Digital Marketing Representative
Resume:
Trina
La Vake
Digital marketer with a demonstrated history of
delivering impactful marketing strategies.
Proficient in leveraging various digital channels
such as email automation, social media, content,
and SEO to drive successful campaigns. Skilled in
data analysis and campaign optimization to
achieve business growth. Adept at leading cross-
functional teams and cultivating strong client
partnerships. A creative strategist with
exceptional communication and project
management abilities. Exceptionally organized
and capable of effectively managing multiple
projects while upholding superior quality
standards.
PROFILE
WORK EXPERIENCE
Digital Marketing Manager
American Paper and Packaging
Developed and executed a comprehensive
digital marketing strategy that increased
website traffic and leads.
Leveraged social media platforms, influencer
marketing, and SEO tactics to amplify brand
visibility and engagement, leading to
substantial growth in social media followers
and organic search traffic
Managed email marketing campaigns,
including strategy, planning, content creation,
and deployment, creating an entirely new
channel for leads and new business at the
company.
Oversaw a website redesign and added over
one hundred pages of content which
significantly increased our organic traffic and
conversion rates.
2020 – PRESENT MILWAUKEE, WI
WORK EXPERIENCE
Account Executive
Cultivate Communications
Generated new business opportunities through
proactive prospecting and networking
activities, resulting in a significant increase in the client base.
Negotiated and closed contracts with clients,
achieving an outstanding renewal rate.
Developed comprehensive marketing plans
tailored to clients' needs and optimized
campaign performance, resulting in a
significant increase in their brand visibility and customer engagement.
Acted as the main point of contact for clients
and achieved a 0% churn rate.
2018 – 2020 MILWAUKEE, WI
Website Account Manager
ARI Network Services
Met regularly with clients to understand their
business goals and translate them into
effective website solutions.
Conducted in-depth analysis of user behavior
using tools such as Google Analytics and heat
mapping software to identify areas for
improvement.
Collaborated with marketing teams to optimize
landing pages, improve click-through rates,
and enhance overall user journey.
Implemented SEO best practices and
optimized website architecture for improved
search engine visibility.
Managed the highest touch clients and
experienced zero churn across 70+ accounts.
2017 – 2018 MILWAUKEE, WI
***********@*****.***
499 Blue Daze Street, Jacksonville, FL 32097, United States trinalavake.com
WORK EXPERIENCE
Marketing Specialist
Wilson Hurd
Created engaging and SEO-optimized content
for the website, blog posts, social media
platforms, email campaigns, whitepapers, and
case studies.
Collaborated with cross-functional teams,
including sales and product, to ensure
consistent brand messaging and a seamless
user experience across all content
touchpoints.
Developed and executed email marketing
campaigns to nurture leads throughout the
sales funnel, resulting in a 20% increase in
lead-to-customer conversion rate.
Implemented marketing automation
workflows to improve email deliverability and
engagement, leading to a 15% decrease in
email bounce rates.
2016 – 2017 WAUSAU, WI
Business Development Manager
Stevens Point Nissan
Managed a high-performing appointment
setting team for sales of 8 members,
consistently placing in the top 3 of the 27 store
auto group.
Conducted regular training sessions to
enhance communication skills, product
knowledge, and customer service, resulting in
increased customer satisfaction and repeat
business.
Implemented a CRM system to streamline
sales processes, track customer interactions,
and identify areas for improvement, leading to
a 30% improvement in sales efficiency.
Collaborated with the management team to
develop promotional strategies, resulting in a
wide increase in lead generation and customer
acquisition.
2012 – 2016 STEVENS POINT, WI
SKILLS
Mailchimp Professional
Constant Contact Professional
Campaigner Full
Omnisend Limited
Brevo Limited
EMAIL AUTOMATION RESOURCES
SEO and Keyword
Research
Full
Social Media
Management
Professional
Copywriting and
Editing
Professional
CONTENT MARKETING
Canva Certified Professional
Adobe Creative Suite
(Photoshop, InDesign,
Premiere Pro)
Professional
Design Principles,
Layout, Typography
Professional
CREATIVE
Web Analytics: Google
Analytics, Adobe
Analytics
Full
Content Management:
Wordpress, Concrete
Full
User Experience (UX)
Design
Professional
HTML & CSS Professional
WEBSITE AND E-COMMERCE
Salesforce Professional
Marketo Full
Hubspot Professional
Monday Full
Pipedrive Limited
CRM & PROJECT MANAGEMENT
EDUCATION
Marketing Bachelor of Arts
University of Wisconsin
Dean's List President, Tri-Sigma Sorority, 2010 VP, Communication Club
2007 – 2012
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