Social Media Public Relations

CINDY A. CARRASQUILLA *********@*****.*** 646-***-****

EXPERIENCE

Public Relations Consultant – Remote

*/**** - *******

Develop and implement strategic communications programs to strengthen clients’ reputation. Creating content and driving overall communication efforts including cause-marketing campaigns, fundraising campaigns, email marketing, social media and events.

Clients include Milford Orange Animal Rescue, The Purple Pantry and Guido Associates

PureRed (formerly Haddad & Partners) – Atlanta, GA (agency sold in 3/2023)

Director of Public Relations

5/2019 - 4/2024

Spearheaded comprehensive corporate communications strategies encompassing media relations, thought leadership initiatives, award programs, conference strategies, and crisis management, serving as the primary spokesperson.

Secured prominent national placements in media outlets including Good Morning America, Forbes, Entrepreneur, AdAge, and Inc., significantly elevating brand visibility and credibility.

Formulated and executed dynamic social media strategies aligned with key marketing objectives, overseeing day-to-day operations across all owned channels.

Developed strategic media communication plans, community activations, collateral materials, and executive talking points, effectively preparing leadership for press engagements and presentations.

The Stop & Shop Supermarket Company – Quincy, MA (an Ahold Delhaize company)

Central Regional Community Relations and External Communications

3/2016 – 3/2019

Drove community relations and public relations initiatives across the New York/Connecticut region, aligning efforts with corporate objectives to enhance brand image and engagement.

Orchestrated innovative public relations and media campaigns resulting in an annual average of 1 billion earned media impressions, solidifying brand leadership and market presence.

Amplified brand philanthropic endeavors through strategic cause marketing initiatives and social media campaigns, bolstering reputation and fostering community engagement.

Leveraged high-profile sponsorships with the New York Giants and Hartford Yardgoats to position the brand as a premier destination, driving increased store traffic and sales.

SUBWAY Restaurants – Milford, CT

Senior Manager of Public Relations

3/2011 – 7/2015

Led the implementation of public relations, sports activations, and social media strategies to enhance brand awareness and engagement across US and international markets.

Directed internal social media teams, achieving a 100% year-over-year increase in Facebook fan base through innovative campaigns and stakeholder collaboration.

Managed day-to-day public relations and social media activities, including media relations, program creation, messaging development, and community outreach efforts.

Developed strategic multi-platform marketing communications plans in collaboration with partners and personalities such as Disney, Coca-Cola, and NASCAR and Michael Phelps, Apolo Ohno and Nastia Liukin.

Middleberg Communications – New York, NY

Consultant

1/2009 – 3/2011

Created and executed tailored media relations strategies for diverse clients including New York Sports Clubs, Boston Sports Clubs, and UniverSoul Circus, driving brand awareness and engagement.

Established strategic marketing alliances and relationship programs with key partners such as the New York Jets and Boston Red Sox, maximizing brand exposure and audience reach.

Provided insightful analysis and recommendations to clients to optimize program effectiveness and enhance brand visibility across various media platforms.

Charlotte Bobcats Sports & Entertainment – Charlotte, NC

Manager, Corporate Communications

2/2007 – 10/2008

Orchestrated off-the-court publicity initiatives for Charlotte Bobcats and Time Warner Cable Arena tenants including LiveNation artists, NASCAR and other touring productions, collaborating with stakeholders to drive community engagement and brand recognition.

Developed and activated publicity campaigns spotlighting the organization's community collaborations and grassroots programs, fostering positive brand perception and community impact.

Provided strategic counsel to upper management on public relations issues, contributing to proactive brand management and reputation enhancement.

Bratskeir & Company – New York, NY

Account Supervisor

1/2006 – 1/2007

Led account teams in the execution of public relations campaigns for clients such as UniverSoul Circus, Levitz, and Proflowers, ensuring alignment with client objectives and maximizing campaign impact.

Coordinated media opportunities and promotional events, driving brand visibility and engagement across diverse media platforms.

Cultivated strong client relationships and provided strategic counsel to optimize campaign effectiveness and achieve desired outcomes.

Feld Entertainment – New York, NY

Northeast Public Relations Manager

11/2004 – 1/2006

Managed a team of 12+ publicists throughout the Northeast and collaborated with national directors to develop localized PR campaigns for Feld Entertainment productions, driving audience engagement and brand recognition.

Served as company spokesperson for crisis management and regional issues, demonstrating effective communication skills and strategic leadership.

Orchestrated comprehensive public relations campaigns for each engagement, including media coordination, event management, and promotional activities.

Alan Taylor Communications – New York, NY

Senior Account Executive

4/2003 – 11/2004

Managed account teams and spearheaded public relations campaigns for clients including Staples, Microsoft Xbox, and MasterCard, achieving measurable results and enhancing brand visibility.

Coordinated sponsorship activations with professional athletes and sports teams, that included special events, grassroots marketing initiatives, and media opportunities, driving brand engagement and fostering positive media coverage for clients.

Provided strategic communications counsel to clients and facilitated media training sessions for professional athletes serving as spokespersons, ensuring effective messaging and brand representation.

Browne Zukow Associates – San Francisco, CA

Publicist

12/1999 – 6/2002

Developed integrated communications plans for entertainment and lifestyle clients including Cirque de Soleil, Lily Tomlin and touring Broadway shows, driving publicity and brand awareness through targeted campaigns and promotional partnerships.

Managed press relations and identified optimal publicity opportunities to maximize client exposure and media coverage.

Established cross-departmental communications to ensure seamless execution of marketing initiatives and client campaigns.

Oakland Athletics Baseball Company – Oakland, CA

Multicultural Marketing Manager/Community Relations Manager

9/1996 – 12/1999

Pioneered multicultural marketing programs and community relations campaigns, fostering partnerships with ethnic media and minority-owned businesses to increase brand visibility and engagement.

Conceptualized revenue-generating programs and events tailored to diverse communities, driving ticket sales and enhancing brand presence.

Oversaw all facets of community outreach efforts, including sponsorship fulfillment and activation, player appearances, and incentive programs, contributing to positive community relations and brand reputation.

EDUCATION

Bachelor of Arts in Communication Science

The University of Connecticut, Storrs, CT

(Received partial scholarship as the Manager for the UCONN Men's Basketball Team)

OTHER

Fluent in Spanish

Board of Director for The Child & Family Guidance Center, Inc.

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