Wordpress, Bootstrap, react, Product Design
Resume:
Eric Carl
Art Director/Sr. FED
ecarl43@gmail. com
www.freemanhustler.com
PO Box 43 Richmond, IL 60071
GOOD DESIGN IS A GOOD IDEA
My philosophy is about finding an edge and sharpening it, recognizing a subtle curve and turning it into an identity, creating a niche and carving it out. For almost two decades I have been creating design and interactive solutions for world-class companies in a variety of industries. From fashion, beauty, food, motorsports and the healthcare industry to the action sports arena, my work fuses the client’s story with their audience. My goal is to provide unique insights and solid executions to build and reinforce successful brands. My work secures the connection, the theme, the words and image to link the client’s brand to their customers. A brand can be solidified in cyberspace. Clicked through and perused under viewer control. True interactive, three-dimensional communication — verbal, visual and audio — is how to insure a solid brand presence in the market-place. I construct online environments to engage users, build brands and connect customers. Brands may live in the mind, but they are communicated by design.
Senior Designer/Senior Developer
Zero Friction Equity Partners January 2021 to present. In charge of coordinating comprehensive marketing plans for corporate clients and product launches, along with hands-on creative direction for personal and house accounts.
• Designed, developed, directed and advised on all websites, logo design, product design and development. Mentored junior staff.
• Reorganized and improved efficiencies in currently running websites. Reduced creative backlog and created new procedures to cut inefficiencies.
• Designed and developed our company branding and web experience.
• Created the entire Reap CBD brand for MMA fighter Dustin Poirier on time and on budget. Soup to nuts. Created the logo, branding, web experience and product design.
• Created an e-commerce solution for auto dealerships to sell auto parts online. Designed the logo, created the web experience and created the UI for the application.
• Redesigned our flagship CBD brand, Doc Patels. Updated the logo, branding and web experience. Also created a way for wholesale customers to customize their own labels online from a set of templates and have the print order sent to the print vendor.
Lead Developer
Beachwaver Co. March 2019 to January 2021.
Manages the entire Beachwaver network of Shopify sites.
• Translates Illustrator designs into HTML/CSS splash pages and emails for events and product launches.
• Manages day to day maintenance of the sites. Set up new email system, email templates and developed flows and conditional splits for the entire user journey.
• Set up recurring billing with a subscription service for our renewable products.
• Custom code our Shopify site to create a new home page experience. Custom coded brick and mortar experience to make it mobile friendly.
• Assessed the entire network of sites for WCAG (ADA) for A-AA-AAA compliancy and made site updates.
• Implemented design and development processes for best practices including GIT for code management.
• Assessed entire network for SEO best practices and implemented processes to track the changes.
• Set up and launched loyalty/affiliate program.
Sr. Front End Developer
Ulta Inc. October 2015 to February 2019.
Coding & web development for event landing pages, promotional landing pages, platinum landing pages and development/maintenance of the Ulta Beauty Services site.
• Translated wireframes, Photoshop, Illustrator, Sketch and InVision designs into complete interactive experiences.
• Developed style guides and grids for the designers to expedite the initial development stages.
• Worked closely with the designers and UX to help translate their vision into functional experiences.
• Found efficiencies by using HTML frameworks like Bootstrap and developed a Bootstrap shell containing all of the required elements for each page. I also name-spaced all of the Bootstrap SASS/CSS to limit incompatibilities with some of the required page elements solving hours of gremlin chasing.
• Worked closely with the Ulta IT development team to integrate their development strategies into our department and taught those strategies to our unit.
• Worked as a liaison between Ulta IT and the creative department to bridge the gap between DEV and creative.
• Introduced GIT, BitBucket and Jenkins to our team and facilitated the management of the codebase.
• Aided Ulta SEO analysts by helping designers and copywriters incorporate best practices into each page by using meta tags, page hierarchy, key words imbedded into the copy and URL strategies. Eric Carl
Art Director/Sr. FED
ecarl43@gmail. com
www.freemanhustler.com
PO Box 43 Richmond, IL 60071
Sr. Designer
Serta Bedding/National Bedding Inc. July 2012 to August 2014. Collaborated daily with the marketing director to develop direct marketing materials from conception through production.
• Creating trade magazine advertising.
• Brochures.
• Pillow and sheet packaging.
• Trade show banners.
• Art directed video production and animations for QVC.
• Art direction for Groupon photo shoots.
• mailer inserts and invitations for business to business trades.
• Helped choose talent for photo shoots and art directed said photo shoots.
• Created from concept to completion, email marketing for Serta brand, created POP displays and was active in creating Serta’s “store within a store” concept for American Mattress.
• Fostered and maintained collaborative, creative relationships with the clients and store owners.
• Created Run On Press ads for national promotions. Creative Director
Genuine Scooters & Scooterworks August 2006 to December 2012. Managed a small creative team and oversaw projects from concept to completion, translated marketing/ merchandise objectives into creative strategies.
• Designed web sites, email marketing, sales materials, collateral, POP, labels, packaging, posters, scooters and T-shirts.
• Created four of the top selling scooters in Genuine Scooters history. Changed the face of Genuine Scooters marketing and influenced the entire industry.
• We were the first company to sell products in Harley Davidson stores not affiliated with HD.
• Art directed all photo shoots, sourced talent and photographed products in studio
• Managed a 200 plus page quarterly catalog for Scooterworks and Scooterworks Direct from concept to completion.
• Lead and directed the creative team in production and presented final pages to the executive team. Prepared pre-press files and attend press runs.
Freelance Art Director
Rule 29, BVK, Coleman, Brohan, Davis, Swimmer Design Associates September 2000 to October 2015.
• Designed logos, ads and collateral materials.
• Created web sites, email marketing, social network campaigns, Flash animations and multimedia sales CD- ROMs.
• Created illustrations and Cartography.
• Industries served: Creative, Sporting Goods, Action Sports, Health Care, Building and Interior Design. EDUCATION
Bachelor of Fine Art, Illinois Institute of Art - Schaumburg, IL. ACCOLADES AND ACCOMPLISHMENTS
• 2017 Ulta Win Together Award
• 2015 Ulta Holiday Achievement Award
• 2009 Genuine Scooters employee of the year- won all expense trip to Jamaica
• 2008 Graphic Design USA In House Design Awards Winner— Scooterworks catalog, Genuine Scooters advertising
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