Data Analytics Project Management
Resume:
Jaimie Dunton
VP Marketing Technology
A senior marketing leader, pragmatic bridge-builder, and technological innovator piloting world- class roadmaps, empowering independence, and inspiring the next generation of enterprise growth in multi-million dollar organizations.
Experienced strategist for financial services, agile/lean project management, managing demand generation, predictive data analytics, product management, go-to-market campaigns, technology, mobile, marketing, operations, and enterprise transformation. A visionary who serves as a catalyst by delivering repeatable, sustainable, and predictable revenue in key regions via integrated marketing campaigns. Data Analytics & Cross-Functional Operations Innovator Digital & Strategic Agent of Change
Transformational Solutions Leader / Collaborator
Team Mentor / Trusted Business Partner
EXECUTIVE SUMMARY
'Jaimie is a highly skilled marketing innovator who operates at a very high level. It is her combination of technical acumen, intellect, drive, leadership, and flexibility that enables her to excel. She is highly intelligent, has a remarkable work ethic, and has deep intellectual knowledge. Jaimie is a global powerhouse, a brilliant development professional, a relationship manager, and an innovation leader. I have worked with many people over the years, but none have been as talented and genuine as Jaimie.'
- Excerpt from a recent performance appraisal
'AN EXCEPTIONAL MARKETING STRATEGIST AND
OPERATIONAL LEADER, WITH THE DRIVE FOR PERFECTION Lead Strategic Marketing Initiatives: Spearheaded marketing efforts across New England for "Ubreakifix" franchisees, enhancing their brick-and-mortar presence and advertising strategies.
Innovative Campaign Rollouts: Successfully launched multiple marketing initiatives, including van wraps and guerilla marketing for 'remote tech,' driving brand visibility and customer engagement.
Impressive Revenue Growth: Achieved a twofold increase in Home Plus product adoption within six months, contributing millions in revenue for the New England region.
Direct Reporting to C-Suite: Regularly present comprehensive sales reports and insights to the C-suite and franchise owners, ensuring alignment with organizational goals.
Relationship Building and Data-Driven Marketing: Cultivated strong relationships with franchise owners, providing tailored, data-based marketing recommendations to drive business success.
Steered a transformative retention marketing vision for Aera, employing data science to identify key CRM segments, leading to a remarkable $800k boost in digital revenues.
Revolutionized customer journey alongside the Digital Marketing team, leveraging innovative strategies for personalized messaging, driving significant customer engagement and satisfaction.
PROFESSIONAL HISTORY
2023 -
Present
Market Manager
Asurion
2023 - 2023 Lifecycle Marketing Manager
Prolitec Inc.
******.******@*****.***
linkedin.com/in/jaimiedunton
Corinth, Maine
Master of Business
Administration, Marketing,
Bellevue University
Bachelor of Science in
Management, Bellevue
University
Bachelor of Arts in Hispanic
Studies, University of Southern
Maine
EDUCATION
SQL
Agile / Lean
Salesforce / CRM
Tableau
SEO / SEM
Ariba
PowerBI
Google Analytics
Zoom
Final Cut
Adobe Premiere
Google Suite
Adobe Creative Suite
Microsoft Office / Teams
Social Media: Facebook,
LinkedIn, Twitter, and
Instagram.
TECHNICAL
Strategic Marketing / Planning
& Innovation
Project / Program / Product
Management
Brand and Video Storytelling /
Content Strategy /
Development
Marketing Automation /
Campaign Strategy / Execution
SKILLS
Championed a "Buy 2 Get 1 Free" strategy, reigniting engagement among a 58k customer base while expanding new customer acquisition and fortifying customer loyalty through targeted CRM and retention marketing campaigns. Implemented dynamic dashboards and reporting systems, facilitating real- time tracking of lifecycle program performance and enabling data-driven strategic decisions.
Fostered synergy with Digital Marketing & Engineering teams, refining event taxonomy, user traits, and cohort management within our marketing platforms to enhance customer targeting.
Used avant-garde technologies to support the retention/CRM strategy, elevating operational efficiency and customer experience. Deployed cutting-edge data enrichment strategies, harnessing customer data for personalized marketing, deepening customer insights, and driving overall business success.
Orchestrated collaboration with the Creative team, refining content and messaging based on deep customer insights to enhance engagement and brand loyalty.
Led cross-functional initiatives with Digital Marketing, Finance, and Fragrance teams, ensuring marketing strategies aligned with broader organizational goals and boosting ROI.
Orchestrated product marketing leadership; delivered product portfolio Go To Market and Launch Strategies, Case Studies, Content, Product Messaging, and Website Design for internal and external stakeholders. Delivered 5+ Live product demos for 300+ sellers to use in the field. Optimized company and product awareness by managing collateral and content development, communications, advertising, and lead generation. Conceptualized and published 180+ slide decks for sellers to create their pitch decks.
Developed and implemented battle cards and product one-pagers to be used internally and externally as key collateral.
Pioneered the development of all elements of the strategic financial, tactical marketing plan and demand generation, execution, fiscal planning and budgeting, and analysis of results; branding, messaging, corporate communications, social media programs, content marketing strategy, and deliverables, sales enablement tools, operations, communications, videos, blogs, events, website, speaking engagements, GTM research, strategy, vertical markets, and analysis of results.
Secured a $100,000 contract due to researching specific CxO targets for specific middle-market banks.
Shaped and supported a multi-million dollar bank merger; conceptualized and implemented 300+ 'Thank You' boxes containing QR codes. Led three large ABM accounts for stakeholders via Salesforce; coached, trained, and mentored new team members.
Piloted all demand generation/growth marketing aspects, including outbound campaigns, social media, conference/event participation, content development
(eBooks, whitepapers, videos, infographics), and website management. Conceptualizes, develops, and manages integrated demand generation programs/campaigns for clients, including 3rd party programs, tradeshows, video case studies, leads, webinars, events, press releases, coverage, briefings with key media analysts, social and email campaigns to drive pipeline and stakeholder revenue objectives.
Drove a 20% increase in sales for the Flow Clothing Company, including presales messaging and materials, onsite educational videos, demonstrations, training, social media, and magazine articles.
Cross functionally collaborates with the Sales Team, PR Team, Product Marketing, and Content teams to develop tools and effective content to drive results; guided third-party contractors, PR agencies, vendors, and fiscal teams. 2022 - 2023 Senior Product Marketing Manager
Corpay
2021 - 2022 Marketing Manager
Accenture
2019 -
Present
Marketing & Sales Consultant
Dunton LLC
Public Relations / Social Media
Strategist
Event Management
Go to Market Research /
Strategy / Planning /
Messaging
Digital Media / Editing
Brand Steward / Visionary
Website Strategy / Messaging /
Development / SEO / SEM
Customer Segmentation
Thought Leadership / Vision /
Goal Setting
Cross-Functional Team
Leadership
Customer Centricity / CRM
Training / Leadership /
Mentorship
Negotiations / Contractual
Partnerships
Execution & Results
Technology Roadmap
Development
Business Intelligence
Account-Based Marketing
Strategy / Program
Development
Strategic Enterprise
Transformation
B2B / B2C
Contractual Negotiation
Purchasing / NDAs / RFPs
Collaborative Vision & Goal
Setting
KPI Dashboards
Enterprise Governance /
Compliance
Organizational Development
Diversity / Inclusion
Leadership
Communication /
Collaboration / Conflict
Resolution
Continual Process
Improvement
Operational Assessment /
Excellence
Emotional Intelligence / EQ
Ingenuity / Energy
Pragmatic / Creativity /
Problem Solving
Influence / Resilience /
Integrity
Cultural Bridging / Openness /
Humility
SKILLS
Downtown Womens Center
VOLUNTEER
Optimizes the entire lifecycle of marketing program strategy and execution, including determining the appropriate marketing mix to suit marketing strategies best, designing concepts, message creation, developing target lists, project management, and program analysis/measurement. Managed and executed corporate-level business intelligence for lead generation, product, and share; transformed marketing programs to generate revenue-producing leads, build sales pipeline, and increase awareness; tested intelligence validity, accuracy, and consistency for product launches, webinars, global events, email campaigns, advertising, social media, SEO, and SEM.
Secured the opening of 300+ locations in indirect channel distribution that were not previously available for distribution, including supermarkets, convenience stores, and other carriers (i.e. Metro); liaised with CXOs of authorized retailers.
Won a 5% market share increase on the West Coast from target customers through a highly successful A/B campaign.
Shaped and supported disaster relief for the California Wildfires and Volcano in Hawaii, with over 10,000 customers affected.
Championed simultaneous project management leadership for scope, timeline, budget, risk assessment/mitigation, resources, workflow, quality, and contracted deliverables, including design, planning, forecasting, manpower, scheduling, implementation, CRM, execution, milestone reviews, KPIs, and stakeholder reporting.
Facilitated and guided sales, marketing, and HR leadership; strategic planning, HR, recruitment, performance management, compliance, and product development.
Cut costs by $50,000 through delivery theft analysis. Owned management responsibility for 100+ employees. Reduced RISK operations score by 50%.
Piloted marketing leadership, strategic trends, forecasting, predictive data analytics, strategic planning, and KPI reporting to stakeholders; drove collaborative relationships with the LA Lakers, Staples Center, and the Dew Tour and Icona Pop with a $1 million budget.
Coordinated and executed a Women’s leadership meeting with 300+ attendees; produced monthly meeting agendas for leader presentations. Spearheaded leadership for 20+ associates in 3 company-owned retail stores representing $1+ million annually in reoccurring revenue; strategic sales planning, HR, training and development, curriculum development, fiscal planning/budgeting, predictive analytics, new business development, CRM, PR/media, marketing, channel strategies, collaborative relationship building, and financial modeling.
Exceeded consistent yearly sales and profitability quotas of 110%+ annually. Ignited CRM levels to drive customer engagement and consumer brand loyalty; recognized as a national top performer (2X Winners Circle Award). Mentored staff members through leading and influencing, improving employee satisfaction, and dramatically reducing turnover.
Brand Champion: Orchestrated training, leadership seminars, and local events to propel brand strength.
Authored and conceptualized all training and development for multiple staff members and administered all annual performance reviews; mentored high- potential leaders, enabling promotions of team members. 2017 - 2019 Data Scientist / Marketing Manager
Verizon Wireless
2015 - 2017 Sales Manager
Verizon Wireless
2014 - 2015 Marketing Manager
Verizon Wireless
2006 - 2014 Store Manager
Verizon Wireless
English
Spanish
LANGUAGES
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