Social Media Digital Marketing

KHADIJHA TARIQ

SUMMARY

Versatile content specialist specialist with 6+ years of experience across the US, UK, Middle East, and Pakistan. Expertise in content marketing, social media management, and digital marketing with a proven track record in freelancing, PR agency, magazine journalism, academia, and startups. Awarded double gold medals and a scholarship for academic excellence. Authorized to work in the US without needing sponsorship. WORK EXPERIENCE

Conduct in-depth research on the ideal customer profile and industry-related topics, generating relevant content ideas that align with target audience interests and business goals. Lead and participate in brainstorming sessions to develop innovative content strategies, fostering a collaborative environment that encourages creative thinking and continuous messaging refinement. Craft persuasive landing page copy that effectively converts visitors into leads, utilizing data-driven insights to enhance conversion rates.

Create engaging social media posts that showcase the brand's playful yet strategic persona, driving increased engagement and brand visibility across platforms.

Produce well-researched and informative marketing materials, including whitepapers, blogs, infographics, ebooks, and emails, that effectively communicate key messages to the audience. Develop persuasive ad copy for paid marketing campaigns across multiple platforms, optimizing content for maximum reach and engagement.

Collaborate with marketing and design teams to ensure cohesive alignment of textual and visual elements in campaigns, enhancing overall brand presentation.

Write and optimize content for SEO to improve visibility and engagement, utilizing best practices to increase organic traffic.

Monitor and analyze content performance metrics to assess effectiveness, identify areas for improvement, and inform future content strategies.

Content Marketing Specialist- Sharelitix (Remote-Part-time) United States of America

Oct 2024 - Present

• 4218 Ferro St, Stafford, Houston, TX • 281-***-**** • *************@*****.*** Led comprehensive email marketing campaigns using Mailchimp, overseeing strategy, content creation, template design, and landing page optimization. Achieved a 35% open rate, surpassing industry benchmarks by 10%, and increased lead generation through performance analysis and content calendar management. Spearheaded organic social media and PPC campaigns on Instagram, Facebook, LinkedIn, and X, resulting in a 30% increase in engagement, 15% subscriber growth, and a 25% expansion of the service provider network. Ensured timely scheduling and content consistency using Hootsuite and Meta Business Suite for optimal content delivery.

Designed visually engaging content using Canva, including social media posts, reels, and email campaigns, enhancing brand presence and driving audience interaction. Optimized website traffic through SEO-driven blog strategies, keyword research, and content optimization, leading to a 20% increase in organic traffic and improved search rankings. Executed successful influencer marketing campaigns and hosted Instagram Lives and webinars, driving a 27% increase in social media engagement and a 30% growth in brand visibility. Analyzed marketing performance and created detailed reports, demonstrating a 10% conversion rate, 27.82% engagement, and an 8% ROI through continuous campaign optimization. Managed customer queries via HubSpot CRM, ensuring 8% improved customer satisfaction and streamlining CRM operations for better service efficiency.

Digital Marketing Executive- ImamConnect (Remote)

United Kingdom

Mar 2023 – Aug 2024

Produced SEO-optimized content for six websites across industries, including pet care, finance, academic writing, and scholarships. Conducted keyword research and implemented SEO best practices, resulting in a 50% increase in organic traffic and improved search rankings. Developed and led social media strategies on Instagram and Facebook, achieving 20% follower growth and a 30% increase in reach, significantly boosting brand awareness and expanding the digital footprint. Managed and scheduled posts using Meta Business Suite and Hootsuite, ensuring timely content delivery aligned with the calendar, increasing engagement and platform activity. Devised strategies to grow organic website traffic through competitor research, keyword optimization, and content analysis, leading to improved site visibility and user engagement. Managed a team of 6 writers, overseeing content production, editing, and proofreading, maintaining a 98% accuracy rate in spelling, grammar, and punctuation, while ensuring high-quality content aligned with brand guidelines.

Content & Social Media Manager- Creative Savants

(Remote- Part-time)

United Arab Emirates

Mar 2021– Aug 2024

Content Writer/Editor - Creative Savants

(Remote- Part-time)

Jan 2018 – Mar 2021

Developed and optimized high-quality blog content, implementing strategic SEO practices and continuous keyword research, leading to a 60% increase in organic traffic and improved search engine performance. Monitored and analyzed content performance metrics, using data-driven insights to refine strategies, resulting in a 25% increase in click-through rates (CTR) and a 30% growth in user engagement, enhancing audience interaction and retention.

Revamped website content, including redesigning landing pages to improve user experience and conversion rates, contributing to a 30% boost in page engagement and overall website performance. Authored case studies, client proposals, and academic projects, ensuring clarity and adherence to APA, Chicago, and MLA style guidelines, producing publication-ready documents with high-quality standards. Produced high-quality media content across formats, including press materials, media pitches, news reports, op- eds, interviews, multimedia content, broadcast scripts, and website copy for organizations like the Organization of Islamic Cooperation, Muslim World League, and Bitsmedia. Published feature articles and opinion pieces in outlets such as Hollywood Digest and Newstalk Florida. Conducted in-depth research and industry analysis to identify media trends and secure prominent placements, executing outreach strategies that increased media visibility and coverage for clients. Managed administrative tasks, including meeting scheduling, sending targeted media pitches, organizing workshops on climate change, youth activism, and faith-based leadership, and conducting background research on trending topics for timely media engagement.

Spearheaded the First Climate Action Youth Fellowship with Faith For Our Planet and Duke University, overseeing cohort shortlisting, interviews, and social media content creation. Managed reports, press releases, and program materials, ensuring successful execution and impactful outcomes. Media Writer- Unitas Communications (Remote)

United Kingdom

Jan 2022 – Mar 2023

Developed and produced marketing collateral and cross-platform content for radio, print, TV, and social media, including brochures, prospectuses, newsletters, blogs, ad copy, and reports. Edited and proofread content for university support and managerial offices, ensuring clarity, accuracy, and adherence to brand guidelines.

Managed the distribution of the UMT newsletter to over 10,000 subscribers, achieving a 15% increase in open rates and a 20% growth in engagement.

Collaborated with design, branding, and social media teams to revamp the university website, integrating SEO- friendly content and improved navigation, leading to a 25% increase in traffic and enhanced user experience. University of Management and Technology

Pakistan

Jan 2020 – Jul 2021

ADDITIONAL INFORMATION

Technical Proficiencies: Microsoft Office, Adobe Photoshop, Canva, Hubspot, Content Management Systems (WordPress, Webflow), Meta Business Suite, Hootsuite, Mailchimp, Active Campaign, SEO

(Google Analytics, SEMrush, Ahrefs), AP Stylebook, Data Analysis Tools, Project Management Software

(Trello, Slack, Asana).

Journalistic Skills: Crisis Communication Management, Media Relations, Public Relations Strategy, Media Pitching and Outreach, Media Monitoring and Analysis, Op-Ed and Opinion Writing, Press Release Writing, Interview Techniques, Feature Article Writing, Broadcast Scriptwriting, News Reporting, Breaking News Coverage, Storytelling and Narrative Development, Editorial Strategy and Planning. Writing and Editing Expertise: Article and Blog Writing, Creative Writing, Technical Writing, Media Writing, Web Content Writing, Copywriting, Copy Editing, White papers, Ebooks, templates, Social Media Content, Email Newsletters, Reports and Publications, SEO Writing, Content Strategy, Taglines and Slogans, Academic Writing, Keyword Research, Grammar and Syntax, Editing & Proofreading, Content Quality Assurance, Collaborative Writing, Fact-Checking, Research and Analysis, Audience Engagement. Attended university events, providing timely reporting and creating content like event summaries, press releases, and social media updates, resulting in a 30% increase in media mentions and audience interaction. Supported branding for annual admission campaigns, overseeing ad copy, email marketing, and digital ads. Implemented targeted messaging strategies, contributing to a 20% increase in application rates and improved brand recognition.

Authored and edited news stories, features, and press releases, accelerating content publishing by 60% and ensuring timely delivery of high-quality content to meet deadlines and boost reader engagement. Monitored and analyzed social media channels, generating innovative content ideas that increased social media interactions by 25% among university students. Implemented strategic plans to drive audience engagement and foster community growth.

Conducted SEO analysis and keyword research, leading to a 50% increase in website traffic and improved search rankings. Optimized content to enhance visibility and attract targeted audiences. Managed administrative tasks such as outreach for magazine submissions, maintaining an updated subscriber list, and distributing monthly magazine copies. Uploaded blogs and articles via WordPress, ensuring timely and accurate updates.

Designed engaging social media posts using Adobe Photoshop and scheduled them via Meta Suite, aligning with a curated content calendar to enhance brand presence and ensure consistent content delivery. Academia Magazine

Pakistan

Oct 2018 – Aug 2019

EDUCATION

Master of Philosophy, Majors: Media and Communication University of Management and Technology

Graduated with a Cumulative GPA of 3.93/4.00.

Awarded a full scholarship in recognition of outstanding academic achievements. Achieved distinction for the thesis dissertation titled “Terrorism and Racial Profiling: Islamophobia in International Press.”

Sep 2015 - Apr 2018

Bachelors in Science, Majors: Media and Communication University of Management and Technology

Graduated with a Cumulative GPA of 3.89/4.00.

Recipient of Patrons Gold Medal.

Recipient of Distinguished Extracurricular Gold Medal Award (Debates). Recipient of the Rector's List Academic Achievement Award 4 times. Recipient of the Dean's List Academic Achievement Award 3 times. Received partial-scholarship for my academic achievements. Sep 2010 - Nov 2014

Marketing and Branding Competencies: Email Marketing Campaigns, Content Marketing Strategy, Demand Generation Strategies, B2B/SaaS Marketing, Digital Marketing Strategies, Social Media Marketing Campaigns, TikTok Marketing, LinkedIn Marketing, YouTube Marketing, Instagram Marketing, Facebook Marketing, Influencer Marketing and Partnerships, Brand Management, Marketing Copy Creation, User Experience (UX) Optimization, HTML/CSS, Pay-Per-Click (PPC) Advertising, Conversion Rate Optimization

(CRO), Marketing Automation Tools, Google Analytics, Campaign Analysis and Reporting, Brand Voice and Messaging Consistency.

Languages: English (native), Urdu (native)

PORTFOLIO

Google Drive/Portfolio

News Talk Florida

Hollywood Digest

German Marshal Fund

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