Marketing Manager Brand

Jordyn Brooke Kline

Potomac, Maryland ***** 240-***-**** ***********@*****.***

EDUCATION

University of Florida May 2019

Bachelor of Science in Business Management - Warrington College of Business Gainesville, Florida Lorenzo De’ Medici

Study Abroad Program

January 2018-May 2018

Florence, Italy

MISSION STATEMENT

To combine my passion for hospitality, my interpersonal skills and my strategic problem solving capabilities to execute influential development and management practices within the hospitality realm that strategically enhance the connection between people and place WORK EXPERIENCE

Careated

CEO & Founder

January 2023-Present

Potomac, Maryland

● Founded Careated: A consulting and software company helping hotels facilitate meaningful experiences and collect data from the bookings for purposeful enterprise marketing content as a whole, as well as, an individual hotel/destination property basis

● Conducted market research to understand the sustainable/regenerative/wellness landscape from the hotel vs. traveler point of view

● Analyzed the gap in the market for consumer insights about traveler awareness to impactful experiences in the communities hotels are located

● Developed a pitch deck with a proof of concept plan specific to positioning a large multinational hotel chain: Marriott International as a leader

● Established partnerships with developers and tour operators to understand their experiences and analyze which fit within the pilot

● Constructed a pilot launch plan with tech requirements based off Marriott ESG/social impact reporting requirements and consumer content needs

● Managed a development team to create the Careated platform, while working with Marriott to update the front-end (Tours and Activities website) and back-end (dashboard): i.e. tagging specific tour operator experiences in destinations to collect data needed (once traveler books these experiences) for purpose based marketing content to come from the Careated platform CDM New York

Account Supervisor

March 2022-June 2023

New York, New York

● Worked as an account lead on therapeutic accounts including AbbVie (Endocrinology), Calliditas (Nephrology), and Teva

(Osteoporosis) in order to help better patients' care and wellness journey

● Collaborated with client teams to strategize and develop website and email content specific to enterprise wide strategy and brand goals

● Created content, mapped the user journey, designed website wireframes and worked with development teams to execute this website in order to drive awareness of prescribing branded vs generic drugs to their patients for better care

● Built a marketing launch plan consisted of printed brochures and digital website and billboards based off of the enterprise wide strategy provided by our pharmaceutical clients to showcase at their conferences, doctor’s offices, and online Saatchi & Saatchi Wellness

Senior Account Executive:4 Months

Account Executive:11 Months

November 2020-March 2022

New York, New York

● Led the AbbVie account by managing direct reports and their day-to day tasks via Microsoft Teams, Excel, Sharepoint, and Creative Workflow

● Participated in daily tasks such as updating status reports and conducting competitive audits in order to drive internal process and efficiency

● Supported communication between all agency stakeholders by cultivating relationships with creative teams and external vendors in order to deliver projects according to timelines

McCann Worldgroup

Assistant Account Executive:1 Year

Global Strategy Intern:3 Months

June 2019-November 2020

New York, New York

● Worked on 5G nationwide campaign for the Verizon Wireless account by delivering printed and digital materials

● Worked with Apple, NFL, and the New York Times to collaborate on multi-branded materials for the Verizon 5G launch

● Managed agency stakeholders (strategy, creative, print) in order to execute tactics across TV, OOH, Radio, Email, and Print magazines

● Conducted a variety of studies to unleash the macro trends driving our everyday life decisions including the areas of luxury and wellness

● Presented a stance on the importance of wellness through research and analysis to C-Suite executives on the Global Intelligence Team

● Helped relevant agency clients/companies apply luxury and wellness macro-trends to their brand positioning and advertising materials SKILLS

● Quantitative and Qualitative market research i.e. SurveyMonkey, YouGov

● Strategic planning and positioning based on consumer insights and target audiences

● Creating and pitching decks/one-pagers for partnership development/new business i.e. PowerPoint, Word, Figma

● Product development and product marketing; Brand development and brand marketing

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