RICHARD REED
Calgary, AB
Email: ************@*****.*** Mobile: 403-***-****
TARGET:
A
ccomplished Sales Management Professional offering several years of expertise spanning B2B sales leadership, business development, account management and market expansion. Proven ability in inflating annual sales, steering multi-million-dollar sales growth and promoting service excellence.
Business Development
Sales Management
B2C & B2B Sales
Revenue Generation
Health Promotion
CRM Reporting
Technical Sales
Stakeholder Engagement
Policy Advocacy
Contributed to annual sales growth exceeding targets at Rapid Access Medical — promoted medical intervention procedures and clinical services.
Established referral networks and expanded market presence — leveraged existing medical referral networks to promote new products.
Engaged with province-wide stakeholders and healthcare policies — liaised between AHS and political organizations to advocate wellness policies.
Promoted patient-centered care for Alberta Central Air Ambulance — supported patients across rural communities within Western Canada.
Rapid Access Medical Clinic Calgary, AB
Technical Sales / Medical Sales Consultant 2021–2023
Revenue Generation ~ Sales Management ~ Business Growth & Expansion ~ Health Promotion
Promoted to Technical Sales / Medical Sales Consultant to influence company-wide medical service sales, health consulting, revenue generation and client engagement. Led the development of industry networks, engaged with healthcare & medical professional associations, established business relationships and built client referrals.
Sales Management: Influenced annual sales growth to exceed targets by 50%,created brand awareness — acted as a sales consultant, engaged with patients, assessed needs and promoted clinical services & weight loss intervention procedures. Utilized CRM to track leads & identify prospects and implemented follow-up campaigns.
Customer Service: Promoted customer service excellence and managed partnership referrals — fostered client relationships, onboarded new clients, explained procedures and led referrals to partner networks, including financing, nutritionists, radiologists and physicians. Educated clients on wellness and lifestyle modifications.
Revenue Growth: Facilitated new client acquisitions and conducted product demonstrations — assisted the implementation of branding campaigns to promote presence across key market segments. Implemented B2C sales strategies, led sales presentations, tracked performance and generated ad hoc reports.
Stakeholder Relations: Engaged with key stakeholders to guide policy development — acted as a liaison between Alberta Health Services & political organizations to advise on healthcare policies and promote patient-centred care. Participated in stakeholder meetings, guided conversations and advocated wellness policies.
Alberta Central Air Ambulance Calgary, AB
Team Lead / Flight Paramedic 2011–Present
Critical-Care Guidelines ~ Patient-Centred Care ~ Network Development ~ Community Engagement
Acted as a Team Lead / Flight Paramedic to oversee the delivery of patient care under the critical-care guidelines. Led a team of 6 flight paramedics and oversaw patient care across Western Canada, Yukon & Northwest Territories.
Patient Care: Promoted patient-centred care and ensured compliance with critical-care guidelines — reviewed personnel schedules, inspected medical equipment, ordered supplies and liaised with AHS services. Responded to urgent calls and delivered care during patient transportation to hospitals & healthcare centres.
Relationship Building: Established relationships with healthcare specialists across Western Canada — acted as a Patient Advocate and engaged with physicians, radiologists, neurologists & surgeons. Assisted the implementation of treatment plans, advised on patient transport and acted as an intermediary between hospitals.
Performance Management: Elevated team's performance and encouraged continuous improvement — chosen as a preceptor for the training of student paramedics and led the training & orientation of new hires. Facilitated workshops on surgical interventions, medical equipment, classified drugs and critical-care guidelines.
Paramedic (Associated Ambulance and Services, AB, NT, NU) 2009–2011
Emergency Medical Responder (Canadian Paramedical Services, AB) 2007–2008
Applied Business Studies — Southern Alberta Institute of Technology
Business Development, Technical Sales, Marketing Training — Rapid Access Medical Clinic
Emergency Medical Technology Diploma — Southern Alberta Institute of Technology
Emergency Medical Technician Certificate — Alberta Health & Safety Training Institute
Multi-Million-Dollar Revenue Growth ~Technical Sales ~ Network Development ~ Exceeding Targets
AREAS OF EXPERTISE
SUMMARY OF ACCOMPLISHMENTS
RECENT PROFESSIONAL EXPERIENCE
Steered Annual Sales Growth to 1M+ ~ Led New Client Acquisitions ~ Implemented Branding Strategies
Experienced Paramedic & Patient Advocate ~ Driving Performance Excellence in Emergency Medical Services
ADDITIONAL WORK HISTORY
EDUCATION & PROFESSIONAL DEVELOPMENT