Social Media Video Editor

MANAGEMENT

EXPERIENCE

• Promotion/Image

Strategies

• Brand Building

and Expansion

•Media Planning

•Team Supervisor

• Project Manager

• Agency Relations

•Creative Design

•Employee

Development

•Problem Solving

•Time Management

•Budget Analysis

•Social Media

Marketing

• Revenue Generating

Sales Promotion

TECHNICAL

SKILLS

• Premiere Pro

• AfterEffects

• Photoshop

• Lightroom

• Avid Media

Composer

• Motion Graphics

Animation

• Adobe Creative

Suite

• Color

Correction

• Videogra phy

[ M/S I

MICHAEL SCHWARTZ

Warrington, Pennsylvania 18976

Cell:215-***-****

e mai I: mschwartzcreative@g ma ii. com

website: mi ch a e Isch wart z creative.com

PROFESSIONAL PROFILE

Dynamic and motivated marketing professional with a proven record of designing strategies to determine best approach based on an understanding of client objectives and goals. Over twenty years experience building product awareness through compelling storytelling, video production, creative marketing, brand positioning and taking ideas from concept to completion.

WORK EXPERIENCE

- •

-I

In-Focus Productions, \/Vc3rrington, PA

Creative Director/Owner

• Spearheaded a complete overhaul of client's marketing strategy, ultimately increasing web traffic 35% and generated 20% more customer leads

• Orchestrated and executed new marketing plan for local business including new logo design and increased social media presence using video

• Managed the production and execution of professional sports promotions for Baily's Sports Great Lakes (sponsorships, public service announcements, hype videos, and upcoming on-air match ups)

• Enhanced on-line marketing for realtors through video and photography showcasing properties for sale to potential clients

• Identified new opportunities for video engagement across digital platforms while developing unique and creative campaigns to fit each client's specific brand VVTXF FOX 29, Philadelphia, PA

Senior Promotions Producer

• Lead creative services and production teams to produce high quality multimedia content, increasing viewership and station revenue by an average of 3% year to year

• Developed and executed marketing strategies to strengthen station's brand in very competitive top 5 market

• Assisted department head in creation and management of department's production and promotional budget

• Worked with sales team to produce both client commercials and sponsorships which generated over 2 million dollars in additional revenue

'r<YW CBS 3, Philadelphia, PA

Promotions Producer

• Responsible for increase in viewership of each newscast through daily topicals

• Managed multiple projects simultaneously in various stages of production on a daily basis which included day of promotions, image campaigns, public serivce announcements, assembling materials for radio and print ads

• Collaborated with News Department to determine the stories of the day that would increase viewership in all day parts

• Maximized allotted post-production time by eliminating repetitive procedures and streamlining technical workflow for evening topicals CERTIFICATIONS

• Six Sigma Green Belt

• Adobe Certified

Associate

• Project Management

Professional

• Digital Marketing

Specialization

AWARDS

• NBC 4 Ovations

• NBC 4 Excellence

EMMY

NOMINATIONS

• Good Day Philadelphia

Pop-Up Campaign

• Twas the Night

• Springfield Idol

• Fox 29 Eagles

Game Day Live

• Fox 29 Philadelphia

Phillies"Paint The

Town Red Campaign"

• League of Judges

• God's Speed

John Glenn

EDUCATION

• Pennsylvania State

University

• B.A Communications

[ M/S I

MICHAEL SCHWARTZ

Warrington, Pennsylvania 18976

Cell:215-***-****

em ail: m schwa rtzcreat ive@g ma i I. com

website: mi ch a els chwartz creative. com

WORK EXPERIENCE (CONTINUED)

- I

- .

V\.CMH NBC 4, Columbus, OH

Senior Promotions Producer

• streng1hened netvvork and station brand image along with market position by formulating and executing winning marketing plans and brand strategies

• Increased viewership during ratings periods by targeting specific demographics based on proactive research, compilation, and analysis of market data

• Augmented station revenue wi1h $250K by routinely realizing all annual Red, V'v11ite, and Boom campaign sales and promotional goals

• Elevated quality of on-air product while simultaneously decreasing inter-departmental communication errors and raising productivity levels by establishing creative standards and introducing nevv topical procedures

• Supervised team of 3 producers, 3 designers, 1 videographer, along with interns to ensure brand alignment wi1hin each promotional campaign FOX SPORTS NET OHIO, Oeveland, OH

On-Air Promotions Manager

• Strategized with VP Marketing and Brand strategy to create marketing plans that extend across 1he Fox Sports Net Ohio brands to achieve high-level business goals

• Lead creative marketing and brand strategy to drive awareness and deliver strong engagement through creative deliverables including ad campaigns, digital, print, out-of-home, event activations

• Developed and maintained relationships with 1he Oeveland Indians, Cincinnati Reds, Cciumbus BlueJackets and Cleveland Cavaliers team partners to align on marketing and creative strategy

• Reengineered production schedule to optimize accuracy and efficiency, increased promotional output by 40% during 1he Major League Baseball season

• Managed 1he full sponsorship project life cycle, from concept 1hrough implementation,includes defining requirements, specifications and scope, as well as schedules, costs and approvals

• Pitched and secure business deals with partners, induding support in developing proposals.

• Evaluated creative executions based on the creative brief to ensure adherence to brand standards, as well as consistent and impactful messaging.

• Analyzed data, insights, trends, and industry standard processes to influence 1he development and implementation of integrated brand, creative, and messaging strategies.

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