Ux Designer Senior

Silvio Almeida

Email: **********@*****.***

Linkedin: linkedin.com/in/iamsilvioalmeida

Website: iamsilvioalmeida.com

Phone: 214-***-****

Address: **** ***** **, *** ***, Dallas, TX, 75204

SUMMARY

Senior UX designer with 8+ years of experience delivering seamless digital experiences. Currently at GEICO, driving innovation for the top auto insurer in the U.S. Previous achievements include boosting site engagement by 62% for Avocados From Mexico, enhancing Wells Fargo's Mobile® app for 27M+ users, and increasing Claro Brazil's online sales by 34% with an AI-powered e-commerce chatbot.

EDUCATION

Estacio Universidade, Maceio, BRAZIL December 2006

Bachelor of Business Administration (BBA) in Marketing (*Not graduated)

SKILLS

User Experience Design, Usability Testing, research methods, User Interface Design, Heuristic Analysis, Journey Mapping, Interaction Design, UX Methods, Artificial Intelligence, Design Process, Wireframe, prototype, Figma

LANGUAGES

English: Fluent

Portuguese: Native language

Portuguese: intermediate

EXPERIENCE

Senior UX Designer - GEICO December 2023 to Present

Streamlined processes and led end-to-end product design for digital solutions across sales, service, and billing teams.

Designed user-centered solutions for B2B and B2C interactions, improving customer experience and reducing high-volume customer calls by 35%.

Enhanced quote flows, contributing to an 8% increase in customer acquisition and over $81 million in cost savings in 2024.

Partnered with project managers, developers, and designers to craft user stories and customer journeys, identifying pain points and opportunities.

Translated user-testing insights into actionable outcomes through wireframes, user flows, mockups, and prototypes.

Collaborated with the GEICO Design System team to define and implement scalable design standards and best practices. Enhanced existing components and introduced new ones, ensuring alignment with user needs and key business objectives.

UX Designer - 270B Agency March 2018 to November 2023

Played a key role in redesigning Wells Fargo's end-to-end digital experience for web and mobile applications, focusing on a seamless and user-friendly interface, helping them to launch of Fargo™, an AI-powered virtual assistant, in early 2023.

Through my design solutions and simplified user experience, benefiting over 27 million active mobile customers and contributed to Wells Fargo's multiyear digital-first strategy, driving innovation through next-generation technology and strategic tech partnerships.

Enhanced app functionality, including a streamlined Pay & Transfer hub, improving accessibility to financial products and services.

Achieved a 14% year-over-year increase in mobile logins, reaching 1.7 billion by Q3 2023.

Simplified customer banking journeys, enhancing engagement and increased satisfaction by 27%.

Played a key role in integrating IBM Watson AI and Sonic DNA Genius music with Spotify, delivering innovative user experiences.

Designed an AI-driven e-commerce solution, transforming online product and service purchases by eliminating the need for human interaction.

Led user research, defined product strategy and roadmaps, and established the product experience vision to meet evolving customer needs.

Delivered a seamless e-commerce platform that increased online sales by 34% and achieved 1,647 new transactions within 12 months.

CERTIFICATES

Generative AI: The Evolution of Thoughtful Online Search

What Is Generative AI?

Design Thinking: Testing and Refining

How To Design for Accessibility: for UX Designers (WCAG 2.2) - Udemy

Figma UI UX Design Advanced - Udemy

User Interface Design - Shift Nudge

User Research, Methods, and Best Practices - Interaction Design Foundation

Interaction Design for Usability

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