Social Media Multimedia Content

Abdul Mustafazade

• Norfolk, VA • +1-757-***-**** • ****************@*****.*** • LinkedIn

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Dynamic communications professional skilled in digital storytelling, strategic content creation, research, and audience engagement. Proven success in crafting impactful brand strategies and multimedia content to boost visibility. Expertise in marketing, stakeholder engagement, digital design, and strategic outreach, with a strong command of Adobe Creative Suite. Adept at leveraging AI-driven insights to analyze metrics, personalize content, and optimize campaign performance that drive task success and maximize impact.

EDUCATION

Old Dominion University August 2023 – May 2025

MA in Digital Communication, Norfolk, Virginia

-Media and Communication

Halmstad University August 2021 – June 2023

MSc in Digital Service Innovation, Halmstad, Sweden

-Design thinking and Digitalization

Baku Engineering University September 2014 – June 2019 BA in Translation/Interpretation, Baku, Azerbaijan PROFESSIONAL EXPERIENCE

Strategic and Digital Communication Assistant (GA) September 2023 – Present Old Dominion University, Norfolk, VA

● Boosted social media engagement by 40%, exceeding KPIs, through targeted branding strategies and multimedia content for ODU and private clients.

● Contributed to the ODU Nursing website, prepared the year-long Give2ODU campaign, and conducted research to enhance strategies.

● Designed graphics and edited videos for diverse private clients, delivering impactful content aligned with their goals. Executive Marketing Fellow June 2024 – August 2024 City of Norfolk, Norfolk, VA

● Increased audience engagement by 25% through user-generated content campaigns and targeted outreach, strengthening community connections.

● Designed visual and strategic materials for the Regional Annual Conference and created evergreen content for city facilities, ensuring long-term usability.

● Produced videos, graphics, and marketing materials using Adobe platforms, optimizing campaigns and driving user engagement.

Communications Specialist February 2020 – August 2023 The Food and Agriculture Organization of the United Nations (UNFAO), Baku, Azerbaijan

● Produced multimedia and SEO-optimized content, driving a 35% increase in engagement and enhancing international visibility.

● Developed strategic marketing campaigns that directly contributed to a $5M agreement for additional visibility activities, showcasing the impact of our team's efforts.

● Led media outreach and partnerships, creating high-impact press releases, talking points, and content that supported global campaigns and reached over 10,000 users.

Communications Editor/Digital – Consultant September 2022 – December 2022 The United Nations Development Programme (UNDP), Lao PDR (Remote)

● Executed a communications strategy for the UXO project, increasing stakeholder awareness by 25% through multilingual human stories and multimedia visuals.

● Produced press releases, impact stories, infographics, and reports to showcase conflict recovery efforts and engage stakeholders.

● Highlighted project outcomes, strengthening collaboration with government and development partners. Digital Communications Assistant February 2019 – January 2020 United Nations (UNRCO), Baku, Azerbaijan

● Produced multimedia campaigns with 3M+ impressions and a 15% increase in site visits, optimizing content timing and strategies.

● Coordinated communications with UN agencies, NGOs, and partners, ensuring consistent messaging.

● Secured top media placements and executive interviews, boosting visibility and engagement. CORE SKILLS

● Marketing Communication

● Product Development

● Adobe Creative Suite

● Social Media Ads

● WordPress, Elementor

● User Experience (UX)

● Visual Design & Branding

● Analytics & SEO

● Multimedia Content Creation

● Strategic Communication

● Project Management

● Stakeholder Management

LEADERSHIP & LANGUAGES

● Digital Marketing Institute Certificate (DMI)

● Product Ideation, Design, and Management Specialization-Course-Uni of Maryland, College Park - Coursera

● Youth Delegate - World Bank Group Youth Summit 2024 – AI & Digital Transformation

● Introduction to Strategy Consulting Job Simulation - Boston Consulting Group (BCG) - Certificate

● Reproducible Research Fundamentals Course - The World Bank - Certificate

● Scholarships recipient - Global Professionals The Swedish Institute (SI) 2021

● Young European Ambassador – European Union (EU) Neighborhood & Enlargement, 2019-2022

● Youth Ambassador - Global Alliance for Partnerships on Media & Information Literacy (GAPMIL), 2019-2022

● Global Schools Advocate - UN Sustainable Development Solutions Network Youth, 2019-2020

● Languages: English (Fluent), Azerbaijani (native), Turkish (fluent), Russian (intermediate), French (basic)

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