General Manager Regional Director

Charlette Salters 214-***-**** ****************@*****.***

Professional Summary Dynamic and results-driven General Manager and Regional Director of Sales with 15+ years of experience driving revenue growth, leading high-performance teams, and optimizing operations in the hospitality industry. Proven success in managing Hilton, Marriott, Sonesta, and Choice properties across full-service, focused-service, and extended-stay segments. Expert in strategic planning, revenue management, customer relationship building, and staff development. Consistently achieves top-tier performance metrics through innovative sales strategies and operational excellence, fostering long-term business growth. Core Competencies

• Leadership & Team Development

• Revenue Generation & Profitability

• Strategic Planning & Execution

• Customer Relationship Management

• Budgeting & Cost Control

• Market Analysis & Competitive Strategy

• Brand Marketing & Positioning

• Revenue Management (RevPAR, GOP, ADR)

• Hospitality Technology & Digital Marketing

• Training & Performance Management

• Contract Negotiation & Key Account Management

Professional Experience

Dual General Manager / Opening General Manager / Regional Director of Sales Moe Hospitality May 2020 – Present

Opening General Manager:

• Launched operational policies, procedures, and budgets for new properties, ensuring smooth openings.

• Recruited, hired, and trained cross-departmental staff, building high-performing teams from the ground up.

• Developed and implemented revenue generation strategies, achieving a 20% occupancy growth in the first year.

• Ensured brand compliance while managing vendor and contractor relationships to meet project deadlines.

• Increased community visibility by serving as the property's primary public relations representative.

Dual General Manager:

• Oversaw operations and guest satisfaction for multiple high-volume properties, driving a 10% increase in RevPAR.

• Spearheaded cost control initiatives, reducing operational expenses by 15% without compromising service quality.

Charlette Salters 214-***-**** ****************@*****.***

• Executed sales strategies, achieving an 8% increase in ADR and a 12% boost in market share.

• Enhanced guest experience, resulting in a 25% rise in guest satisfaction scores.

• Strengthened local business relationships, increasing repeat bookings and brand visibility. Regional Director of Sales:

• Directed sales teams across multiple properties, employing data-driven strategies to maximize revenue.

• Secured long-term corporate partnerships by leading RFP processes and negotiating contracts.

• Achieved an 18% RevPAR index growth and a 15% occupancy rate increase through targeted campaigns.

• Boosted web traffic by 20% with innovative digital marketing initiatives. Regional Director of Sales

Stonebridge Hospitality Industries Sept 2010 – May 2020

(Brands: Hilton, Marriott, Sonesta, and more Locations: TX, OH, WA, FL, TN, CA, CO)

• Managed sales operations for 10+ properties, increasing market share by 14%.

• Improved RevPAR by 22% and ADR by 10% through strategic pricing and sales initiatives.

• Conducted competitive analysis to identify and capitalize on market trends and opportunities.

• Represented the organization at industry events, enhancing community and corporate engagement.

• Built and retained high-performing sales teams, increasing team satisfaction by 30%. Hospitality Marketing Director

Sysco June 2001 – Sept 2010

• Drove revenue growth by promoting Sysco products and services to hotels and multi-unit locations.

• Achieved a 25% increase in client retention through strong relationship management.

• Designed promotional campaigns, boosting product visibility and sales by 18%.

• Provided strategic guidance to clients, helping them achieve revenue and profitability goals.

Education Associate’s Degree Southern Bible Institute Technical Skills

• Property Management Systems (PMS): Opera, OnQ, Marsha, Fosse, PEP

• Sales & CRM Tools: Salesforce, Hotelligence, Microsoft Dynamics, Delphi

• Digital Marketing & Analytics: Google Analytics, SEO, Email Campaigns

• Microsoft Office Suite: Excel, Word, PowerPoint, Outlook

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