Marketing & Sales Director

**** *. ******* ***., *******, US, ***** •

****************@******.*** • 818-***-****

LAURA MOORE

Director of Marketing

PROFESSIONAL SUMMARY

Director of Marketing with over 25 years of experience in the cannabis and beverage alcohol industries, specializing in brand development and data-driven strategies. Demonstrates expertise in team leadership, trade marketing, and account management, effectively driving sales growth and expanding market presence. Committed to leveraging analytical skills and strategic insights to enhance brand visibility and foster long-term client relationships. EMPLOYMENT HISTORY

DIRECTOR OF SALES & MARKETING Apr 2024 - Nov 2024

Albert Einstones CA, AZ, MA, MI, MO/Canada

NATIONAL DIRECTOR OF TRADE MARKETING Aug 2020 - Nov 2023 Kiva Confections CA, AZ, NV, MI, MA, MO, IL/Canada Directed sales teams, achieving significant market growth and enhanced brand presence. Implemented KPIs, optimizing sales efficiency and retail marketing effectiveness. Recruited brand ambassadors, boosting visibility and solidifying partnerships. Managed key accounts, ensuring consistent support and leveraging data-driven insights. Collaborated with manufacturing to improve quality control and forecast accuracy. Partnered with manufacturing teams to elevate quality control standards, optimizing production forecasts and ensuring product freshness.

Orchestrated expansion of brand ambassador programs, fostering increased brand awareness and strengthening strategic partnerships in all markets.

Managed key accounts across markets, leveraging data-driven insights to maintain sales performance and enhance marketing support initiatives.

Spearheaded sales team optimization, driving market expansion and enhancing brand visibility through strategic KPI implementation and data-driven account management. Pioneered brand ambassador programs, fostering partnerships and amplifying market presence while collaborating with manufacturing to refine quality control processes. Leveraged data insights to optimize sales strategies, improve forecast accuracy, and enhance marketing support initiatives across key accounts.

Developed Trade Marketing Department, enhancing market strategy and expanding into Canada. Collaborated with teams to produce brand guidelines, improving national brand rollouts. Redesigned displays for premium, cost-effective solutions, meeting educational needs. Established Retail Educational Program, ensuring brand consistency and field support. Implemented Salesforce for data collection, enhancing consumer and competitive insights. Spearheaded Trade Marketing Department creation, implementing innovative go-to-market strategies and expanding operations to Canada amid pandemic challenges.

Partnered with cross-functional teams to develop comprehensive brand structures, guidelines, and playbooks for successful national brand rollouts.

Redesigned modular displays across all brands and formats, enhancing premium appeal, cost-effectiveness, and educational value for consumers.

Launched national Retail Educational Program, boosting B2B support and managing campaigns to align field needs with brand content and maximize coverage.

Implemented Salesforce nationally, enabling data-driven insights for retail, consumer, and competitive analysis, while managing a substantial budget.

Pioneered Trade Marketing Department, driving market expansion to Canada and implementing cutting-edge go-to-market strategies amid pandemic challenges.

DIRECTOR OF SALES & MARKETING May 2018 - Aug 2020

KushyPunch CA/MI

WEST REGION MANAGER OF SALES – SPECIALIST DIVISION Apr 2016 - Apr 2018 Strategic Group CA, NV, WA & Hawaii

MOET HENNESSY PORTFOLIO MANAGER Apr 2014 - May 2016 Pacific Wine & Spirits SoCA

Led sales growth across licensed collectives, achieving measurable revenue increases. Trained team on product knowledge and sales techniques, enhancing performance. Expanded sales and brand ambassador teams, boosting market presence. Advised on packaging, compliance, and distribution, ensuring regulatory adherence. Managed pricing strategies and key accounts, optimizing sales opportunities. Spearheaded sales growth for KushyPunch portfolio, restructuring team and implementing best practices, resulting in significant revenue increase.

Pioneered strategic initiatives in product development, compliance, and distribution, enhancing market positioning and operational efficiency.

Orchestrated cross-functional collaboration, aligning sales, marketing, and HR efforts to drive cohesive business growth and employee satisfaction.

Crafted and executed comprehensive sales strategies, managing key accounts and special events to amplify brand presence and market share.

Optimized pricing strategies and sales quotas, leveraging data-driven insights to propel sustainable growth and exceed performance targets.

Spearheaded sales team restructuring and implemented best practices, driving substantial revenue growth for KushyPunch's product portfolio.

Managed West region finances, ensuring precise monthly and annual reporting. Oversaw client budgets, maintaining alignment with project scopes. Collaborated with HR on employee development and performance evaluations. Developed brand KPIs, facilitating quarterly progress updates. Conducted team training on sales techniques, enhancing brand knowledge. Oversaw financial operations for West region, including expense management, financial reporting, and budget reconciliation for multiple business entities.

Partnered with HR to drive organizational growth, manage employee relations, and implement performance evaluation processes across the specialist division.

Developed and tracked KPI goals with clients and brands, delivering regular progress reports to drive sales performance and strategic alignment.

Led comprehensive training programs on brand knowledge and sales techniques, fostering best practices and skill development across the team.

Monitored scope of work and client PO budgets, ensuring project alignment with financial objectives and maintaining strong client relationships.

Optimized financial operations for West region, enhancing reporting accuracy and streamlining budget reconciliation processes across multiple entities.

Managed 75 luxury accounts, boosting distribution and menu placements by 30% annually. Developed over 50 programs and 100 pairings, enhancing brand visibility and engagement. Organized 20+ wine and spirits events, integrating sales strategies for increased exposure. Trained 600+ staff, fostering enthusiasm and knowledge of the portfolio. Oversaw $80,000 budget, ensuring efficient allocation and achieving 30% sales growth. Orchestrated portfolio growth through strategic account management, driving substantial sales increases and expanding menu placements across 75 high-end venues.

Conceptualized and executed diverse promotional initiatives, including pairing events and themed dinners, fostering brand awareness and engagement.

Cultivated robust relationships with key stakeholders, facilitating seamless communication between supplier and distributor teams to enhance market presence.

Managed multiple budgets exceeding $80,000, ensuring optimal resource allocation for events and supplier programs while meeting sales objectives.

Spearheaded comprehensive staff training programs, educating over 600 industry professionals to elevate portfolio knowledge and drive product enthusiasm.

Drove substantial sales growth across 75 luxury accounts, expanding distribution and securing prime menu placements for portfolio brands.

MARKETING & EVENTS MANAGER Jan 2007 - Apr 2014

Pacific Wine & Spirits California

EVENTS BOOKING DIRECTOR Mar 1999 - Dec 2006

City of Los Angeles, Current Affairs Department Los Ángeles JUNIOR PUBLICIST Jul 2001 - Apr 2003

SSA Public Relations Encino, CA

Coordinated 1,800+ annual promotional events, enhancing brand visibility and market engagement. Managed million-dollar budgets, ensuring efficient allocation and cost-effective program delivery. Held teams accountable for achieving sales goals, driving significant growth in key performance metrics. Collaborated with agencies to execute all promotional activities, maintaining budget adherence. Developed over 50 customized programs, targeting specific demographics to boost brand promotion. Orchestrated 1,800+ annual promotional programs, managing million-dollar budgets and driving substantial ROI growth across 100+ sales representatives.

Developed and executed over 50 customized programs annually, aligning with marketing directives and sales goals to enhance brand promotion in targeted accounts.

Fostered strong relationships between suppliers and sales teams, ensuring seamless coordination of promotional activities and special events.

Pioneered creative solutions for brand promotion, resulting in measurable increases in case sales, menu placements, and overall market presence.

Produced comprehensive monthly and annual reports, showcasing program success through data-driven insights on ROI, sales metrics, and visual achievements.

Spearheaded 1,800+ annual promotional events, managing million-dollar budgets and driving substantial ROI growth across 100+ sales representatives.

Led event booking and coordination for multiple venues, enhancing client satisfaction. Managed databases and client information, ensuring accuracy and accessibility. Oversaw a team of 20-30 employees, fostering a collaborative work environment. Conducted client meetings and created cost estimates, improving financial transparency. Organized large-scale events and festivals, achieving seamless execution and high attendance. Managed complex database systems, enhancing client information organization and streamlining event coordination processes for improved operational efficiency.

Led a team of 20-30 employees across multiple venues, optimizing staffing schedules and boosting overall productivity in event management.

Pioneered comprehensive accounting and sales reporting systems, providing crucial insights for strategic decision-making and revenue growth.

Orchestrated diverse events, from intimate client meetings to large-scale festivals, ensuring seamless coordination with catering, vendors, and stakeholders.

Spearheaded the integration of advanced computer programming for box office and website operations, significantly enhancing user experience and ticket sales.

Pioneered digital ticketing system, streamlining event access and reducing wait times for attendees at large-scale festivals and gatherings.

Coordinated media placements for clients, enhancing brand visibility and media engagement. Managed press material distribution, ensuring timely and effective communication. Collaborated with entertainment clients, fostering strong industry relationships. Supported executive team, contributing to strategic public relations initiatives. Spearheaded media campaigns for high-profile clients, securing placements in top-tier outlets and driving brand visibility across print, TV, and radio platforms.

Coordinated with cross-functional teams to execute strategic press material distribution, enhancing client exposure in entertainment and general market media.

Developed creative PR strategies for diverse clientele, from entertainment giants to retail leaders, adapting approaches to meet unique industry demands.

Managed intricate logistics of press events and media tours, ensuring seamless experiences for clients and maximizing positive coverage opportunities.

Cultivated strong media relationships, leveraging network to secure impactful coverage for clients across various entertainment and lifestyle sectors.

Orchestrated media campaigns for high-profile clients, securing placements in top-tier outlets and elevating brand visibility across print, TV, and radio platforms.

EDUCATION

AA DEGREE Aug 1998 - Dec 2000

Pasadena City College Pasadena

SKILLS

Sales Management (Experienced), Marketing Strategy (Experienced), Team Leadership (Expert), Account Management (Expert), Brand Development (Experienced), Trade Marketing (Expert), Event Management (Expert), Budget Management (Expert), Product Education (Expert), Client Relations (Expert), Data Analysis (Expert), Compliance (Experienced), Project Management (Expert).

LANGUAGES

English (Native), Spanish (Proficient).

ADDITIONAL INFORMATION

AWARDS

Top Sales Professional

Incentive Award for Top Portfolio Specialist in the Country TECHNICAL SKILLS

Google • MapMyCustomers • HubSpot • Encompass • MS Word • Windows • MS Access • MS Excel • MS Outlook • Photoshop • Picture It • CADD Development • PowerPoint • Diver • Website Development • SharePoint • SalesForce • QuickBase • LeafLogix • Social Media • Internet research LINKS

LinkedIn: www.linkedin.com.

REFERENCES

Vilay Matuska, Kiva Confections (*****@***************.***, 310-***-****); Robby Pinnamaneni, Albert Einstones 602-***-****); Adam Grablick, Kiva Confections (****@***************.***, 612-***-****); Anisa Dillihay, City of Los Angeles 323-***-****); Emily Plizak, Kiva Confections (*****@***************.***, 267-***-****); Jerry Smith, Rhino Global Solutions - Vendor (*****@********************.***, 609-***-****); Johnny Stange, Pacific Wine & Spirits 646-***-****); Marissa Gomes, Kiva Confections 818-***-****); Sonia Sotello, Pacific Wine & Spirits & SSA Public Relations (*******@*****.***, 312-***-****).

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