EXPERTISE
PR
Writing
Blogs
Social Media Platforms
Media Strategies
Marketing Management
EDUCATION
MASTER OF ARTS
Political Science
University of Akron
BACHELOR OF ARTS
English
Allegheny College
********@*****.***
https://www.linkedin.com/i
n/ericacottrillprconsultant/
4236 Sheffield Ct. NW
Kennesaw, GA 30144
PROFESSIONAL PROFILE
I am a seasoned professional with extensive experience in writing, public relations, and marketing management, adept at creating compelling content and innovative media strategies to enhance market awareness. My expertise includes developing marketing materials, managing projects under tight deadlines, and leveraging social media to solve business issues. I am proficient in Microsoft Office, social media applications, blogging tools, and have a strong foundation in graphic design principles.
PROFESSIONAL EXPERIENCE
FREELANCE WRITER
Church Design Magazine / 2015 - 2023
Researched and wrote articles targeting the A/E industry, demonstrating my ability to understand and communicate complex subjects.
Developed creative stories and marketing materials, showcasing my skills in content creation and design.
Managed multiple projects within tight deadlines, highlighting my project management and organizational skills.
DIRECTOR OF PUBLIC RELATIONS/CONSULTANT
Freebairn & Company / 2012 - 2014
Created Freebairn’s Public Relations department
Developed strategies and programs for market awareness, emphasizing my expertise in marketing management.
Managed staff and extended client base, highlighting my leadership and client relationship skills.
Created press material and developed media relationships, showcasing my ability to enhance client offerings through effective communication.
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ERICA COTTRILL
PUBLIC RELATIONS WRITER STRATEGIST
TECHNICAL
SKILLS
Microsoft Office 360
Basecamp
PROFESSIONAL EXPERIENCE CONTINUED
OWNER PR CONSULTANT/WRITER/STRATEGIST
Front Page Communications / 2002 - Present
Developed strategies and programs for market awareness, emphasizing my expertise in marketing management.
Managed staff and extended client base, highlighting my leadership and client relationship skills.
Created press material and developed media relationships, showcasing my ability to enhance client offerings through effective communication.
PUBLIC RELATIONS ACCOUNT EXECUTIVE
Edelman / 2000 - 2002
Managed a team of junior executives, demonstrating my leadership and mentoring skills.
Created presentations and press material for new product launches, showcasing my skills in marketing and content creation.
Established the Home & Lifestyle division, highlighting my ability to innovate and expand company offerings.
PUBLIC RELATIONS DIRECTOR
Van Fossan & Associates / 1998 - 2000
Generated press material and provided marketing strategies, showcasing my expertise in public relations and marketing.
Crafted a program for Fiestaware to generate national exposure, demonstrating my skills in creating impactful marketing campaigns. MARKETING MANAGER
The Akron Beacon Journal / 1996 -1998
Marketed a high-circulation newspaper, highlighting my ability to create awareness and generate advertising revenue.
Collaborated with the publisher to develop marketing initiatives, showcasing my skills in strategic planning and execution. ERICA COTTRILL
PUBLIC RELATIONS WRITER STRATEGIST