Social Media Digital Marketing

Sarah

Morin

Miami, United States *****

**********@*****.***

Education

Bachelor of Arts - BA in

Communication Arts

Florida International University,

Miami July 2020

Associate of Arts - AA in

Theatre/Theater

Miami Dade College July 2018

3.81 GPA

Graduated Magna cum laude with

honors

Websites, Portfolios,

Profiles

www.linkedin.com/in/sarahm-

492b37214

Certifications

Digital Marketing Foundations

Shopify Ecommerce: Marketing

Strategy

Skills

Campaign management

Data analytics

Market research and analysis

Project management

SEO

Video editing

Multichannel marketing

Digital Marketing & Social Media Specialist with a proven ability to thrive in fast-paced environments while managing multiple projects simultaneously. Possesses 4+ years of experience executing dynamic marketing campaigns and 5+ years of hands-on expertise across platforms including YouTube, TikTok, Instagram, and Facebook. Skilled in building and implementing data-driven digital marketing strategies that drive growth, engage audiences, and deliver cost-efficient, high-quality consumer conversions through compelling branded content. Holds a Bachelor of Arts in Communication Arts from Florida International University. Work History

Digital Marketing Specialist

BRITTO, Miami, United States January 2024 - Current Social Media Associate

Olympusat, Remote October 2022 - May 2023

Design, implement, and evaluate digital initiatives (websites, email campaigns, event ads, social media)

Maintain website content (editorials, photos, videos, banners) Implement SEO and SMO strategies for websites

Oversee e-commerce platform development and enhancement Manage and optimize digital advertising campaigns including locations outside of South Florida

Develop content related to current events and trending topics Drafts and distributes press releases showcasing company news and initiatives, securing national-level media coverage

Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.

Coordinate written, video, and photo content distribution across social media Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.

Participate in team meetings, providing input on digital media Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

Event photography and graphic design needs (product photos, ad conceptualization)

Extract and analyze data from ERP system to optimize digital marketing Developed and executed social media strategies that align with the company's overall marketing goals and objectives

Developed partnerships with other third-party content networks to expand the company's social media presence and reach

Curated engaging, high-quality content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube

Managed the content calendar to ensure a consistent and timely flow of Social media marketing

Photography

Talent Acquisition Associate

Olympusat, Remote February 2022 - October 2022

Digital Marketing Specialist

Alphametic, Miami, United States July 2021 - September 2021 Social Media Marketing Coordinator -Ebar

Nordstrom, Miami, United States November 2020 - July 2021 Public Relations Coordinator

Gramophone Media, Inc., New York, United States February 2021 - May 2021 content across all platforms

Conducted research to stay up-to-date with the latest social media trends, tools, and best practices

Analyzed social media performance data and using insights to optimize future content strategies and tactics

Stayed up-to-date with changes in social media algorithms and policies to ensure compliance and maximize reach and engagement Recruited top content creators/influencers with day to day outreach and follow ups

Managed content submissions and interface with prospective content partners Supported all aspects of deal negotiation, collaborating with finance, marketing, PR, product, as well as coordinate with legal through contract execution Supported Alphabetic team in client and internal marketing Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

Optimized company website to improve engine ranking, user experiences and conversion rates.

Internal marketing and client content creation, editing, and writing Scheduled social media content, coordinating content calendars, SEO, keyword research, Facebook Ads

Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms. Increased user base by promoting brand awareness and launching key marketing efforts.

Strategized and developed video content for client's website and social media publications.

Assisted in developing media strategies and campaigns for client needs. Drafted, edited and distributed press releases, media advisories and other public relations materials.

Increased awareness of company services and products with implementation of PR strategies.

Marketing & Promotions Assistant

Adrienne Arsht Center for the Performing Arts, Miami, United States January 2020

- May 2020

Team Lead Barista

Nordstrom, Miami, United States April 2016 - March 2020 Super Bowl LIV Halftime Show - Field Team Member

National Football League (NFL), Miami, United States January 2020 - February 2020

Maintained and updated media contact lists and databases for ease of access. Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.

Managed on-site promotional assets

Coordinated media requests and follow ups for each upcoming shows Assisted with event preparation and attend event activations Assisted Marketing/Promotions Manager in developing and implementing cross promotions

Conduct research on media opportunities/Responsible to cross promotion opportunities

Participated in season planning and brainstorming sessions Assisted with settlement reconciliation and tracking proof of performance Maintained company Spotify account

Coached team members in techniques necessary to complete job tasks. Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.

Trained new team members by relaying information on company procedures and safety requirements.

Evaluated customer needs and feedback to drive product and service improvements.

Assist with moving and assembling the Super Bowl LIV Half Time show stage production

Languages

Spanish - Native or Bilingual

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