Digital Marketing Manager
Resume:
March ****
Google Analytics GA* June ****
Google Adwords and Ads Certified June 2022
Fuquay Varina NC 27526
Michele Potts
EXPERIENCE
SKILLS
CERTIFICATION
HubSpot Sales Certified
************.*************@*****.***
EDUCATION
Rowan University
BA Business and Marketing
linkedin.com/in/digitalmadeez
Driving Sales Growth Building Client Relationships Exceeding Revenue Goals Accomplished Marketing and Sales Leader with over 15 years of experience driving revenue growth through innovative marketing strategies and high-impact sales initiatives. Proven expertise in digital marketing, customer acquisition, and cross- functional team leadership. Adept at leveraging data analytics and creative solutions to achieve business objectives, build brand equity, and maximize ROI for clients. Skilled in developing comprehensive campaigns that engage audiences, enhance client relationships, and deliver measurable results. Marketing and Sales Director
Zoe Marketing & Communications, Remote
Jun 2023 – Jan 2025
Directed multi-channel marketing campaigns, achieving a 20% YOY increase in digital ad revenue through strategic planning and execution. Spearheaded sales initiatives that enhanced client satisfaction and retention by 35%.
Designed and implemented innovative marketing solutions tailored to clients’ needs, driving brand awareness and engagement.
Optimized the use of digital platforms and analytics tools to measure campaign performance and adjust strategies for maximum impact. Strategic Digital Marketing Manager
BH Media / Lee Enterprises
May 2018 – May 2023
Developed and executed marketing campaigns across digital platforms, resulting in a 25% increase in ad sales YOY.
Leveraged tools such as Google Analytics GA4 and Nielsen to optimize marketing strategies and improve targeting precision. Collaborated with sales teams to align marketing initiatives with revenue goals, enhancing lead generation and conversion rates. Managed relationships with high-value clients, ensuring campaigns met business objectives and exceeded expectations.
Marketing Manager
Philadelphia Media Group
May 2016 – May 2018
Increased client conversion rates by 21% and upsell revenue by 14% through innovative B2B marketing campaigns.
Streamlined marketing processes to improve efficiency and reduce campaign turnaround time.
Directed creative teams in the development of content for targeted campaigns, ensuring alignment with client objectives. Digital Marketing Manager
NJ Advance Media / NJ.com
March 2012 – March 2015
Achieved a 30% revenue growth by executing data-driven marketing strategies tailored to client segments.
Managed digital advertising campaigns across platforms, optimizing for performance and ROI.
Built and maintained relationships with key clients, driving long-term business growth.
Marketing Campaign Strategy: Expert in designing
and executing multi-channel campaigns that
achieve measurable results.
Digital Marketing Tools: Proficient in Google
Analytics, HubSpot, Salesforce, and Nielsen tools
for campaign management and analysis.
Sales Enablement: Skilled in aligning marketing
initiatives with sales strategies to drive lead
generation and revenue growth.
Data-Driven Insights: Adept at using analytics to
inform decisions, optimize campaigns, and enhance
targeting precision.
Client Relationship Management: Experienced in
managing and growing high-value accounts while
ensuring client satisfaction.
Content Creation: Expertise in leading creative
teams to produce compelling marketing materials
that resonate with target audiences.
Contact this candidate