILM GSM University July 2007-March 2009

Bachelor of Engineering (Civil Engineering) Jodhpur, India MBM Engineering College July 2002- Aug 2006

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