Social Media Content Writer

Cebile Celestina Dube

Phone: +27-68-055-****

Email: **************@*****.***

Created tools for internal and external communication saving 10 hours of work every week. Created and implemented a 12-month communication strategy to effectively reach and engage them. Conceptualized, convened and lead staff meetings between P.R office and sales agents / managers and attended 27 community events and public forums to promote our work. Initiated media Liaison, interviews, and queries. Answered and archived daily incoming and outgoing mail and Managed publicity statements, Press releases, Emails, SMS and voicenotes. GPA: 3.6

Full time study with thesis and practical learning GPA: B+ Pass

Head writer, student newsletter

Event organizer, Africa Day pageant, 2005

Secretary - Student body 2005/6

Conceptualized Campaigns, Creatives (copy + graphics) Deploying on social media platforms, campaign monitoring, budget management, drawing and interpreting reports. Developed and implement brand strategies to ensure consistent market positioning, enhance customer loyalty, and support integrated media planning and buying.

Planned, executed, and analyzed traditional and digital media campaigns, negotiating with agencies and vendors. PROFESSIONAL

EXPERIENCE

EDUCATION

National Council of SPCAs

Bcom Marketing Management Degree

LLB - Law Degree

Point.b Agency

P.R and Communications Officer 2021 - Present

Wits University 2011 -2014

University Of Swaziland 2003 - 2005

Social Media Campaign Manager 2018 - 2021

META 2022

Facebook Blueprint Certificate

Skillshop 2019

Google Ads Certification

Shaw Academy 2019

Digital Marketing Certificate

UC Berkeley MOOC 2019

Creative Writing Certificate

Copywriter 2014 - 2018

Millennial Content Duchess

Created persuasive, engaging, and high-performing copy that captivated audiences and drove massive engagement across platforms, leading to an increase in R.O.I and client retention. Conceptualized and created compelling messaging strategies that resonated across campaigns and platforms, working closely with the creative team and account managers.

·Spearheaded content production for multiple formats, including press releases, social media captions and campaigns, websites (incorporating SEO and keyword research), Newsletters and email marketing, Social media posts (including proofreading for spelling/grammar, verifying link functionality, and ensuring image relevance) Address:70A, 9th Ave, Bez Valley

Portfolio: https://bit.ly/4gXR5Kc

SKILLS

Communications, networking and interpersonal skills. Storytelling, creative writing and content creation skills. Analytical thinking and problem solving skills.

Teamwork, organization and corporate communication skill.s Time management and independent working skills.

Marketing research, data collection and data analysis skills. Report writing and in-person presentation skills.

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