Content Strategist, Content Writer, Content Producer

DENISE DORMAN, CANDIDATE

Senior Content Strategist, Copywriter, Publicist, Video Producer, 1/23 – 11/24

WriteBrain Media LLC (Freelance Business), Chicago and Pensacola

I’m a top 1% Linkedin influencer with 30k+ followers and am an award-winning writer, producer, and creative concepts innovator with 20+ years’ experience; I help a diverse client base with creative ideation, creative direction, copywriting, content strategy and writing, ghostwriting, thought leadership development, branding, video production, and public relations services.

Software & Platform Fluency: Microsoft Office and Google Equivalent, CisionOne, PR Newswire, Sharepoint, Dropbox, Wrike, Basecamp, Trello, Clickup, Slack, Vidyard, MS Teams, MS Planner, Go Visually, Adobe Acrobat, Canva, Crello, VistaCreate, Adobe Spark, Lumen5, Animoto, BookBrush, Grok 2, ChatGPT, TikTok, LinkedIn, Facebook, Instagram, X.com, Threads, SnapChat

Industries served: Financial Services, Life Sciences, Health and Wellness, Bio Pharma, Technology, Education and Training, Food and Beverage, Industrial Manufacturing, Publishing, Music Industry, Media Influencers and Personalities, Arts and Entertainment, NY Times Bestselling Authors.

Current Projects: For client Barker-Christol Agency in Murfreesboro, TN, I write eBooks, content, speeches, ad copy, press releases, and perform media pitching for TN-based community bank, Sonata Bank; press release writing and media pitching for Cumberland Caverns; press release writing and media pitching for Tennessee Association of Dance, and Mississippi’s Madison the City Business Network.

Global Content Strategist, Senior Copywriter 3/21- 1/23

W.R. Meadows (International Building Materials Manufacturer

Wins: In my first 90 days, I helped W.R. Meadows gain 1,600 keywords, grew their blog impressions by 56.47%, incited a 98% jump in block clicks with my recommended website design changes.

Responsibilities: Concept ideation, graphic design layout and design, copywriting, subject matter expert curation, content writing and project management for email marketing, direct mail, magazine advertising, programmatic advertising, new product launches, internal newsletters, HR marketing, trade show marketing, website landing pages, video production, blog writing, sales enablement materials graphic design and writing, email marketing, direct mail, press releases, C-suite speeches and customer letters.

Audience Focus: Architects, Contractors, Corporate Building Managers

Global Content Strategist, Senior Copywriter 9/18 – 3/21

VISTEX (SAP Gold Partner, SaaS, Software Developer)

Wins: Humanized the VISTEX brand through copy tone and art direction changes; established their first-ever editorial standards bible.

Responsibilities: Creative ideation, subject matter expert curation, content writing, copywriting, ghostwriting editorial articles on behalf of global leadership team; worked on eBooks, blogs, website landing pages, infographics, video, and sales enablement materials.

Audience Focus: Rights, Royalties and Licensing, Life Sciences, Agribusiness, Wholesale Distribution, Manufacturing

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WriteBrain Media LLC, Chicago, IL 1/95 – 9/18

Wrote and produced nationally syndicated motorsports TV series THE SUPER CHARGERS for Jan Gabriel.

Was named the outside Agency of Record for First Penn-Pacific Life Insurance Company, owned by Lincoln Financial Group (LFG). My print advertising creative consistently outperformed LFG’s; LFG absorbed First Penn and disbanded the company.

Was named the public relations agency of record for Total Logistic Control.

Rebranded Heartland Payment Systems, creating the slogan “Trust Is Our Currency.”

Landed cable TV network opportunity for Texas haunted attraction.

Promoted PSGives.org to earn enough votes to win the coveted Mashable Award.

Negotiated Darryl Strawberry’s most recent autobiography book with HenschelHAUS Publishing.

Became the publicist and/or worked on projects for NY Times Bestselling authors L.A. Banks, Alessandra Torre, Meredith Wild, Kevin J. Anderson, Rebecca Moesta, Jay Bonansinga, Margaret Atwood, Rex Pickett, Dean R. Koontz.

WINS:

The Challenge: Louisville Ladder Group needed a brand and safety awareness campaign. My Solution: I innovated THE C.L.I.M.B. ACADEMY, a ladder-safety video training series I ideated, wrote, produced and directed, highlighting top tourist sites in Louisville, KY. Result: the video was played in HOME DEPOT stores throughout the U.S. and became a gold winner at the Worldfest Houston Film Festival. They still use it to this day and converted it to other languages.

The Challenge: Consorta Hospital GPO wanted to get noticed at a key trade show. My Solution: I developed a nationwide Battle of the Hospital Chefs campaign, where hospital chef finalists competed in a cooking contest at the trade show, judged by top Chicago chefs. Result: My campaign, including a direct mail campaign to top TV producers, won a coveted Gold Quill Award (the Oscars of the PR world). My campaign garnered two articles in the Wall Street Journal and it was featured on ABC World News Tonight and Fox News Chicago.

Media Pitcher, Yearly National Publicity Summit by Steve Harrison: I pitch my clients to 90+ media influencers in national TV, radio, print journalism, and podcasting. These are 6 intensive, 4-hour-long Zoom sessions with face-to-face media pitching.

Awards: Multiple Addy Awards, Multiple Worldfest Houston Film Festival Awards, Gold Quill Award

EDUCATION

Northern Illinois University, DeKalb, IL

Major: Journalism, Emphasis Public Relations Minor: Sociology

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