Social Media Graphic Design

Pattie McNab -vGraphic Designer

******.*****@*****.*** • http://www.linkedin.com/in/pattiemcnab • http://pattiemcnab.myportfolio.com • 917-***-****

Summary

I’m a design professional with over 15 years of experience crafting impactful, strategic visuals for global brands, startups, and nonprofits. My expertise lies in leading multi-channel creative initiatives, including brand sponsorships, experiential engagements, 360-degree campaigns, and digital-first solutions. I have recently pivoted to learning more in the fashion, home, beauty and lifestyle brands. I’m currently work at Anthropologie learning from the ground up about the ins and outs of retail fashion, display, merchandising and what customers gravitate toward, want and how design makes or breaks their experience. I am also exploring how both customers and employees respond to the effectiveness of brand displays and operations.

I have a strong foundation in brand identity and visual systems, collaborating with marketing teams, external agencies, and senior leadership to create work that aligns with business objectives and enhances brand impressions. From my years of experience I can be a graphic design and UX /UI website and app generalist. From ideating brand narratives to producing assets for outdoor display, digital social media, and video, I excel at delivering cohesive creative solutions across diverse platforms.

I thrive in fast-paced, collaborative environments and bring a balance of creativity, strategy, and attention to detail to every project. With a keen understanding of cultural nuances and a commitment to high-quality work, I’m skilled at adapting designs to meet the evolving needs of brands while staying true to their core identity. I am never satisfied with “good enough.”

Proficient in Adobe Creative Suite, video editing softwares, animation and leveraging data-driven insights, I’m passionate about elevating brands through thoughtful design and impactful storytelling. I’m excited about the opportunity to lead, contribute and encourage innovative creative development that helps organizations grow and succeed.

Experience

Creative Director - Identity Logo Designer

Teal Studio - New York, NY 2009-Present

Boosted client revenue by 316.67% in six months through strategic client acquisition, contract negotiation, and project delivery.

Developed ten compelling brand identities and logos within a year, elevating client brand presence.

Generated a 272% increase in LinkedIn profile views and acquired two new clients in eight weeks through innovative AI and Photoshop-driven social media campaigns.

Amplified LinkedIn engagement by 4,102% through targeted social media efforts.

Increased blog traffic 76% in 30 days through SEO and consist content.

Enhanced client visibility and product/service interest by 43% through strategic visual roadmaps, resulting in increased repeat business.

Streamlined client marketing efforts by developing creative and technical solutions.

Improved marketing ROI by 15% through A/B testing of marketing materials, identifying logo-based content as a top performer.

Increased 35% positive reviews over 8 months, through strategy implementation strengthening brand perception and customer trust through consistent visual branding.

Sales Associate

Anthropologie - New York, NY Dec 2024-Present

Learning all parts of retail in the Fashion, Home, Beauty Product, Lifestyle space from an aesthetically cohesive brand. Experience in sales, customer service, in-store display / marketing, styling, and stock.

Senior Photo Editor

Getty Images - New York, NY 2002-2007

Led and optimized a 20-person global team to execute high-risk assignments in volatile regions, ensuring logistical efficiency and operational excellence.

Developed and executed high-impact visual storytelling campaigns aligned with corporate strategy, generating increased revenue.

Achieved record-breaking sales for packaged photo stories through effective global team leadership, pitching, and negotiation, more than doubling average rate.

Elevated photographer market value and company revenue by developing and executing targeted marketing strategies.

Maximized ROI on photo story investments through optimized resource allocation and performance measurement.

Created highly compelling visual narratives that drove revenue and client acquisition, resulting in exclusive content demand.

Expanded business through strategic talent acquisition and onboarding of skilled photographers.

Provided comprehensive operational support to photographers, driving story development from concept to global market sales.

National Photo Editor

The Associated Press - New York, NY 2000-2001

Fast-paced photo and caption editing for U.S. based news events

Coordination of photo desk while monitoring newswire and television for breaking news events and coordination with clients, staff and photographers

Maintained consistent picture quality, coverage and speed while focusing on overall picture priorities

Graphic Design and Photo Editor

Baseball America Magazine - Durham, NC 1999-2000

Elevated the appearance through better choices of photography and lay out design. Formatted and designed pages for bi-monthly magazine, stats book and marketing pieces.

Retouched photos insuring photos would print on newsprint at highest quality

For my full work history please visit http://www.linkedin.com/in/pattiemcnab

Volunteer Experience

Producer / Fundraiser / Brand - Web & Print Designer

187 Film Festival - http://www.187ff.com 2018-Present

Founding Board Member, Editor

The Image, Deconstructed 2010-2013

Education

University of North Carolina - Chapel Hill

School of Journalism & Mass Communications

BA Visual Communications: Documentary Photojournalism, Graphic Design and New Media

Skills

Creative Storytelling • AI Prompt Research (Txt & Images) • Networking • Communication • Design Leadership • Brand Identity • Brand Positioning • Strategic Branding • Brand Development • Creative Ideation • Concept Development • Project Management • Budgets • Revenue Generation • Social Media Marketing • Adaptability • Curiosity • Typography • Artificial Intelligence • Graphic Design • Logos • Color Theory • Adobe Illustrator • Adobe Photoshop • Adobe Indesign • Adobe Firefly • Adobe Premiere • Adobe Animate • Final Cut Pro • UX / UI • Presentation Design • Video Editing • Social Media Content Creation • Attention To Detail• Resilience • Multitasker • Patience • Persistence • Marketing • Brand Awareness • Collaboration • Creative Thinking • Brand Management • Detail Oriented • Organizational Skills • Brand Compliance

******.*****@*****.*** • http://www.linkedin.com/in/pattiemcnab • http://pattiemcnab.myportfolio.com • 917-***-****

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