Social Media Digital Marketing and Graphic Design

Kyra Busch

704-***-**** *********@*****.*** Raleigh, NC

WORK EXPERIENCE

SensAI Advisors Sept 2024 to Present

Marketing Lead

• Led the marketing strategy and execution during the company launch, ensuring consistent branding and messaging across all platforms.

• Designed and developed the company website, creating a user-friendly and visually appealing site that effectively communicated the brand’s mission and services. Equagen LLC April 2024 to Sept 2024

Administrative & Social Media Specialist

Project Management:

• Led project scheduling and ensured timely delivery of tasks and milestones.

• Acted as the main point of contact for clients, managing communications and expectations throughout project lifecycles.

• Coordinated cross-functional teams to ensure alignment and progress on deliverables. Graphic Design:

• Created and managed all social media content, driving brand awareness and engagement.

• Designed digital and print ads for online campaigns and promotional materials.

• Developed marketing assets including flyers, brochures, and discount cards.

• Designed a comprehensive employee handbook by synthesizing information from multiple sources and ensuring a consistent, professional layout with custom graphics.

• Produced eye-catching holiday and event graphics for social media to promote company events and initiatives.

• Designed capability statements, brand guidelines, banners, and other promotional materials to maintain brand consistency across all touchpoints. SPI- Specialty Products and Insulation June 2023 to Dec 2023 Digital Marketing Intern Remote

• Created and optimized new product webpages to improve SEO, enhancing website visibility and user experience.

• Updated and redesigned linked PDFs to align with the company’s brand guidelines and ensure accuracy of information.

• Assisted in various digital marketing initiatives to support online presence and drive traffic.

Drylet Inc June 2022 to Nov 2022

Community Management Associate Remote

• Managed and executed social media marketing strategies across Facebook, LinkedIn, Twitter, and Instagram, enhancing brand visibility and engagement.

• Developed targeted promotional content for conferences, tradeshows, and events to drive participation and awareness.

• Monitored social media channels for community engagement, responding to inquiries and fostering positive relationships with followers.

EDUCATION

North Carolina State University Raleigh, NC Aug 2020 to Dec 2023 B.S. in Agricultural Business Management GPA: 3.20 Law and Justice Minor

SKILLS

• Project Management: Scheduling, Client Relations, Cross-functional Team Coordination, Deadline Management

• Graphic Design: Adobe Creative Suite (Photoshop, Illustrator), Web & Print Design, Branding, Social Media Graphics

• Digital Marketing: SEO, Social Media Strategy (Facebook, LinkedIn, Instagram), Content Creation, Digital Advertising

• Business Operations: Sales & Financial Management, E-Commerce, Website Design & Development, Customer Service

• Other Skills: Time Management, Problem Solving, Creative Thinking, Self-Motivation, Attention to Detail

PROGRAMS

• Microsoft Office

• Generative AI

• Adobe Acrobat

• Adobe Firefly

• Lightroom

• Canva

• WordPress

• Wix

• Shopify

• Microsoft Copilot

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