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Alejandro Navas

Suwanee, Atlanta Butler, New Jersey 973-***-**** ****************@*****.*** https://www.linkedin.com/in/alejandro-navas/

EXECUTIVE PROFILE

Business Senior Executive with Global sales and marketing experience in NA, LATAM EMEA and APAC, leading and developing large organizations in the consumer goods (CPG), Oral, personal care, home care, cleaning categories, Health and beauty, skin care Products, specialty chemical ingredients, plastic manufacturing. Fully accountable for medium and large P&L’s, I help Companies to translate Vision, Mission and purpose in to results, Developing and implementing Long Term Strategy. Expert at developing Brands and markets, large and small complex organizations. Turning business around in a B2C and B2B environments. Skilled at leading, inspiring, transforming teams & organizations to accelerate Value creation for Stakeholders and Profit generation, work in Hipper growth environments with a continuous improving focus in multicultural settings, managing complex-large projects, envisioning & implementing viable business models, producing and exceeding results in mature markets as well as highly volatile economies, successfully managed crises, complex integrations, building solid connections with stakeholders, and coaching others, strong customer and consumer orientation with high social & environmental responsibility. Natural leader, passionate for growth, highly influential, and proven change agent. AREAS OF EXPERTIZE

Revenue General Management Visible Leadership Turnarounds Customer Acquisition Customer Retention GTM Sales excellence Marketing Value and revenue generation Category-Brand Strategy Portfolio, Product Management Customer & Market Segmentation Shopper & Trade Marketing Business Strategy P&L Management GTN Distribution Customer Development CPG FMCG B2B B2C HORECA Omni Channel Analytics, market, consumer, shopper insights Category Management Trade funding Voice of Customer Media Manufacturing Supply Chain Big Box retailers Sustainability Process Improvement Margin & Profits Entrepreneurship Negotiation Post M&A Home Care Change Management Innovation People Development

Hiring & Training Consulting.

WORK EXPERIENCE

Vice President of Sales, AYO LABS (New York - New Jersey) May 2024 – Actual Leadership position. Lead and transformed the company implementing a holistic strategic growth plan to accelerate market entry/penetration, improve GTM, improve brand health, enhance brand positioning, capitalize on new business opportunities, and increase client acquisition in the USA territory in the personal care, health and beauty categories

Responsible to drive revenue, profits growth and market expansion through a clear commercial strategies with great focus on execution. Leading Sales, Marketing, and Business development with close collaboration with production and finance areas with the objective to optimize manufacturing operations. Responsible for a large P&L Independent Consultant (New Jersey) Jan. 2023 – Actual Focus areas: Revenue & Value Generation, 3 years Strategic growth plans, GTM structures, Category & Brand Development, Customer Development / Sales Effectiveness / Acquisition, Retail and Category management in the Beauty, Oral, Personal and Home Care categories, cleaning products, Plastic industries B2B, B2C. HORECA. Companies: AYO LABS (NY), Imtrex Inc. (NJ), INR Solutions (Mi.FL.), Xaterza LLC Mi.Fl.), Bienalcorp S.A. (Ecuador) Sensient Technologies North America Jan. 2020 – Dec. 2022 Personal Care & Specialty Markets North America General Manager Reporting to the president of the company. I Provide strategic and operational leadership to all areas in the North America group; Sales, Marketing, Finance, Operations, Supply Chain, R&D, Application team, Labs, Procurement and distribution of the Personal Care, Beauty, Skin Care, Cosmetics Business Unit in USA and Canada, managing full P&L, in a Matrix organization, site manufacturing and commercialization of specialty chemical natural and synthetic Color ingredients for top leading Cosmetic and Personal Care and Industrial brands. Sales of $75m/year, led a direct team of 8 and total headcount of 70, including a manufacturing site located in New Jersey.

● Grew double digit in revenue by redesigning and implementing a new commercial approach based on a product diversification strategy, clear KPI’s, turning around the company’s results in one year.

● Grew double digit EBITDA in 18 months by focusing on margin improving strategies, key operational KPIs, visible sales & marketing leadership, improving the category mix and creating an innovative pricing strategy.

● Developed a multifunctional selling team during the pandemic, consisting of all department leads that participated in key top customer’s negotiations, helping stop long-term sales decline in one year.

● Launched 7 new SKUs for the cosmetic & industrial markets contributing in excess of 10% of additional sales

● Led and managed high performance sales teams in site and remote. Led the revamping of an existing digital marketing plan for the makeup market, originating up to 18% new qualified leads.

● Relocated the company’s manufacturing plant from New Jersey to Saint Louis and Paris, capable of producing 70k Tons/month of every SKU offered, restructuring the existing manufacturing organization.

● Implemented a talent retention plan as well as a succession plan which reduced attrition by over 30%. VIRUTEX ILKO Company Peru 2017 – 2020

Managing Director

Reporting to the CEO. Led a $25M company dedicated to the production and commercialization of plastic products in Peru. Managed full P&L, including finance, sales, marketing, HRl, supply chain and a one manufacturing plant. Led 7 direct reports and a headcount of 120. Focused on transformation, revamp Commercial teams, Sales & profits aggressive growth.

● Transformed a declining business into the second profitable business unit of the group in LATAM through focusing on improved go-to-market new product launches, restructuring the organization, and developing/rolling out a 3-Years/Strategic Growth Plan.

● Turned around P&L from loss to profit in one year, through the creation and implementation of the new GTM strategy.

● Reduced production costs through the creation of a purchasing department with specialists reaching savings of over 50%.

● Increased sales in the direct market, HORECA by double digits through the creation, for the first time in the company, of a Trade Marketing department to increase 5P’s execution at the point of sales.

● Turned around commercial agreements with key players in the direct trade, signed commercial contracts for 1 year, ensuring business continuity and a growth plan beneficial for both sides.

● Increased production capacity from 1,800T/year to 4,000T/year of plastic bags resulting in a share of market gains in the market.

● Paid off the company's debt turning cash flow from negative to positive in 3 years. Colgate Palmolive Company Bolivia 2012 – 2016

Country Manager,

Led growth and managed operations of the company in Bolivia delivering record top-and bottom-line results restructuring and developing an underperforming $30M/year business. Led 14 direct reports with a headcount of 130 employees.

● Led the inclusion of Colgate Bolivia in the Andean $600m HUB which included an improved corporate governance and compliance, as well as established processes and systems that improved operations.

● Developed and implemented a three-year strategic growth plan that increased OP over 30% and boosted operational margin from approx. 50% to 60%, unprecedented in the subsidiary.

● Restructured the business model and increased profit by 75%, a record for the subsidiary, expanding go-to- market strategies, both including direct trade and indirect trade.

● Implemented aggressive pricing strategy, along with more efficient cost management, resulting in margin growth of 1,000 basis points.

● Built strategic joint business plans with top customers resulting in sales acceleration and a share of market increase in four out of five categories.

● Launched a Customer Marketing department and implemented an aggressive Category Management for Oral care and Personal Care categories doubling supermarket sales in 18 months. Colgate Palmolive Company Switzerland, 2009 – 2012 Vice-President of Sales of Africa, Middle East, Eurasia Reporting to the President of the Division. Led and developed Divisional sales teams, responsible for US$ 900 MM sales/year. Develop and drive aggressive commercial strategy for the AMEA region with emphasis in the implementation of new GTM plans, processes and integration of over 50 countries in one division. Managed full sales P&L and led 30 sales and customer development teams, 290 employees, and close to 1,000 third-party contractors.

● Delivered 14% constant organic YoY growth in net sales, resulting in pricing consistency across all markets.

● Led cost reduction by 250 basis points, improving YoY net after-tax profits by 18% in the region.

● Launched 15 new products and 2 new categories in the market, resulting in 10% additional sales, expanding distribution and market penetration from 40 to 54 countries.

● Integrated post-merger acquisition business and teams. Renewed the commercial team & sales force by training and replacing traditional reps to a Professional Customer Development Group across 50 countries.

● Increased market coverage and horizontal distribution in the indirect market by 20%. Colgate Palmolive Company 1992 – 2009

Multiple Roles and Countries,

Sales & Customer Development & Customer Marketing Director Philippines, Sales & Trade Marketing Director Central America HUB (GUA. HON. NIC. CR. ES, PAN.) Sales &Trade Marketing Director Peru. Trade Marketing Manager Peru Sales Manager Ecuador.

Finance Department Ecuador (Treasury, Budget)

Short Term Assignments: Ukraine, Thailand, China, Costa Rica, Portugal EDUCATION

Diploma in Advanced Management, Stanford University Stanford, CA BS in Business Administration, Thomas Edison University Trenton, NJ BS Commercial Engineering, Universidad Católica Guayaquil, Ecuador CERTIFICATIONS

Certificación Internacional Miembros de Directorio, EADA Business School, Barcelona, Spain Board of Directors Member Program, Pontificia Universidad Catolica del Peru (CENTRUM) International Master Trainer, Colgate Palmolive: Commercial & Finance Training Curriculum

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